Content
March 2017, Volume 45, Issue 2
- 251-267 The effect of green partnerships on firm value
by Anna Sadovnikova & Ashish Pujari - 268-288 Synergistic effects of social media and traditional marketing on brand sales: capturing the time-varying effects
by V. Kumar & JeeWon Brianna Choi & Mallik Greene
January 2017, Volume 45, Issue 1
- 1-6 Interesting and impactful research: on phenomena, theory, and writing
by Gerard J. Tellis - 7-9 Phenomena, theory, application, data, and methods all have impact
by John R. Hauser - 10-13 Musings on interesting and impactful theory and research
by Rajan Varadarajan - 14-36 Innovating for sustainability: a framework for sustainable innovations and a model of sustainable innovations orientation
by Rajan Varadarajan - 37-54 Do managers know what their customers think and why?
by G. Tomas M. Hult & Forrest V. Morgeson & Neil A. Morgan & Sunil Mithas & Claes Fornell - 55-75 The effectiveness of celebrity endorsements: a meta-analysis
by Johannes Knoll & Jörg Matthes - 76-92 Firm capabilities and growth: the moderating role of market conditions
by Hui Feng & Neil A. Morgan & Lopo L. Rego - 93-118 Shedding light on the CMO revolving door: a study of the antecedents of Chief Marketing Officer turnover
by Pravin Nath & Vijay Mahajan - 119-133 Habit slips: when consumers unintentionally resist new products
by Jennifer S. Labrecque & Wendy Wood & David T. Neal & Nick Harrington
November 2016, Volume 44, Issue 6
- 655-659 Improving publishing success at JAMS: contribution and positioning
by Robert W. Palmatier - 660-684 Eco-friendly product development strategy: antecedents, outcomes, and contingent effects
by Constantine S. Katsikeas & Constantinos N. Leonidou & Athina Zeriti - 685-706 Responding to the 98%: face-enhancing strategies for dealing with rejected customer ideas
by Paul W. Fombelle & Sterling A. Bone & Katherine N. Lemon - 707-725 Extrinsic versus intrinsic approaches to managing a multi-brand salesforce: when and how do they work?
by Erin Adamson Gillespie & Stephanie M. Noble & Son K. Lam - 726-745 Service employee burnout and engagement: the moderating role of power distance orientation
by Seigyoung Auh & Bulent Menguc & Stavroula Spyropoulou & Fatima Wang - 746-769 Hurting or helping? The effect of service agents’ workplace ostracism on customer service perceptions
by Echo Wen Wan & Kimmy Wa Chan & Rocky Peng Chen - 770-790 Divided attitudinal loyalty and customer value: role of dealers in an indirect channel
by Sridhar N. Ramaswami & S. Arunachalam - 791-805 Time will tell: managing post-purchase changes in brand attitude
by Yi He & Qimei Chen & Dana L. Alden - 806-821 An offer you can’t refuse: consumer perceptions of sales pressure
by James J. Zboja & Ronald A. Clark & Diana L. Haytko - 822-823 Erratum to: An offer you can’t refuse: consumer perceptions of sales pressure
by James J. Zboja & Ronald A. Clark & Diana L. Haytko
September 2016, Volume 44, Issue 5
- 557-561 Is “strategy” a dirty word?
by Mark B. Houston - 562-564 Celebrating marketing’s dirty word
by Christine Moorman - 565-567 Rigor versus method imperialism
by Leigh McAlister - 568-585 Procrastinators’ online experience and purchase behavior
by Shabnam H. A. Zanjani & George R. Milne & Elizabeth G. Miller - 586-607 A brand built on sand: Is acquiring a local brand in an emerging market an ill-advised strategy for foreign companies?
by Martin Heinberg & H. Erkan Ozkaya & Markus Taube - 608-626 When will price increases associated with company donations to charity be perceived as fair?
by Nicole Koschate-Fischer & Isabel V. Huber (née Stefan) & Wayne D. Hoyer - 627-638 Disfluent vs. fluent price offers: paradoxical role of processing disfluency
by Scott Motyka & Rajneesh Suri & Dhruv Grewal & Chiranjeev Kohli - 639-653 Living brands: consumer responses to animated brand logos
by S. Adam Brasel & Henrik Hagtvedt
July 2016, Volume 44, Issue 4
- 415-439 Identifying effective hunters and farmers in the salesforce: a dispositional–situational framework
by Thomas E. DeCarlo & Son K. Lam - 440-453 Paths to and off purchase: quantifying the impact of traditional marketing and online consumer activity
by Shuba Srinivasan & Oliver J. Rutz & Koen Pauwels - 454-473 Explaining the differing effects of corporate reputation across nations: a multilevel analysis
by Bernhard Swoboda & Cathrin Puchert & Dirk Morschett - 474-494 Life could be so easy: the convenience effect of round price endings
by Jan Wieseke & Anika Kolberg & Laura Marie Schons - 495-496 Erratum to: Life could be so easy: the convenience effect of round price endings
by Jan Wieseke & Anika Kolberg & Laura Marie Schons - 497-515 Making SENS: exploring the antecedents and impact of store environmental stewardship climate
by Niek Hensen & Debbie I. Keeling & Ko Ruyter & Martin Wetzels & Ad Jong - 516-538 Utilizing customer knowledge in innovation: antecedents and impact of customer involvement on new product performance
by Anna S. Cui & Fang Wu - 539-554 Strategic marketing ambidexterity: antecedents and financial consequences
by Brett W. Josephson & Jean L. Johnson & Babu John Mariadoss - 555-555 RETRACTED ARTICLE: Understanding the interactive effects of service climate and transactional sales climate on service quality and sales performance
by C. Fred Miao & Douglas E. Hughes & Keith A. Richards & Frank Q. Fu - 556-556 Erratum to: RETRACTED ARTICLE: Understanding the interactive effects of service climate and transactional sales climate on service quality and sales performance
by C. Fred Miao & Douglas E. Hughes & Keith A. Richards & Frank Q. Fu
May 2016, Volume 44, Issue 3
- 281-285 Consumer-based strategy: using multiple methods to generate consumer insights that inform strategy
by Rebecca Hamilton - 286-287 The argument for consumer-based strategy papers
by Darren W. Dahl - 288-289 In support of consumer-based strategy research
by John Deighton - 290-315 Value co-creation: concept and measurement
by Kumar Rakesh Ranjan & Stuart Read - 316-333 Chicken or egg? Sequential complementarity among salesforce control mechanisms
by Stephen K. Kim & Amrit Tiwana - 334-349 The effects of creativity on advertising wear-in and wear-out
by Jiemiao Chen & Xiaojing Yang & Robert E. Smith - 350-375 Frontline employees’ collaboration in industrial service innovation: routes of co-creation’s effects on new service performance
by María Leticia Santos-Vijande & José Ángel López-Sánchez & John Rudd - 376-396 Linking cause assessment, corporate philanthropy, and corporate reputation
by Ilona Szőcs & Bodo B. Schlegelmilch & Thomas Rusch & Hamed M. Shamma - 397-413 Re-conceptualizing cognitive and affective customer–company identification: the role of self-motives and different customer-based outcomes
by Jeremy S. Wolter & J. Joseph Cronin
March 2016, Volume 44, Issue 2
- 135-150 Investigations of sales representatives’ valuation of options
by Leff Bonney & Christopher R. Plouffe & Michael Brady - 151-165 Do customized service packages impede value capture in industrial markets?
by Michael Steiner & Andreas Eggert & Wolfgang Ulaga & Klaus Backhaus - 166-184 Open innovation, product portfolio innovativeness and firm performance: the dual role of new product development capabilities
by Gaia Rubera & Deepa Chandrasekaran & Andrea Ordanini - 185-205 Understanding and resolving major contractual breaches in buyer–seller relationships: a grounded theory approach
by Jeff S. Johnson & Ravipreet S. Sohi - 206-217 Does relationship marketing matter in online retailing? A meta-analytic approach
by Varsha Verma & Dheeraj Sharma & Jagdish Sheth - 218-240 Customer win-back: the role of attributions and perceptions in customers’ willingness to return
by Doreén Pick & Jacquelyn S. Thomas & Sebastian Tillmanns & Manfred Krafft - 241-260 Overbidding in electronic auctions: factors influencing the propensity to overbid and the magnitude of overbidding
by Cong Feng & Scott Fay & K. Sivakumar - 261-280 Brand architecture strategy and firm value: how leveraging, separating, and distancing the corporate brand affects risk and returns
by Liwu Hsu & Susan Fournier & Shuba Srinivasan
January 2016, Volume 44, Issue 1
- 1-4 Editorial: the past, present, and future of JAMS
by Robert W. Palmatier - 5-23 Institutions and axioms: an extension and update of service-dominant logic
by Stephen L. Vargo & Robert F. Lusch - 24-45 Research framework, strategies, and applications of intelligent agent technologies (IATs) in marketing
by V. Kumar & Ashutosh Dixit & Rajshekar (Raj) G. Javalgi & Mayukh Dass - 46-65 The formation, evolution and replacement of price–quality relationships
by Koen Pauwels & Richard D’Aveni - 66-87 Adaptive personalization using social networks
by Tuck Siong Chung & Michel Wedel & Roland T. Rust - 88-107 Understanding loyalty program effectiveness: managing target and bystander effects
by Lena Steinhoff & Robert W. Palmatier - 108-118 A contingency model of emotional intelligence in professional selling
by Richard G. McFarland & Joseph C. Rode & Tasadduq A. Shervani - 119-134 Discriminant validity testing in marketing: an analysis, causes for concern, and proposed remedies
by Clay M. Voorhees & Michael K. Brady & Roger Calantone & Edward Ramirez