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Interesting and impactful research: on phenomena, theory, and writing

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  • Gerard J. Tellis

    (University of Southern California, Marshall School of Business)

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  • Gerard J. Tellis, 2017. "Interesting and impactful research: on phenomena, theory, and writing," Journal of the Academy of Marketing Science, Springer, vol. 45(1), pages 1-6, January.
    • Handle: RePEc:spr:joamsc:v:45:y:2017:i:1:d:10.1007_s11747-016-0499-0
    DOI: 10.1007/s11747-016-0499-0
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    Cited by:

    1. Thomas Martin Key & Terry Clark & OC Ferrell & David W. Stewart & Leyland Pitt, 2020. "Marketing’s theoretical and conceptual value proposition: opportunities to address marketing’s influence," AMS Review, Springer;Academy of Marketing Science, vol. 10(3), pages 151-167, December.
    2. Christopher L. Newman & Scot Burton & J. Craig Andrews & Richard G. Netemeyer & Jeremy Kees, 2018. "Marketers’ use of alternative front-of-package nutrition symbols: An examination of effects on product evaluations," Journal of the Academy of Marketing Science, Springer, vol. 46(3), pages 453-476, May.
    3. Daniele Dalli, 2020. "Editorial," Italian Journal of Marketing, Springer, vol. 2020(1), pages 3-5, March.
    4. Stuart Read & Stefan Michel & Jan H. Schumann & Kumar Rakesh Ranjan, 2019. "Pricing co-created value: an integrative framework and research agenda," AMS Review, Springer;Academy of Marketing Science, vol. 9(3), pages 155-183, December.
    5. Ordoobody, Joobin, 2022. "Creativity : the interplay of structural and individual characteristics," Other publications TiSEM 750e262e-4c3f-4361-8a1b-7, Tilburg University, School of Economics and Management.
    6. Jochen Wirtz & Valarie Zeithaml, 2018. "Cost-effective service excellence," Journal of the Academy of Marketing Science, Springer, vol. 46(1), pages 59-80, January.
    7. Heidi Reed, 2023. "“When money is more valuable than people…”: The pandemic as a call for business to care," Post-Print hal-04461114, HAL.
    8. Elina Jaakkola & Stephen L. Vargo, 2021. "Assessing and enhancing the impact potential of marketing articles," AMS Review, Springer;Academy of Marketing Science, vol. 11(3), pages 407-415, December.

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