Printed from https://ideas.repec.org/s/pal/pbapdi3.html
Content
August 2016, Volume 12, Issue 2
- 99-109 Nation branding as an emerging field – An institutionalist perspective
by Henrik Merkelsen & Rasmus Kjærgaard Rasmussen - 110-123 Variables for a history of small states’ imaging practices – The case of Finland’s “international communication” in the 1970s–1980s
by Louis Clerc - 124-138 Transition aid and creating economic growth: Academic exchange between Sweden and Eastern Europe through the Swedish Institute 1990–2010
by Andreas Åkerlund - 139-151 Circulating a fashion: Performance of nation branding in Finland and Sweden
by Katja Valaskivi - 152-159 A region speaks: Nordic public diplomacy in historical context
by Nicholas J. Cull - 160-171 Place branding in the Øresund region: From a transnational region to a bi-national city-region
by Jesper Falkheimer - 172-186 Translating public diplomacy and nation branding in Scandinavia: An institutional approach to the cartoon crises
by Cecilia Cassinger & Henrik Merkelsen & Jörgen Eksell & Rasmus Kjærgaard Rasmussen - 187-194 Stockholm the capital of Scandinavia. Ten years on
by Julian Stubbs - 195-200 International branding of the Nordic region
by Johannes Magnus - 201-209 Public diplomacy in the age of networks: Midwives4all
by Jon Pelling - 210-217 Promoting Iceland: The shift from nature to people’s power
by Inga Hlín Pálsdóttir - 218-231 Sweden, Inc and the campaign to sell JAS-Gripen to the Swiss electorate
by James Pamment - 232-235 Histories of Public Diplomacy and Nation Branding in the Nordic and Baltic Countries: Representing the Periphery
by Nicholas J. Cull - 236-241 Afterword: The construction of markets for place branding and public diplomacy: A view from the north
by Göran Bolin
February 2016, Volume 12, Issue 1
- 1-4 The current academic debate calls for critical discussion
by Sebastian Zenker & Robert Govers - 5-16 Urban brandscape as value ecosystem: The cultural destination strategy of fashion brands
by Nicola Bellini & Cecilia Pasquinelli - 17-31 How does Brazil measure up? Comparing rankings through the lenses of nation brand indexes
by Fabiana Mariutti & Ralph Tench - 32-45 Beijing capitalness and related challenges – Russian media perspective
by Hong Fan & Anastasiya Poshinova - 46-58 Restrictions on the use of the Aaker model in the measurement of city brand personality: The sender’s perspective
by Ewa Glińska & Oleg Gorbaniuk - 59-67 The urban cultural appeal matrix: Identifying key elements of the cultural city brand profile using the example of Madrid
by Olga Kolotouchkina & Gildo Seisdedos - 68-77 Place and city branding in Danish municipalities with focus on political involvement and leadership
by Ole Have Jørgensen - 78-90 Managing destination brand architecture – The case of Cascais Municipality
by João R Freire