Printed from https://ideas.repec.org/s/pal/pbapdi3.html
Content
May 2017, Volume 13, Issue 2
- 163-175 Salvatore Ferragamo: An Italian heritage brand and its museum
by Floriana Iannone & Francesco Izzo
February 2017, Volume 13, Issue 1
- 1-3 The state of academic place branding research according to practitioners
by Robert Govers & Florian Kaefer & Natàlia Ferrer-Roca - 4-17 The application of fuzzy sets theory in eco-city classification
by Chung-Shing Chan - 18-33 Analysing the complex relationship between logo and brand
by Meghan Kelly - 34-50 An investigation into the vision and mission statements of multipurpose cultural institutions for place brand communication of Dongdaemun Design Plaza
by Joohyun Yoon & Younjoon Lee & Don Ryun Chang - 51-64 Place brand developers’ perceptions of brand identity, brand architecture and neutrality in place brand development
by Francisco J. Sarabia-Sanchez & Maria J. Cerda-Bertomeu - 65-80 Relationship building in nation branding: The central role of nation brand commitment
by Linwan Wu - 81-95 Quantification of country images as stereotypes and their role in developing a nation brand: The case of Pakistan
by Salman Yousaf - 96-97 Nation branding: Concepts, issues, practice (second edition)
by Bill Merrilees - 98-99 Tourism marketing for developing countries: Battling stereotypes and crises in Asia, Africa and the Middle East
by Ismail Shaheer
November 2016, Volume 12, Issue 4
- 243-246 Engaging foreign publics in the age of Trump and Putin: Three implications of 2016 for public diplomacy
by Nicholas J. Cull - 247-248 In Memoriam: Professor Gregory Ashworth
by Mihalis Kavaratzis - 249-267 Universities as stakeholders that influence students’ intention to visit a place
by Nergis Aziz & Habibe Ilhan & Barry A. Friedman & Nizameddin Bayyurt & İbrahim Keleş - 268-284 Dimensionality and associations of country and destination images and visitor intention
by Suh-hee Choi & Liping A. Cai - 285-298 Stakeholder engagement in the city branding process
by Claudia E Henninger & Caroline Foster & Panayiota J Alevizou & Chris Frohlich - 299-313 Stakeholders’ perceptions of place branding and the role of the public sector: An exploratory analysis
by Maria J. Cerda-Bertomeu & Francisco J. Sarabia-Sanchez - 314-328 Two tales of one city: Image versus identity
by Kaveh Peighambari & Setayesh Sattari & Tim Foster & Åsa Wallström - 329-338 Leveraging stakeholder interests in public diplomacy: The case of the Hague Peace and Justice Project
by Ingrid Beer & Arthur Buitenen - 339-351 Key performance indicators in Danish place and city branding – Proposal for a new brand strategy platform
by Ole Have Jørgensen
August 2016, Volume 12, Issue 2
- 91-98 Introduction: Why the Nordic region?
by James Pamment - 99-109 Nation branding as an emerging field – An institutionalist perspective
by Henrik Merkelsen & Rasmus Kjærgaard Rasmussen - 110-123 Variables for a history of small states’ imaging practices – The case of Finland’s “international communication” in the 1970s–1980s
by Louis Clerc - 124-138 Transition aid and creating economic growth: Academic exchange between Sweden and Eastern Europe through the Swedish Institute 1990–2010
by Andreas Åkerlund - 139-151 Circulating a fashion: Performance of nation branding in Finland and Sweden
by Katja Valaskivi - 152-159 A region speaks: Nordic public diplomacy in historical context
by Nicholas J. Cull - 160-171 Place branding in the Øresund region: From a transnational region to a bi-national city-region
by Jesper Falkheimer - 172-186 Translating public diplomacy and nation branding in Scandinavia: An institutional approach to the cartoon crises
by Cecilia Cassinger & Henrik Merkelsen & Jörgen Eksell & Rasmus Kjærgaard Rasmussen - 187-194 Stockholm the capital of Scandinavia. Ten years on
by Julian Stubbs - 195-200 International branding of the Nordic region
by Johannes Magnus - 201-209 Public diplomacy in the age of networks: Midwives4all
by Jon Pelling - 210-217 Promoting Iceland: The shift from nature to people’s power
by Inga Hlín Pálsdóttir - 218-231 Sweden, Inc and the campaign to sell JAS-Gripen to the Swiss electorate
by James Pamment - 232-235 Histories of Public Diplomacy and Nation Branding in the Nordic and Baltic Countries: Representing the Periphery
by Nicholas J. Cull - 236-241 Afterword: The construction of markets for place branding and public diplomacy: A view from the north
by Göran Bolin
February 2016, Volume 12, Issue 1
- 1-4 The current academic debate calls for critical discussion
by Sebastian Zenker & Robert Govers - 5-16 Urban brandscape as value ecosystem: The cultural destination strategy of fashion brands
by Nicola Bellini & Cecilia Pasquinelli - 17-31 How does Brazil measure up? Comparing rankings through the lenses of nation brand indexes
by Fabiana Mariutti & Ralph Tench - 32-45 Beijing capitalness and related challenges – Russian media perspective
by Hong Fan & Anastasiya Poshinova - 46-58 Restrictions on the use of the Aaker model in the measurement of city brand personality: The sender’s perspective
by Ewa Glińska & Oleg Gorbaniuk - 59-67 The urban cultural appeal matrix: Identifying key elements of the cultural city brand profile using the example of Madrid
by Olga Kolotouchkina & Gildo Seisdedos - 68-77 Place and city branding in Danish municipalities with focus on political involvement and leadership
by Ole Have Jørgensen - 78-90 Managing destination brand architecture – The case of Cascais Municipality
by João R Freire