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Influence of sensory stimuli on brand experience, brand equity and purchase intention

Citations

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Cited by:

  1. Se Ran Yoo & Suk Won Lee & Hyeon Mo Jeon, 2020. "The Role of Customer Experience, Food Healthiness, and Value for Revisit Intention in GROCERANT," Sustainability, MDPI, vol. 12(6), pages 1-14, March.
  2. Hongxia Wang, 2025. "RETRACTED ARTICLE: Exploring Brand Attachment Dynamics in Live Streaming Platforms: a TikTok Perspective in the Digital Knowledge Economy," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 16(2), pages 5967-5998, June.
  3. Rita Pina & Álvaro Dias, 2021. "The influence of brand experiences on consumer-based brand equity," Journal of Brand Management, Palgrave Macmillan, vol. 28(2), pages 99-115, March.
  4. Felix Hinnüber & Marek Szarucki & Katarzyna Szopik-Depczyńska, 2019. "The Effects of a First-Time Experience on the Evaluation of Battery Electric Vehicles by Potential Consumers," Sustainability, MDPI, vol. 11(24), pages 1-25, December.
  5. Shu Wang & Ying-Kai Liao & Wann-Yih Wu & Khanh Bao Ho Le, 2021. "The Role of Corporate Social Responsibility Perceptions in Brand Equity, Brand Credibility, Brand Reputation, and Purchase Intentions," Sustainability, MDPI, vol. 13(21), pages 1-19, October.
  6. Thandazile Samukelisiwe Ntobela & Ifeanyi Mbukanma, 2023. "Exploring the Impact of Sensory Marketing on Impulsive Buying Behaviour of Millennials in Mthatha, Eastern Cape, South Africa," Academic Journal of Interdisciplinary Studies, Richtmann Publishing Ltd, vol. 12, September.
  7. Aman Sharma & Bhuvanesh Kumar Sharma & Soumya Soni & Soumita Kundu, 2026. "Multisensory engagement: The impact of digital marketing stimuli on in-store shopping experience and repurchase intentions," SN Business & Economics, Springer, vol. 6(2), pages 1-31, February.
  8. Iglesias, Oriol & Markovic, Stefan & Rialp, Josep, 2019. "How does sensory brand experience influence brand equity? Considering the roles of customer satisfaction, customer affective commitment, and employee empathy," Journal of Business Research, Elsevier, vol. 96(C), pages 343-354.
  9. repec:osf:osfxxx:4dv2s_v1 is not listed on IDEAS
  10. Li, Bin & Chen, Shuang & Zhou, Qi, 2023. "Empathy with influencers? The impact of the sensory advertising experience on user behavioral responses," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).
  11. Hyeon Mo Jeon & Se Ran Yoo, 2021. "The relationship between brand experience and consumer-based brand equity in grocerants," Service Business, Springer;Pan-Pacific Business Association, vol. 15(2), pages 369-389, June.
  12. Mateja Kos Koklič, 2019. "Effect of Specialty Store Environment on Consumer’s Emotional States: The Moderating Role of Price Consciousness," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 31(1), pages 7-22.
  13. Marcello Risitano & Rosaria Romano & Giuseppe La Ragione & Michele Quintano, 2023. "Analysing the impact of green consumption values on brand responses and behavioural intention," Business Ethics, the Environment & Responsibility, John Wiley & Sons, Ltd., vol. 32(3), pages 1096-1112, July.
  14. Mónica Gómez-Suárez & María Jesús Yagüe, 2021. "Making Sense from Experience: How a Sustainable Multi-Sensory Event Spurs Word-of-Mouth Recommendation of a Destination Brand," Sustainability, MDPI, vol. 13(11), pages 1-19, May.
  15. Gloria Jiménez-Marín & Rodrigo Elías Zambrano & Araceli Galiano-Coronil & Rafael Ravina-Ripoll, 2021. "Business and Energy Efficiency in the Age of Industry 4.0: The Hulten, Broweus and Van Dijk Sensory Marketing Model Applied to Spanish Textile Stores during the COVID-19 Crisis," Energies, MDPI, vol. 14(7), pages 1-10, April.
  16. Xiyun Gong & Choy Leong Yee & Shin Yiing Lee & Ethan Yi Cao & Abu Naser Mohammad Saif, 2024. "Knowledge mapping of impulsive buying behavior research: a visual analysis using CiteSpace," Humanities and Social Sciences Communications, Palgrave Macmillan, vol. 11(1), pages 1-18, December.
  17. Gulnaz Ivanova & António Carrizo Moreira, 2023. "Antecedents of Electric Vehicle Purchase Intention from the Consumer’s Perspective: A Systematic Literature Review," Sustainability, MDPI, vol. 15(4), pages 1-27, February.
  18. Paul, Justin & Gupta, Sahil & Tyagi, Shenki, 2023. "Theory of dogmatism, personality traits and shopping behavior," European Management Journal, Elsevier, vol. 41(2), pages 302-311.
  19. Ethan, Amelia, 2023. "The Effects of Social Media Marketing on Customer’s Purchase Intention; a Moderated Mediation Model from Apparel Industry of Pakistan," OSF Preprints 4dv2s, Center for Open Science.
  20. Silvia Cachero-Martínez & Rodolfo Vázquez-Casielles, 2018. "Developing the Marketing Experience to Increase Shopping Time: The Moderating Effect of Visit Frequency," Administrative Sciences, MDPI, vol. 8(4), pages 1-21, November.
  21. Ha-Won Jang & Soo-Bum Lee, 2019. "Applying Effective Sensory Marketing to Sustainable Coffee Shop Business Management," Sustainability, MDPI, vol. 11(22), pages 1-17, November.
  22. Supeng Zheng & Haifen Lin & Mohsin Shahzad & Lingwen Kong, 2025. "Crafting lasting bonds: unveiling the impact of brand experience on enhancing elderly consumer-based brand equity in the thriving Chinese digital phone market," Journal of Brand Management, Palgrave Macmillan, vol. 32(1), pages 17-33, January.
  23. Aro, Kaisa & Tähtinen, Jaana, 2025. "Feeling good - bodies in destination brand love," Annals of Tourism Research, Elsevier, vol. 114(C).
  24. Faseeh Amin Beig & Fayaz Ahmad Nika, 2019. "Brand Experience and Brand Equity," Vision, , vol. 23(4), pages 410-417, December.
  25. Suhail A M Almaqousi & Siti Aida Samikon & Luigi Pio Leonardo Cavaliere & Nordiana Ahmad Nordin, 2021. "The Impact of Brand Awareness, Brand Loyalty, and Brand Association on Consumer Decision Making in Palestine Olive Oil Industry," Business Management and Strategy, Macrothink Institute, vol. 12(2), pages 66-82, December.
  26. Silva, Joaquim & Sá, Elisabete Sampaio & Escadas, Marco & Carvalho, Joana, 2021. "The influence of ambient scent on the passengers’ experience, emotions and behavioral intentions: An experimental study in a Public Bus service," Transport Policy, Elsevier, vol. 106(C), pages 88-98.
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