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Home Country Image, Country Brand Equity and Consumers’ Product Preferences: An Empirical Study

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  1. Robert Williams & Collins Osei & Maktoba Omar, 2012. "Higher Education Institution branding as a component of country branding in Ghana: Renaming Kwame Nkrumah University of Science and Technology," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 22(1), pages 71-81, June.
  2. Pappu, Ravi & Quester, Pascale, 2021. "A commentary on “conceptualising and measuring Consumer-Based Brand–Retailer–Channel Equityâ€," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).
  3. Kumar, Ajay & Paul, Justin, 2018. "Mass prestige value and competition between American versus Asian laptop brands in an emerging market—Theory and evidence," International Business Review, Elsevier, vol. 27(5), pages 969-981.
  4. Suter, Mariana Bassi & Munjal, Surender & Borini, Felipe Mendes & Floriani, Dinora, 2021. "Conceptualizing country-of-origin image as a country-specific advantage: An insider perspective," Journal of Business Research, Elsevier, vol. 134(C), pages 415-427.
  5. Purevdorj Tuul & Silva Susana Costa e, 2018. "What Mongolia Produces that the World Should Know About? Consumers’ Information Processing Mechanisms," Studia Universitatis Babeș-Bolyai Oeconomica, Sciendo, vol. 63(1), pages 73-89, April.
  6. Pappu, Ravi & Quester, Pascale, 2010. "Country equity: Conceptualization and empirical evidence," International Business Review, Elsevier, vol. 19(3), pages 276-291, June.
  7. Zhang, Jianhong & Zhou, Chaohong & van Gorp, Désirée M. & van Witteloostuijn, Arjen, 2020. "Willingness to work for multinational enterprises from emerging countries: The case of Chinese multinational enterprises in the Netherlands," International Business Review, Elsevier, vol. 29(5).
  8. Tavoletti, Ernesto & Stephens, Robert D. & Taras, Vas & Dong, Longzhu, 2022. "Nationality biases in peer evaluations: The country-of-origin effect in global virtual teams," International Business Review, Elsevier, vol. 31(2).
  9. Tengku Ezni Balqiah, 2018. "Green CSR and Brand Attitude: The Role of Stereotype Content Model," European Research Studies Journal, European Research Studies Journal, vol. 0(1), pages 230-249.
  10. Lance Eliot Brouthers & Edward O’Donnell & Dawn L. Keig, 2013. "Isomorphic Pressures, Peripheral Product Attributes and Emerging Market Firm Export Performance," Management International Review, Springer, vol. 53(5), pages 687-710, October.
  11. Baldauf, Artur & Cravens, Karen S. & Diamantopoulos, Adamantios & Zeugner-Roth, Katharina Petra, 2009. "The Impact of Product-Country Image and Marketing Efforts on Retailer-Perceived Brand Equity: An Empirical Analysis," Journal of Retailing, Elsevier, vol. 85(4), pages 437-452.
  12. Costa, Camila & Carneiro, Jorge & Goldszmidt, Rafael, 2016. "A contingent approach to country-of-origin effects on foreign products evaluation: Interaction of facets of country image with product classes," International Business Review, Elsevier, vol. 25(5), pages 1066-1075.
  13. Asli D. A. Tasci, 2020. "Exploring the analytics for linking consumer-based brand equity (CBBE) and financial-based brand equity (FBBE) of destination or place brands," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 16(1), pages 36-59, March.
  14. Luis-Alberto, Casado-Aranda & Angelika, Dimoka & Juan, Sánchez-Fernández, 2021. "Looking at the brain: Neural effects of “made in†labeling on product value and choice," Journal of Retailing and Consumer Services, Elsevier, vol. 60(C).
  15. Bastian Atzger & Elisabete S. Sá & Joaquim Silva, 2020. "Exploring sources of voter-based political human brand equity," Journal of Brand Management, Palgrave Macmillan, vol. 27(4), pages 481-494, July.
  16. Vincenzo Vignieri, 2019. "Framing the Sources of Image of a Local Area through Outcome-Based Dynamic Performance Management," Public Organization Review, Springer, vol. 19(2), pages 249-271, June.
  17. Michel, Géraldine & Stathopoulou, Anastasia & Valette-Florence, Pierre, 2022. "Luxury is still alive and well: A spotlight on its multifaceted components," Journal of Business Research, Elsevier, vol. 153(C), pages 276-284.
  18. Liesbeth Colen & George Chryssochoidis & Pavel Ciaian & Federica Di Marcantonio, 2020. "Differences in composition of seemingly identical branded products: Impact on consumer purchase decisions and welfare," JRC Research Reports JRC118149, Joint Research Centre.
  19. Seljan, Sanja & Starešinić, Berislava & Horvat, Sara, 2021. "National Brand Identity: Pilot Study on Perception of Croatian Student Population," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2021), Hybrid Conference, Zagreb, Croatia, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Hybrid Conference, Zagreb, Croatia, 9-10 September 2021, pages 217-232, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
  20. Angela Madan & Mihai-Ioan Roșca & Adrian Apostol, 2022. "A Holistic Concept based on Modern Influential Techniques of Integrated Marketing Communication: A Country Image Model," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 71-90, November.
  21. Jitka Veselá & Robert Zich, 2015. "The Country-of-Origin Effect and its Influence on Consumer's Purchasing Decision," Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Mendel University Press, vol. 63(2), pages 667-673.
  22. Sally Baalbaki & Francisco Guzmán, 2016. "A consumer-perceived consumer-based brand equity scale," Journal of Brand Management, Palgrave Macmillan, vol. 23(3), pages 229-251, May.
  23. Bastian Atzger & Elisabete S. Sá & Joaquim Silva, 0. "Exploring sources of voter-based political human brand equity," Journal of Brand Management, Palgrave Macmillan, vol. 0, pages 1-14.
  24. Chandon, Jean-Louis & Laurent, Gilles & Lambert-Pandraud, Raphaëlle, 2022. "Battling for consumer memory: Assessing brand exclusiveness and brand dominance from citation-list," Journal of Business Research, Elsevier, vol. 145(C), pages 468-481.
  25. Carneiro, Jorge & Faria, Flávio, 2016. "Quest for purposefully designed conceptualization of the country-of-origin image construct," Journal of Business Research, Elsevier, vol. 69(10), pages 4411-4420.
  26. Arup Barua & Alexandra Ioanid, 2020. "Country Brand Equity: The Decision Making of Corporate Brand Architecture in Cross-Border Mergers and Acquisitions," Sustainability, MDPI, vol. 12(18), pages 1-24, September.
  27. Jia-Wei Tang & Ming-Lun Chen & Tsai-Hsin Chiu, 2018. "An Exploratory Study on Local Brand Value Development for Outlying Island Agriculture: Local Food System and Actor–Network Theory Perspectives," Sustainability, MDPI, vol. 10(11), pages 1-21, November.
  28. Saeed Samiee & Brian R. Chabowski, 2021. "Knowledge structure in product- and brand origin–related research," Journal of the Academy of Marketing Science, Springer, vol. 49(5), pages 947-968, September.
  29. Debmalya Mukherjee & Satish Kumar & Naveen Donthu & Nitesh Pandey, 2021. "Research Published in Management International Review from 2006 to 2020: A Bibliometric Analysis and Future Directions," Management International Review, Springer, vol. 61(5), pages 599-642, October.
  30. Sheng Yang CHIU, 2015. "Local vs. Global Brands: Country-of-Origin’s Effect on Consumer-based Brand Equity among Status-Seekers," Journal of Economics and Behavioral Studies, AMH International, vol. 7(3), pages 6-13.
  31. Paul, Justin, 2019. "Masstige model and measure for brand management," European Management Journal, Elsevier, vol. 37(3), pages 299-312.
  32. Londoño, Juan Carlos & Elms, Jonathan & Davies, Keri, 2016. "Conceptualising and measuring consumer-based brand–retailer–channel equity," Journal of Retailing and Consumer Services, Elsevier, vol. 29(C), pages 70-81.
  33. Jin, Zhongqi & Lynch, Richard & Attia, Samaa & Chansarkar, Bal & Gülsoy, Tanses & Lapoule, Paul & Liu, Xueyuan & Newburry, William & Nooraini, Mohamad Sheriff & Parente, Ronaldo & Purani, Keyoor & Ung, 2015. "The relationship between consumer ethnocentrism, cosmopolitanism and product country image among younger generation consumers: The moderating role of country development status," International Business Review, Elsevier, vol. 24(3), pages 380-393.
  34. Gyeongcheol Cho & Christopher Schlaegel & Heungsun Hwang & Younyoung Choi & Marko Sarstedt & Christian M. Ringle, 2022. "Integrated Generalized Structured Component Analysis: On the Use of Model Fit Criteria in International Management Research," Management International Review, Springer, vol. 62(4), pages 569-609, August.
  35. Chiara Rinaldi, 2017. "Food and Gastronomy for Sustainable Place Development: A Multidisciplinary Analysis of Different Theoretical Approaches," Sustainability, MDPI, vol. 9(10), pages 1-25, September.
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