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Why systematic review papers and meta-analyses matter: an introduction to the special issue on generalizations in marketing

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Cited by:

  1. Paul, Justin & Criado, Alex Rialp, 2020. "The art of writing literature review: What do we know and what do we need to know?," International Business Review, Elsevier, vol. 29(4).
  2. Cleopatra Veloutsou, 2023. "Enlightening the brand building–audience response link," Journal of Brand Management, Palgrave Macmillan, vol. 30(6), pages 550-566, November.
  3. Yi Zhang & Patrick Sik-Wah Fong & Daniel Yamoah Agyemang, 2021. "What Should Be Focused on When Digital Transformation Hits Industries? Literature Review of Business Management Adaptability," Sustainability, MDPI, vol. 13(23), pages 1-30, December.
  4. Billore, Soniya & Anisimova, Tatiana & Vrontis, Demetris, 2023. "Self-regulation and goal-directed behavior: A systematic literature review, public policy recommendations, and research agenda," Journal of Business Research, Elsevier, vol. 156(C).
  5. R. Abbas & C. D. Hatch, 2025. "Providing Nutrition Information on US Restaurant Menus: A Systematic Review Since the Affordable Care Act (2010)," Journal of Consumer Policy, Springer, vol. 48(1), pages 1-21, March.
  6. John Hulland, 2020. "Conceptual review papers: revisiting existing research to develop and refine theory," AMS Review, Springer;Academy of Marketing Science, vol. 10(1), pages 27-35, June.
  7. Mandler, Timo & Sezen, Burcu & Chen, Jieke & Özsomer, Ayşegül, 2021. "Performance consequences of marketing standardization/adaptation: A systematic literature review and future research agenda," Journal of Business Research, Elsevier, vol. 125(C), pages 416-435.
  8. Sanne Ichelle Dubbelink & Carolina Herrando & Efthymios Constantinides, 2021. "Social Media Marketing as a Branding Strategy in Extraordinary Times: Lessons from the COVID-19 Pandemic," Sustainability, MDPI, vol. 13(18), pages 1-21, September.
  9. Alexander Flaig & Daniel Kindström & Mikael Ottosson, 2021. "Market-shaping phases—a qualitative meta-analysis and conceptual framework," AMS Review, Springer;Academy of Marketing Science, vol. 11(3), pages 354-374, December.
  10. Shakeel ul Rehman & Rafia Gulzar & Wajeeha Aslam, 2022. "Developing the Integrated Marketing Communication (IMC) through Social Media (SM): The Modern Marketing Communication Approach," SAGE Open, , vol. 12(2), pages 21582440221, May.
  11. Arabinda Bhandari, 2023. "Design Thinking: from Bibliometric Analysis to Content Analysis, Current Research Trends, and Future Research Directions," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 14(3), pages 3097-3152, September.
  12. Tunmin Catherine Jai & Xiao Tong & Hsiangting Shatina Chen, 2022. "Building brand loyalty on social media: theories, measurements, antecedents, and consequences," Journal of Brand Management, Palgrave Macmillan, vol. 29(1), pages 35-57, January.
  13. Chatterjee, Lagnajita & Feng, Cong & Nakata, Cheryl & Sivakumar, K., 2023. "The environmental turbulence concept in marketing: A look back and a look ahead," Journal of Business Research, Elsevier, vol. 161(C).
  14. Lim, Weng Marc & Yap, Sheau-Fen & Makkar, Marian, 2021. "Home sharing in marketing and tourism at a tipping point: What do we know, how do we know, and where should we be heading?," Journal of Business Research, Elsevier, vol. 122(C), pages 534-566.
  15. Marian Oliński & Krzysztof Krukowski & Kacper Sieciński, 2024. "Bibliometric Overview of ChatGPT: New Perspectives in Social Sciences," Publications, MDPI, vol. 12(1), pages 1-16, March.
  16. Ashik, Farhan & Marc Lim, Weng & Vassallo, Jarrod P. & Voola, Ranjit, 2025. "Can marketing reduce inequality? Evidence from marketing science," Journal of Business Research, Elsevier, vol. 188(C).
  17. Maulana Noveri, 2020. "Research Trends in Marketing Science Before COVID-19 Outbreak: A Literature Review," Management & Marketing, Sciendo, vol. 15(s1), pages 514-533, October.
  18. Pedro Chapaval Pimentel & Mariana Bassi-Suter & Simone Regina Didonet, 2024. "Brand activism as a marketing strategy: an integrative framework and research agenda," Journal of Brand Management, Palgrave Macmillan, vol. 31(2), pages 212-234, March.
  19. Gilal, Faheem Gul & Paul, Justin & Gilal, Naeem Gul & Gilal, Rukhsana Gul, 2022. "The role of organismic integration theory in marketing science: A systematic review and research agenda," European Management Journal, Elsevier, vol. 40(2), pages 208-223.
  20. Niklas Bergmann, 2024. "Heterogeneity in family firm finance, accounting and tax policies: dimensions, effects and implications for future research," Journal of Business Economics, Springer, vol. 94(2), pages 311-378, February.
  21. Samuel Narh Dorhetso, 2024. "A review of fifty-six years of consumer economics research," SN Business & Economics, Springer, vol. 4(11), pages 1-27, November.
  22. Vanitha Swaminathan & Sayan Gupta & Kevin Lane Keller & Donald Lehmann, 2022. "Brand actions and financial consequences: a review of key findings and directions for future research," Journal of the Academy of Marketing Science, Springer, vol. 50(4), pages 639-664, July.
  23. Li, Hui & Li, Yue & Zheng, Guoliang & Zhou, You, 2024. "Interaction between household energy consumption and health: A systematic review," Renewable and Sustainable Energy Reviews, Elsevier, vol. 189(PA).
  24. Kriti Kishor & Sanjeev K. Bansal & Roshan Kumar, 2025. "The Role of Fintech in Promoting Financial Inclusion to Achieve Sustainable Development: An Integrated Bibliometric Analysis and Systematic Literature Review," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 16(1), pages 5664-5692, March.
  25. Teck Ming Tan & Jari Salo, 2023. "Ethical Marketing in the Blockchain-Based Sharing Economy: Theoretical Integration and Guiding Insights," Journal of Business Ethics, Springer, vol. 183(4), pages 1113-1140, April.
  26. Lara Stocchi & Naser Pourazad & Nina Michaelidou & Arry Tanusondjaja & Paul Harrigan, 2022. "Marketing research on Mobile apps: past, present and future," Journal of the Academy of Marketing Science, Springer, vol. 50(2), pages 195-225, March.
  27. Bansal, Sanchita & Singh, Shifali & Nangia, Priya, 2022. "Assessing the role of natural resource utilization in attaining select sustainable development goals in the era of digitalization," Resources Policy, Elsevier, vol. 79(C).
  28. Wookhyun An & Silverio Alarcón, 2020. "How Can Rural Tourism Be Sustainable? A Systematic Review," Sustainability, MDPI, vol. 12(18), pages 1-23, September.
  29. Secinaro, Silvana & Calandra, Davide & Lanzalonga, Federico & Ferraris, Alberto, 2022. "Electric vehicles’ consumer behaviours: Mapping the field and providing a research agenda," Journal of Business Research, Elsevier, vol. 150(C), pages 399-416.
  30. Sascha Kraus & Ricarda B. Bouncken & Alba Yela Aránega, 2024. "The burgeoning role of literature review articles in management research: an introduction and outlook," Review of Managerial Science, Springer, vol. 18(2), pages 299-314, February.
  31. John Hulland, 2024. "Bibliometric reviews—some guidelines," Journal of the Academy of Marketing Science, Springer, vol. 52(4), pages 935-938, July.
  32. Bård Tronvoll & Kirk Plangger, 2024. "Beacons to conceptual impact," AMS Review, Springer;Academy of Marketing Science, vol. 14(1), pages 7-11, June.
  33. Hosany, A. R. Shaheen & Hosany, Sameer & He, Hongwei, 2022. "Children sustainable behaviour: A review and research agenda," Journal of Business Research, Elsevier, vol. 147(C), pages 236-257.
  34. Yenee Kim & Richard G. McFarland, 2024. "Are you looking for something specific or just looking around? Adaptive selling on the basis of customer shopping goals in retail sales," Journal of the Academy of Marketing Science, Springer, vol. 52(6), pages 1780-1804, November.
  35. Osrof, Hazem Yusuf & Tan, Cheng Ling & Angappa, Gunasekaran & Yeo, Sook Fern & Tan, Kim Hua, 2023. "Adoption of smart farming technologies in field operations: A systematic review and future research agenda," Technology in Society, Elsevier, vol. 75(C).
  36. Hafize Nurgul Durmus Senyapar & Murat Akil & Emrah Dokur, 2023. "Adoption of Electric Vehicles: Purchase Intentions and Consumer Behaviors Research in Turkey," SAGE Open, , vol. 13(2), pages 21582440231, June.
  37. Lars Bergkvist & Martin Eisend, 2021. "The dynamic nature of marketing constructs," Journal of the Academy of Marketing Science, Springer, vol. 49(3), pages 521-541, May.
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