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Informational or emotional appeals in crowdfunding message strategy: an empirical investigation of backers’ support decisions

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Cited by:

  1. Junzhou Zhang & Yuping Liu-Thompkins, 2024. "Personalized email marketing in loyalty programs: The role of multidimensional construal levels," Journal of the Academy of Marketing Science, Springer, vol. 52(1), pages 196-216, January.
  2. Ling Peng & Geng Cui & Ziru Bao & Shuman Liu, 2022. "Speaking the same language: the power of words in crowdfunding success and failure," Marketing Letters, Springer, vol. 33(2), pages 311-323, June.
  3. Yuho Chung & Yiwei Li & Jianmin Jia, 2021. "Exploring embeddedness, centrality, and social influence on backer behavior: the role of backer networks in crowdfunding," Journal of the Academy of Marketing Science, Springer, vol. 49(5), pages 925-946, September.
  4. Su, Linlin & Cheng, Xusen & Hua, Ying & Zhang, Wenping, 2021. "What leads to value co-creation in reward-based crowdfunding? A person-environment fit perspective," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 149(C).
  5. Zhu, Zujun & Huang, Qian & Liu, Hefu, 2023. "How heuristic cues impact crowdfunding performance: The moderating role of platform competition intensity and platform demand potential," Journal of Business Research, Elsevier, vol. 160(C).
  6. Masoud Moradi & Mayukh Dass & Dennis Arnett & Vishag Badrinarayanan, 2024. "The time-varying effects of rhetorical signals in crowdfunding campaigns," Journal of the Academy of Marketing Science, Springer, vol. 52(2), pages 370-398, March.
  7. Chundong Zheng & Huan Niu & Han Wang, 2024. "No browsing, no donating: the impact of title and forwarder on browsing intention of online charity fundraising," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 21(1), pages 27-49, March.
  8. Robiady, Nurlita Devian & Windasari, Nila Armelia & Nita, Arfenia, 2021. "Customer engagement in online social crowdfunding: The influence of storytelling technique on donation performance," International Journal of Research in Marketing, Elsevier, vol. 38(2), pages 492-500.
  9. Shrihari Sridhar & Eric Fang, 2019. "New vistas for marketing strategy: digital, data-rich, and developing market (D3) environments," Journal of the Academy of Marketing Science, Springer, vol. 47(6), pages 977-985, November.
  10. Malika Malika & Durairaj Maheswaran, 2023. "Busy or poor: How time or money scarcity cues differentially impact purchase decisions regarding service firms," Journal of the Academy of Marketing Science, Springer, vol. 51(6), pages 1266-1283, November.
  11. Zhou, Zhimin & Ding, Yi & Feng, Wenting & Ke, Nianman, 2021. "Extending B2B brands into the B2C market: Whether, when, and how brands should emphasize B2B industry background," Journal of Business Research, Elsevier, vol. 130(C), pages 364-375.
  12. Moy, Naomi & Chan, Ho Fai & Septianto, Felix & Mathmann, Frank & Torgler, Benno, 2024. "Confidence is Good? too Much, not so Much: Exploring the effects on crowdfunding success," Journal of Business Research, Elsevier, vol. 182(C).
  13. Enrico Aziezy & Akbar Pahlevi & Andhi Johan Suzana & Dian Safitri P.K. & Mayla Surveyandini & Sodik Dwi Purnomo, 2024. "Why is Beauty Youtuber so Popular?," International Review of Management and Marketing, Econjournals, vol. 14(5), pages 193-204, September.
  14. repec:cup:judgdm:v:16:y:2021:i:6:p:1413-1438 is not listed on IDEAS
  15. Ivo Blohm & Moritz Schulz & Jan Marco Leimeister, 2024. "Hedonic Signals in Crowdfunding," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 66(6), pages 757-775, December.
  16. Naomi Moy & Ho Fai Chan & Frank Mathmann & Markus Schaffner & Benno Torgler, 2021. "Confidence is good; too much, not so much: Exploring the effects on reward-based crowdfunding success," CREMA Working Paper Series 2021-18, Center for Research in Economics, Management and the Arts (CREMA).
  17. Feng, Wenting & Liu, Yizhuo & Li, Dongmei, 2022. "Emotional or rational? The congruence effect of message appeals and country stereotype on tourists' international travel intentions," Annals of Tourism Research, Elsevier, vol. 95(C).
  18. Moradi, Masoud & Badrinarayanan, Vishag, 2021. "The effects of brand prominence and narrative features on crowdfunding success for entrepreneurial aftermarket enterprises," Journal of Business Research, Elsevier, vol. 124(C), pages 286-298.
  19. Jiao, Hao & Wang, Lindong & Yang, Jifeng, 2023. "Standing head and shoulders above others? Complementor experience-based design and crowdfunding success on digital platforms," Technovation, Elsevier, vol. 128(C).
  20. Zahid Yousaf & Obaddah Shakaki & Nicoleta Isac & Alina Cretu & Andrei Hrebenciuc, 2022. "Towards Crowdfunding Performance through Crowdfunding Digital Platforms: Investigation of Social Capital and Innovation Performance in Emerging Economies," Sustainability, MDPI, vol. 14(15), pages 1-12, August.
  21. Efrat, Kalanit & Gilboa, Shaked & Wald, Andreas, 2025. "Loyal to the concept or to the platform? The complexity of the dual loyalty of crowdfunding backers," Technological Forecasting and Social Change, Elsevier, vol. 210(C).
  22. Jacqueline N. Zadelaar & Joost A. Agelink van Rentergem & Jessica V. Schaaf & Tycho J. Dekkers & Nathalie de Vent & Laura M. S. Dekkers & Maria C. Olthof & Brenda R. J. Jansen & Hilde M. Huizenga, 2021. "Development of decision making based on internal and external information: A hierarchical Bayesian approach," Judgment and Decision Making, Society for Judgment and Decision Making, vol. 16(6), pages 1413-1438, November.
  23. Boukis, Achilleas, 2023. "Storytelling in initial coin offerings: Attracting investment or gaining referrals?," Journal of Business Research, Elsevier, vol. 160(C).
  24. Uparna, Jayaram & Bingham, Chris, 2022. "Breaking “Bad”: Negativity’s benefit for entrepreneurial funding," Journal of Business Research, Elsevier, vol. 139(C), pages 1353-1365.
  25. Chao Xing & Yuming Zhang & David Tripe, 2024. "Ethical Consumers and Low-Income Sellers on China’s Reward-Based Crowdfunding Platforms: Are Poverty Alleviation Campaigns More Successful?," Journal of Business Ethics, Springer, vol. 191(4), pages 793-810, May.
  26. Tafesse, Wondwesen, 2021. "Communicating crowdfunding campaigns: How message strategy, vivid media use and product type influence campaign success," Journal of Business Research, Elsevier, vol. 127(C), pages 252-263.
  27. Yufei Zhang & Thomas E. DeCarlo & Andrew S. Manikas & Abhi Bhattacharya, 2023. "To exploit or explore? The impact of crowdfunding project descriptions and backers’ power states on funding decisions," Journal of the Academy of Marketing Science, Springer, vol. 51(2), pages 444-462, March.
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