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Strategic marketing ambidexterity: antecedents and financial consequences

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  1. Darima Fotheringham & Michael A. Wiles, 2023. "The effect of implementing chatbot customer service on stock returns: an event study analysis," Journal of the Academy of Marketing Science, Springer, vol. 51(4), pages 802-822, July.
  2. Peixu He & Yana Pei & Chunpei Lin & Di Ye, 2021. "Ambidextrous Marketing Capabilities, Exploratory and Exploitative Market-Based Innovation, and Innovation Performance: An Empirical Study on China’s Manufacturing Sector," Sustainability, MDPI, vol. 13(3), pages 1-21, January.
  3. Zhou, Lianxi & Xu, Shou-Ren & Xu, Hui & Barnes, Bradley R., 2020. "Unleashing the dynamics of product-market ambidexterity in the pursuit of international opportunities: Insights from emerging market firms," International Business Review, Elsevier, vol. 29(6).
  4. Gensler, Sonja & Oehring, Karlo & Wiesel, Thorsten, 2024. "Reported and communicated shifts in strategic emphasis and firm performance," International Journal of Research in Marketing, Elsevier, vol. 41(2), pages 220-240.
  5. Chen, Yen-Chun & Lin, Ya-Hui & Li, Po-Chien & Chen, Chung-Jen, 2022. "Understanding the interplay between competitor and alliance orientations in product innovativeness: An integrative framework," Technological Forecasting and Social Change, Elsevier, vol. 175(C).
  6. Keshavarz, Ali Reza & Gölgeci, Ismail, 2023. "The value of the sales function: A multilevel examination of the effect of strategic marketing ambidexterity and industry contingencies," Journal of Business Research, Elsevier, vol. 156(C).
  7. Youngtak M. Kim & John R. Busenbark & Seung-Hwan Jeong & Son K. Lam, 2022. "The performance impact of marketing dualities: a response surface approach to resolving empirical challenges," Journal of the Academy of Marketing Science, Springer, vol. 50(5), pages 915-940, September.
  8. Mitrega, Maciej & Siemieniako, Dariusz & Makkonen, Hannu & Kubacki, Krzysztof & Bresciani, Stefano, 2021. "Versatile capabilities for growth in the context of transforming countries: Evidence from Polish manufacturing companies," Journal of Business Research, Elsevier, vol. 134(C), pages 156-170.
  9. Cheng, Lulu & Xie, En & Fang, Junyi & Mei, Nan, 2022. "Performance feedback and firms’ relative strategic emphasis: The moderating effects of board independence and media coverage," Journal of Business Research, Elsevier, vol. 139(C), pages 218-231.
  10. Tower, Annette P. & Hewett, Kelly & Saboo, Alok, 2021. "Reexamining the tradeoff between value creation and value appropriation: The role of internal organizational resources vs. External strategic international alliances," Journal of Business Research, Elsevier, vol. 123(C), pages 302-312.
  11. Hans-Jörg Winkler & Verena Rieger & Andreas Engelen, 2020. "Does the CMO’s personality matter for web traffic? Evidence from technology-based new ventures," Journal of the Academy of Marketing Science, Springer, vol. 48(2), pages 308-330, March.
  12. Saurabh Mishra & Sachin B. Modi & Michael A. Wiles, 2022. "Economic policy uncertainty and shareholder wealth: the role of marketing, operations, and R&D capabilities," Journal of the Academy of Marketing Science, Springer, vol. 50(5), pages 1011-1031, September.
  13. Shuai Yan & Ju-Yeon Lee & Brett W. Josephson, 2024. "The effect of customer asset strategies on acquisition performance in business-to-government markets," Journal of the Academy of Marketing Science, Springer, vol. 52(3), pages 789-814, May.
  14. María A. Ramón-Jerónimo & Inés Herrero, 2017. "Capturing Firms’ Heterogeneity through Marketing and IT Capabilities in SMEs," Sustainability, MDPI, vol. 9(12), pages 1-25, November.
  15. Feng, Cong & Patel, Pankaj C. & Xiang, Kexin, 2020. "The well-trodden path: Complementing market and entrepreneurial orientation with a strategic emphasis to influence IPO survival in the United States," Journal of Business Research, Elsevier, vol. 110(C), pages 370-385.
  16. Céline Bérard & Marc Fréchet, 2020. "Organizational antecedents of exploration and exploitation in SMEs: The role of structural and resource attributes," Post-Print halshs-02570775, HAL.
  17. Xingping Jia, 2020. "Corporate social responsibility activities and firm performance: The moderating role of strategic emphasis and industry competition," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(1), pages 65-73, January.
  18. Xintong Wu & Longyuan Ma, 2025. "Chinese firms’ contribution to local poverty alleviation: the role of inward FDI," Asian Business & Management, Palgrave Macmillan, vol. 24(1), pages 97-127, February.
  19. MinChung Kim & Guiyang Xiong & Kwang-Ho Kim, 2018. "Where does pride lead? Corporate managerial hubris and strategic emphasis," Journal of the Academy of Marketing Science, Springer, vol. 46(3), pages 537-556, May.
  20. Gautham Vadakkepatt & Venkatesh Shankar & Rajan Varadarajan, 2021. "Should firms invest more in marketing or R&D to maintain sales leadership? An empirical analysis of sales leader firms," Journal of the Academy of Marketing Science, Springer, vol. 49(6), pages 1088-1108, November.
  21. Li Zuo & Gregory J. Fisher & Zhi Yang, 2019. "Organizational learning and technological innovation: the distinct dimensions of novelty and meaningfulness that impact firm performance," Journal of the Academy of Marketing Science, Springer, vol. 47(6), pages 1166-1183, November.
  22. Sahi, Gurjeet Kaur & Gupta, Mahesh C. & Cheng, T.C.E., 2020. "The effects of strategic orientation on operational ambidexterity: A study of indian SMEs in the industry 4.0 era," International Journal of Production Economics, Elsevier, vol. 220(C).
  23. Deperi, Johanna & Bertrand, Olivier & Meschi, Pierre-Xavier & Nesta, Lionel, 2022. "An organizational learning approach to digital and non-digital firm acquisition behavior," European Management Journal, Elsevier, vol. 40(6), pages 873-882.
  24. Ho, Hillbun & Osiyevskyy, Oleksiy & Agarwal, James & Reza, Sadat, 2020. "Does ambidexterity in marketing pay off? The role of absorptive capacity," Journal of Business Research, Elsevier, vol. 110(C), pages 65-79.
  25. Muhammad Iskandar Hamzah & Abdul Kadir Othman & Sook Fern Yeo, 2024. "To Continue or Quit Business? Mediating Roles of Resilience and Quality of Life in Forming a Sustainable Entrepreneurial Intention," SAGE Open, , vol. 14(3), pages 21582440241, September.
  26. Sharma, Amalesh & Yashaswy Akella, Laxminarayana & Bikash Borah, Sourav, 2022. "Knowledge structure of Chief Marketing Officers (CMOs): A review, bibliometric analysis, and research agenda," Journal of Business Research, Elsevier, vol. 151(C), pages 448-462.
  27. Abhishek Borah & Francesca Bonetti & Angelito Calma & José Martí-Parreño, 2023. "The Journal of the Academy of Marketing Science at 50: A historical analysis," Journal of the Academy of Marketing Science, Springer, vol. 51(1), pages 222-243, January.
  28. Yufei Zhang & Thomas E. DeCarlo & Andrew S. Manikas & Abhi Bhattacharya, 2023. "To exploit or explore? The impact of crowdfunding project descriptions and backers’ power states on funding decisions," Journal of the Academy of Marketing Science, Springer, vol. 51(2), pages 444-462, March.
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