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On Resonance: A Critical Pluralistic Inquiry into Advertising Rhetoric

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  1. Pieters, R. & de Klerk-Warmerdam, M., 1996. "Ad-Evoked Feelings : Structure and Impact on Aad and Recall," Other publications TiSEM 998931c7-9907-4b7f-894f-2, Tilburg University, School of Economics and Management.
  2. Milou Kievik & Ellen F.J. ter Huurne & Jan M. Gutteling, 2012. "The action suited to the word? Use of the framework of risk information seeking to understand risk-related behaviors," Journal of Risk Research, Taylor & Francis Journals, vol. 15(2), pages 131-147, February.
  3. Anne Bartel-Radic & Jean-Luc Giannelloni, 2017. "A renewed perspective on the measurement of cross-cultural competence: An approach through personality traits and cross-cultural knowledge," Post-Print hal-01975656, HAL.
  4. Sanjeev Verma, 2009. "Do All Advertising Appeals Influence Consumer Purchase Decision," Global Business Review, International Management Institute, vol. 10(1), pages 33-43, January.
  5. M. Mercanti-Guerin, 2008. "Perception d'une annonce créative par le consommateur: construction d'une échelle de mesure et impact sur le processus de persuasion publicitaire," Post-Print hal-02054971, HAL.
  6. Bilby, Julie & Reid, Mike & Brennan, Linda & Chen, Jiemiao, 2020. "Tiers and fears: An investigation of the impact of city tiers and uncertainty avoidance on Chinese consumer response to creative advertising," Australasian marketing journal, Elsevier, vol. 28(4), pages 332-348.
  7. Carnevale, Marina & Luna, David & Lerman, Dawn, 2017. "Brand linguistics: A theory-driven framework for the study of language in branding," International Journal of Research in Marketing, Elsevier, vol. 34(2), pages 572-591.
  8. Yin, Chin-Ching & Tang, Yun-Chia & Chiu, Hung-Chang & Hsieh, Yi-Ching & Lai, Yi-Ting, 2023. "Telling an authentic story by aligning with your product type and price," Journal of Business Research, Elsevier, vol. 161(C).
  9. Xiaojing Yang & Robert E. Smith, 2009. "Beyond Attention Effects: Modeling the Persuasive and Emotional Effects of Advertising Creativity," Marketing Science, INFORMS, vol. 28(5), pages 935-949, 09-10.
  10. Pieters, Rik G. M. & de Klerk-Warmerdam, Marianne, 1996. "Ad-evoked feelings: Structure and impact on Aad and recall," Journal of Business Research, Elsevier, vol. 37(2), pages 105-114, October.
  11. Naïade Anido Freire & Leïla Loussaïef, 2018. "When Advertising Highlights the Binomial Identity Values of Luxury and CSR Principles: The Examples of Louis Vuitton and Hermès," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 25(4), pages 565-582, July.
  12. Pecot, Fabien & Celhay, Franck & Kacha, Mathieu & Lombard, Gautier, 2022. "Expressions of the past: A practice-based approach of brand longevity visual translation in advertising," Journal of Business Research, Elsevier, vol. 150(C), pages 121-133.
  13. Maria Mercanti-Guérin & Christophe Bezes, 2010. "La créativité publicitaire représente-t-elle un danger pour les marques ?," Post-Print hal-02056938, HAL.
  14. Bartel-Radic, Anne & Giannelloni, Jean-Luc, 2017. "A renewed perspective on the measurement of cross-cultural competence: An approach through personality traits and cross-cultural knowledge," European Management Journal, Elsevier, vol. 35(5), pages 632-644.
  15. Latusi, Sabrina & Zerbini, Cristina & Maestripieri, Silvia & Luceri, Beatrice, 2017. "Wine Marketing: Consumer Persuasion Through The Region Of Origin," 2017 International Congress, August 28-September 1, 2017, Parma, Italy 260904, European Association of Agricultural Economists.
  16. Arnold, Stephen J. & Handelman, Jay & Tigert, Douglas J., 1996. "Organizational legitimacy and retail store patronage," Journal of Business Research, Elsevier, vol. 35(3), pages 229-239, March.
  17. Albinsson, Pia A. & Huhmann, Bruce A. & Burman, Bidisha, 2025. "How allusion enhances consumer response to hope appeals in health messaging," Journal of Business Research, Elsevier, vol. 191(C).
  18. Chu, Kyounghee & Lee, Do-Hee & Kim, Ji Yoon, 2019. "The effect of verbal brand personification on consumer evaluation in advertising: Internal and external personification," Journal of Business Research, Elsevier, vol. 99(C), pages 472-480.
  19. Jiemiao Chen & Robert E. Smith, 2018. "The boundaries for ad creativity: effects of type of divergence and brand processing and responses," Journal of Brand Management, Palgrave Macmillan, vol. 25(6), pages 561-576, November.
  20. Vespestad, May Kristin & Clancy, Anne, 2021. "Exploring the use of content analysis methodology in consumer research," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
  21. Boujena, Othman & Ulrich, Isabelle & Piris, Yolande & Chicheportiche, Laëtitia, 2021. "Using food pictorial metaphor in the advertising of non-food brands: An exploratory investigation of consumer interpretation and affective response," Journal of Retailing and Consumer Services, Elsevier, vol. 62(C).
  22. Jacob Goldenberg & David Mazursky & Sorin Solomon, 1999. "The Fundamental Templates of Quality Ads," Marketing Science, INFORMS, vol. 18(3), pages 333-351.
  23. Bertele, Kerrie & Feiereisen, Stephanie & Storey, Chris & van Laer, Tom, 2020. "It’s not what you say, it’s the way you say it! Effective message styles for promoting innovative new services," Journal of Business Research, Elsevier, vol. 107(C), pages 38-49.
  24. A. Bartel-Radic, 2014. "La compétence interculturelle est-elle acquise grâce à l'expérience internationale ?," Post-Print halshs-01319336, HAL.
  25. Agnieszka Rosciszewska & Maciej Buszkiewicz & Gabriela Dobrzynska-Kobylec & Anna Klichowska & Tomasz Przybyla & Blanka B. Nagy & Andrzej Wicher & Michal Klichowski, 2025. "Cognitive neuroscience approach to explore the impact of wind turbine noise on various mental functions," Palgrave Communications, Palgrave Macmillan, vol. 12(1), pages 1-17, December.
  26. Sabrina Latusi & Cristina Zerbini & Silvia Maestripieri & Beatrice Luceri, 2018. "Wine Marketing: Consumer Persuasion through the Region of Origin," International Journal of Business and Management, Canadian Center of Science and Education, vol. 13(7), pages 137-137, June.
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