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Social media content aesthetic quality and customer engagement: The mediating role of entertainment and impacts on brand love and loyalty

Citations

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Cited by:

  1. SANTOSO Budi & ARIYANTININGSIH Febri & ROBUSTIN Tri Palupi, 2025. "The Mediating Influence of Brand Attraction on Branding Performance: Evidence in East Java, Indonesia," Foundations of Management, Paradigm, vol. 17(1), pages 231-246.
  2. Wang, Ruipeng & Tai, Yuhong, 2025. "How does blockchain mitigate false advertising in live streaming E-commerce? A tripartite stochastic evolutionary game approach," Journal of Retailing and Consumer Services, Elsevier, vol. 85(C).
  3. P. Rodrigues & M. Junaid & A. Sousa & A. P. Borges, 2024. "Brand addiction’s mediation of brand love and loyalty’s effect on compulsive buying: the case of human brands," Journal of Brand Management, Palgrave Macmillan, vol. 31(4), pages 382-400, July.
  4. Kejun Lin & Wenbin Du & Shixin Yang & Chang Liu & Sanggyun Na, 2023. "The Effects of Social Media Communication and e-WOM on Brand Equity: The Moderating Roles of Product Involvement," Sustainability, MDPI, vol. 15(8), pages 1-19, April.
  5. Boman, Laura & Urumutta Hewage, Ganga S. & Hasford, Jonathan, 2023. "Strength in diversity: How incongruent racial cues enhance consumer preferences toward conservative brands," Journal of Business Research, Elsevier, vol. 168(C).
  6. Pablo Santaolalla-Rueda & Cristóbal Fernández-Muñoz, 2024. "Potaxies and Fifes: The Formation of New Subcultures on TikTok," Societies, MDPI, vol. 14(12), pages 1-20, December.
  7. Luo, Yumeng & Bazi, Saleh & Ul-Durar, Shajara & Sisto, Marco De & Damij, Nadja, 2026. "Can sustainable technology features of products stimulate market performance? The perspective of consumer engagement in climate change," Journal of Business Research, Elsevier, vol. 208(C).
  8. Ding, Dan & Xu, Xiaoyan & Phan, Tuan Q., 2026. "The impact of source-based aggregation on content consumption behaviors," Journal of Business Research, Elsevier, vol. 205(C).
  9. Lee, Crystal T. & Shen, Yung-Cheng & Wang, Chiang-Hui & Hung, Hsiu-Yu, 2025. "Adapting to generative AI: Examining the users' coping strategies of generative AI image systems," Technological Forecasting and Social Change, Elsevier, vol. 218(C).
  10. Naeem, Muhammad, 2026. "Fashion retailing and consumers in the digital age: E-semiotics and the Co-creation of luxury brand narratives on instagram," Journal of Retailing and Consumer Services, Elsevier, vol. 90(C).
  11. Min Zhang & Yuzhuo Li & Yiwei Li & Rong Wang & Yuhui Zhang, 2026. "Branding through endorsers: deploying endorser-related MGC to drive product sales," Journal of Brand Management, Palgrave Macmillan, vol. 33(3), pages 311-325, May.
  12. Yanbo Zhang & Chuanlan Liu & Chunmin Lang, 2025. "How luxury fashion brands leverage TikTok to captivate young consumers: an exploratory investigation using video analytics," Journal of Marketing Analytics, Palgrave Macmillan, vol. 13(1), pages 128-144, March.
  13. Abdul Bashiru Jibril & John Amoah & Sulemana Bankuoru Egala & Michael Amponsah Odei, 2024. "Understanding the Determinants of Secondhand Goods Buying Decisions: A Young Adult Consumers’ Perspective," Service Science, INFORMS, vol. 16(4), pages 319-331, December.
  14. Srivastava, Shefali & Dwivedi, Ashish & Mangla, Sachin Kumar & Dey, Bidit L. & Koufopoulos, Dimitrios N., 2024. "Mindfully fashioned: Sustaining style through product value retention," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
  15. Bazi, Saleh & Chloe Huang, Jiexian & Gorton, Matthew & Tocco, Barbara, 2026. "Antecedents and outcomes of customer engagement with climate-friendly transportation services," Journal of Business Research, Elsevier, vol. 214(C).
  16. ul Hassan, Syed Ramiz & Khan, Tariq Iqbal & Mansoor, Mahnaz & Jamil, Raja Ahmed, 2026. "From attraction to aversion and back: examining brand hate, love, and retention," Journal of Retailing and Consumer Services, Elsevier, vol. 88(C).
  17. Ndou, Valentina & Pino, Giovanni & Raguseo, Elisabetta, 2026. "Do companies’ climate change actions increase customers’ attitudinal loyalty? An empirical investigation of direct, mediating, and moderation effects," Journal of Business Research, Elsevier, vol. 212(C).
  18. Orhan Uludag & Berislav Andrlić & David Omoruyi, 2024. "The Role of Green Consumer Brand Engagement in Shaping Brand Loyalty Through Digital Marketing in the Hotel Industry," Sustainability, MDPI, vol. 16(23), pages 1-19, November.
  19. Mishra, Arindra Nath & Sengupta, Pooja & Biswas, Baidyanath & Kumar, Ajay & Coussement, Kristof, 2025. "Leveraging Machine learning and generative AI for content Engagement: An Exploration of drivers for the success of YouTube videos," Journal of Business Research, Elsevier, vol. 193(C).
  20. Gupta, Manjul & Ghafoori, Arman & Kim, Eunyoung & Merhi, Mohammad I. & Filieri, Raffaele, 2025. "Growth hacking capability: Conceptualization, survey instrument development, and empirical study of its impact on firm performance," Journal of Business Research, Elsevier, vol. 196(C).
  21. K Princy Hebshibha & K Chitra, 2024. "Does Social Media Content Quality and Engagement Influence Consumer Satisfaction in the Apparel Industry?," ComFin Research, Shanlax Journals, vol. 12(4), pages 39-46, October.
  22. Dreher, Frederic & Ströbel, Tim, 2026. "Customer engagement in circular economy initiatives: Exploring pathways toward climate change mitigation in the apparel industry," Journal of Business Research, Elsevier, vol. 214(C).
  23. Benevento, Elisabetta & Aloini, Davide & Roma, Paolo & Bellino, Davide, 2025. "The impact of influencers on brand social network growth: Insights from new product launch events on Twitter," Journal of Business Research, Elsevier, vol. 189(C).
  24. Orús, Carlos & Ibáñez-Sánchez, Sergio & Flavián, Carlos, 2026. "The impact of creativity in social AR filters on brand awareness, image, and behavioral intentions: The role of intrusiveness and Ad recognition," Technological Forecasting and Social Change, Elsevier, vol. 225(C).
  25. Raluca-Giorgiana (Chivu) Popa & Alina Stefania Chenic, 2025. "Artificial Intelligence, Consumer Trust and the Promotion of Pro-Environmental Behavior Among Youth," Sustainability, MDPI, vol. 17(13), pages 1-14, June.
  26. Yang Du & Cheng Chen, 2026. "The fusion of tradition and modernity: How intangible cultural heritage content on Douyin is associated with audience cultural identity," Humanities and Social Sciences Communications, Palgrave Macmillan, vol. 13(1), pages 1-11, December.
  27. repec:bjc:journl:v:13:y:2026:i:3:p:1615-1628 is not listed on IDEAS
  28. Reitsamer, Bernd F. & Stokburger-Sauer, Nicola E. & Giertz, Johann N. & Nocker, Janina S., 2026. "Marketer-generated content in digital social touchpoints: A systematic literature review and research agenda," Journal of Business Research, Elsevier, vol. 205(C).
  29. Ryszard Kłeczek & Monika Hajdas, 2025. "The appreciation task for luxury brand–artist collaborations," Journal of Brand Management, Palgrave Macmillan, vol. 32(3), pages 203-226, May.
  30. Liao, Junyun & Chen, Jiada, 2024. "The authenticity advantage: How influencer authenticity management strategies shape digital engagement with sponsored videos," Journal of Business Research, Elsevier, vol. 185(C).
  31. Poirier, Sara-Maude & Cosby, Sarah & Sénécal, Sylvain & Coursaris, Constantinos K. & Fredette, Marc & Léger, Pierre-Majorique, 2024. "The impact of social presence cues in social media product photos on consumers’ purchase intentions," Journal of Business Research, Elsevier, vol. 185(C).
  32. Kim, Youngjun & Kim, Hye-Jin & Park, Keeyeon Ki-cheon, 2025. "From visuals to value: leveraging generative AI to explore the economic implications of movie poster," Journal of Business Research, Elsevier, vol. 198(C).
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