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Social media content aesthetic quality and customer engagement: The mediating role of entertainment and impacts on brand love and loyalty

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Cited by:

  1. Ding, Dan & Xu, Xiaoyan & Phan, Tuan Q., 2026. "The impact of source-based aggregation on content consumption behaviors," Journal of Business Research, Elsevier, vol. 205(C).
  2. Yanbo Zhang & Chuanlan Liu & Chunmin Lang, 2025. "How luxury fashion brands leverage TikTok to captivate young consumers: an exploratory investigation using video analytics," Journal of Marketing Analytics, Palgrave Macmillan, vol. 13(1), pages 128-144, March.
  3. ul Hassan, Syed Ramiz & Khan, Tariq Iqbal & Mansoor, Mahnaz & Jamil, Raja Ahmed, 2026. "From attraction to aversion and back: examining brand hate, love, and retention," Journal of Retailing and Consumer Services, Elsevier, vol. 88(C).
  4. Gupta, Manjul & Ghafoori, Arman & Kim, Eunyoung & Merhi, Mohammad I. & Filieri, Raffaele, 2025. "Growth hacking capability: Conceptualization, survey instrument development, and empirical study of its impact on firm performance," Journal of Business Research, Elsevier, vol. 196(C).
  5. Benevento, Elisabetta & Aloini, Davide & Roma, Paolo & Bellino, Davide, 2025. "The impact of influencers on brand social network growth: Insights from new product launch events on Twitter," Journal of Business Research, Elsevier, vol. 189(C).
  6. Raluca-Giorgiana (Chivu) Popa & Alina Stefania Chenic, 2025. "Artificial Intelligence, Consumer Trust and the Promotion of Pro-Environmental Behavior Among Youth," Sustainability, MDPI, vol. 17(13), pages 1-14, June.
  7. Poirier, Sara-Maude & Cosby, Sarah & Sénécal, Sylvain & Coursaris, Constantinos K. & Fredette, Marc & Léger, Pierre-Majorique, 2024. "The impact of social presence cues in social media product photos on consumers’ purchase intentions," Journal of Business Research, Elsevier, vol. 185(C).
  8. SANTOSO Budi & ARIYANTININGSIH Febri & ROBUSTIN Tri Palupi, 2025. "The Mediating Influence of Brand Attraction on Branding Performance: Evidence in East Java, Indonesia," Foundations of Management, Sciendo, vol. 17(1), pages 231-246.
  9. Wang, Ruipeng & Tai, Yuhong, 2025. "How does blockchain mitigate false advertising in live streaming E-commerce? A tripartite stochastic evolutionary game approach," Journal of Retailing and Consumer Services, Elsevier, vol. 85(C).
  10. Lee, Crystal T. & Shen, Yung-Cheng & Wang, Chiang-Hui & Hung, Hsiu-Yu, 2025. "Adapting to generative AI: Examining the users' coping strategies of generative AI image systems," Technological Forecasting and Social Change, Elsevier, vol. 218(C).
  11. Naeem, Muhammad, 2026. "Fashion retailing and consumers in the digital age: E-semiotics and the Co-creation of luxury brand narratives on instagram," Journal of Retailing and Consumer Services, Elsevier, vol. 90(C).
  12. Abdul Bashiru Jibril & John Amoah & Sulemana Bankuoru Egala & Michael Amponsah Odei, 2024. "Understanding the Determinants of Secondhand Goods Buying Decisions: A Young Adult Consumers’ Perspective," Service Science, INFORMS, vol. 16(4), pages 319-331, December.
  13. Orhan Uludag & Berislav Andrlić & David Omoruyi, 2024. "The Role of Green Consumer Brand Engagement in Shaping Brand Loyalty Through Digital Marketing in the Hotel Industry," Sustainability, MDPI, vol. 16(23), pages 1-19, November.
  14. K Princy Hebshibha & K Chitra, 2024. "Does Social Media Content Quality and Engagement Influence Consumer Satisfaction in the Apparel Industry?," ComFin Research, Shanlax Journals, vol. 12(4), pages 39-46, October.
  15. Liao, Junyun & Chen, Jiada, 2024. "The authenticity advantage: How influencer authenticity management strategies shape digital engagement with sponsored videos," Journal of Business Research, Elsevier, vol. 185(C).
  16. Kim, Youngjun & Kim, Hye-Jin & Park, Keeyeon Ki-cheon, 2025. "From visuals to value: leveraging generative AI to explore the economic implications of movie poster," Journal of Business Research, Elsevier, vol. 198(C).
  17. Kejun Lin & Wenbin Du & Shixin Yang & Chang Liu & Sanggyun Na, 2023. "The Effects of Social Media Communication and e-WOM on Brand Equity: The Moderating Roles of Product Involvement," Sustainability, MDPI, vol. 15(8), pages 1-19, April.
  18. Srivastava, Shefali & Dwivedi, Ashish & Mangla, Sachin Kumar & Dey, Bidit L. & Koufopoulos, Dimitrios N., 2024. "Mindfully fashioned: Sustaining style through product value retention," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
  19. Mishra, Arindra Nath & Sengupta, Pooja & Biswas, Baidyanath & Kumar, Ajay & Coussement, Kristof, 2025. "Leveraging Machine learning and generative AI for content Engagement: An Exploration of drivers for the success of YouTube videos," Journal of Business Research, Elsevier, vol. 193(C).
  20. Ryszard Kłeczek & Monika Hajdas, 2025. "The appreciation task for luxury brand–artist collaborations," Journal of Brand Management, Palgrave Macmillan, vol. 32(3), pages 203-226, May.
  21. P. Rodrigues & M. Junaid & A. Sousa & A. P. Borges, 2024. "Brand addiction’s mediation of brand love and loyalty’s effect on compulsive buying: the case of human brands," Journal of Brand Management, Palgrave Macmillan, vol. 31(4), pages 382-400, July.
  22. Boman, Laura & Urumutta Hewage, Ganga S. & Hasford, Jonathan, 2023. "Strength in diversity: How incongruent racial cues enhance consumer preferences toward conservative brands," Journal of Business Research, Elsevier, vol. 168(C).
  23. Pablo Santaolalla-Rueda & Cristóbal Fernández-Muñoz, 2024. "Potaxies and Fifes: The Formation of New Subcultures on TikTok," Societies, MDPI, vol. 14(12), pages 1-20, December.
  24. Orús, Carlos & Ibáñez-Sánchez, Sergio & Flavián, Carlos, 2026. "The impact of creativity in social AR filters on brand awareness, image, and behavioral intentions: The role of intrusiveness and Ad recognition," Technological Forecasting and Social Change, Elsevier, vol. 225(C).
  25. Dr. Ruchi Sharma & Dr. Arun Bhatia, 2026. "Investigating the Role of Social Media Marketing towards Brand Loyalty in Online Shopping," International Journal of Research and Scientific Innovation, International Journal of Research and Scientific Innovation (IJRSI), vol. 13(3), pages 1615-1628, March.
  26. Reitsamer, Bernd F. & Stokburger-Sauer, Nicola E. & Giertz, Johann N. & Nocker, Janina S., 2026. "Marketer-generated content in digital social touchpoints: A systematic literature review and research agenda," Journal of Business Research, Elsevier, vol. 205(C).
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