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Social media interactions, purchase intention, and behavioural engagement on social networking platforms: The mediating role of source and content factors

Citations

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Cited by:

  1. Jielin Yin & Yangyang Zhao & Zhenzhong Ma & Siqi Chen & Miaomiao Li, 2025. "Customer citizenship behavior and customer perceived value in China: the mediating role of value co-creation experience," Humanities and Social Sciences Communications, Palgrave Macmillan, vol. 12(1), pages 1-13, December.
  2. Piotr Zaborek & Anna Kurzak Mabrouk, 2025. "From Likes to Lives: How Social Media Shapes Sustainable Consumption Choices," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 32(4), pages 5621-5637, July.
  3. Shuo Hao & Pei Li & Nannan Zhang & Yang Du & Rui Liang & Ziyang Liu, 2025. "Unveiling green perception effect: How live streaming scenes and green information influence purchase intention of prepared dishes," Agricultural Economics, Czech Academy of Agricultural Sciences, vol. 71(10), pages 537-549.
  4. Sengupta, Sanchayan & Rokonuzzaman, Md & Kumar Jaiswal, Anand & Filieri, Raffaele, 2025. "Impact of virtual presence of others on social media service recovery evaluations: A cross-cultural perspective," Journal of Business Research, Elsevier, vol. 191(C).
  5. Ding, Dan & Xu, Xiaoyan & Phan, Tuan Q., 2026. "The impact of source-based aggregation on content consumption behaviors," Journal of Business Research, Elsevier, vol. 205(C).
  6. Lingzhi Brian Fang & Tan Cheng & Heng Yang & Yajing Duan, 2025. "Capturing brand loyalty through customer relationship management: exploring the roles of customer brand engagement and psychological contracts from a dual perspective," Humanities and Social Sciences Communications, Palgrave Macmillan, vol. 12(1), pages 1-13, December.
  7. Yi-Fen Chen & Tzu-I Jou, 2025. "Exploring the Impact of Facebook Fan Pages of Long-Term Care Institutions for Elders With Dementia on Family Members’ Selection Intentions," SAGE Open, , vol. 15(4), pages 21582440251, November.
  8. Diya Mittal & Priyanshi Modi & Punit Moris Ekka, 2026. "Electronic word of mouth on Instagram and purchase confidence among first time buyers: A systematic literature review," International Journal of Business and Management (IJBM), International Emerging Scholars Society (IESS), New Zealand, vol. 5(1), pages 1221-1238, June.
  9. Shaheer, Noman & Chen, Liang & Yi, Jingtao & Li, Sali & Su, Huiwen, 2024. "Network effects, word of mouth, and entry performance: A study of digital freemium products," Journal of World Business, Elsevier, vol. 59(6).
  10. Elkashif, Mennatallah & Bakr, Yousra & Taher, Ahmed, 2026. "Virtual advocates for sustainability: How influencer type and message congruence shape consumer responses in emerging markets," Journal of Retailing and Consumer Services, Elsevier, vol. 92(C).
  11. Endang Hariningsih & Budhi Haryanto & Lilik Wahyudi & Catur Sugiarto, 2025. "Ten years of evolving traditional versus non-traditional celebrity endorser study: review and synthesis," Management Review Quarterly, Springer, vol. 75(3), pages 1937-1997, September.
  12. Tong Zhang & Qi Jiang & Wuyang Hu & Zhanguo Zhu, 2025. "Consumption Poverty Alleviation: The Role of Poverty Attribution and Attitude in Poverty Alleviation Product Purchase," Sustainable Development, John Wiley & Sons, Ltd., vol. 33(3), pages 3631-3646, June.
  13. Liao, Junyun & Chen, Jiada, 2024. "The authenticity advantage: How influencer authenticity management strategies shape digital engagement with sponsored videos," Journal of Business Research, Elsevier, vol. 185(C).
  14. Bilal Khalid, 2025. "Determinants of Audience Engagement among Virtual YouTubers," Virtual Economics, The London Academy of Science and Business, vol. 8(4), pages 7-28, December.
  15. Samar Ben Romdhane & Mokhtar Elareshi & Mohammed Habes & Amal Hassan Alhazmi & Razaz Waheeb Attar, 2025. "Connecting With the Hyper(dis)connected Audience: University Communication Attributes and Student Attitudes," SAGE Open, , vol. 15(2), pages 21582440251, May.
  16. Luo, Xi & Lim, Weng Marc & Suh, Ayoung & Idris, Izian & Soon, Pei Shan & Ma, Lan & Cheah, Jun-Hwa, 2026. "Digital human avatars as virtual influencers shape climate engagement and pro-environmental commitment," Journal of Business Research, Elsevier, vol. 208(C).
  17. Bazi, Saleh & Chloe Huang, Jiexian & Gorton, Matthew & Tocco, Barbara, 2026. "Antecedents and outcomes of customer engagement with climate-friendly transportation services," Journal of Business Research, Elsevier, vol. 214(C).
  18. R. Filieri & F. Acikgoz & D. Hao, 2023. "Electronic word-of-mouth from video bloggers: The role of content quality and source homophily across hedonic and utilitarian products," Post-Print hal-04713695, HAL.
  19. Wu, Haoyu & Li, Wu, 2026. "Environmental guardians: How virtual influencers and human influencers can more effectively promote green products," Journal of Retailing and Consumer Services, Elsevier, vol. 88(C).
  20. Phillips, Duygu & Moore, Curt B. & Rutherford, Matthew W., 2025. "Legitimating language and emotional tone in antenarratives: A cultural entrepreneurship perspective," Journal of Business Research, Elsevier, vol. 186(C).
  21. Nora Sharkasi & Saeid Rezakhah & Gomaa Agag, 2025. "A comparative paradigm of sequential mediation models of influencers’ credibility using PLS-SEM with machine learning," Journal of Marketing Analytics, Palgrave Macmillan, vol. 13(3), pages 744-779, September.
  22. SHWEDEH Fanar & DABASH Amro & DABBAGH Tamadher AL & ABURAYYA Ahmad, 2024. "Enhancing Marketing Personalized Shopping Recommendations in the UAE: Leveraging Logic Mining and Advanced Technologies," Foundations of Management, Paradigm, vol. 16(1), pages 345-358.
  23. Junyu Long & Norzaidahwati Zaidin & Xiaojun Mai, 2024. "Social media influencer streamers and live-streaming shopping: examining consumer behavioral intention through the lens of the theory of planned behavior," Future Business Journal, Springer, vol. 10(1), pages 1-17, December.
  24. Fangxuan Li, 2025. "When and why personalized tourism recommendations reduce purchase intention?," Information Technology & Tourism, Springer, vol. 27(1), pages 285-305, March.
  25. Nadine Schröder & Carsten D. Schultz & Friederike Paetz & Alicja Grzadziel & Melanie Clegg, 2025. "Unraveling the Influence: Exploring the Role of User Generated Content Along the Customer Journey and Understanding Its Relevance for Research and Practice," Schmalenbach Journal of Business Research, Springer, vol. 77(3), pages 457-496, September.
  26. Reitsamer, Bernd F. & Stokburger-Sauer, Nicola E. & Giertz, Johann N. & Nocker, Janina S., 2026. "Marketer-generated content in digital social touchpoints: A systematic literature review and research agenda," Journal of Business Research, Elsevier, vol. 205(C).
  27. Yang, Qiang & Han, Qianqian & Zhang, Tianze & Lin, Yanqing, 2026. "Process reveal or product display? The impact of product presentation strategy on consumer engagement in short-video marketing," Journal of Retailing and Consumer Services, Elsevier, vol. 92(C).
  28. Zhuang, Yiming & Xu, Xun, 2025. "Flash sale or continuing Sale? Examining the timing flow of E-tailers’ promotion effects," Journal of Retailing and Consumer Services, Elsevier, vol. 86(C).
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