IDEAS home Printed from https://ideas.repec.org/r/hal/journl/hal-04713687.html

Unpacking the relationship between social media marketing and brand equity: The mediating role of consumers’ benefits and experience

Citations

Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
as


Cited by:

  1. Abdullah Elkhoudary & Janardan Krishna Yadav & Mirza Mohammad Didarul Alam, 2026. "Digital marketing capabilities as drivers of SME innovation and performance: a systematic literature review and research agenda for emerging economies," Humanities and Social Sciences Communications, Palgrave Macmillan, vol. 13(1), pages 1-10, December.
  2. Gaia Giambastiani & Stefano Romito & Clodia Vurro, 2025. "When Does Collaborating With Green Influencers Backfire? An Experimental Analysis of how Authenticity Components Shape Consumer Reactions to Sponsored Content," Business Strategy and the Environment, Wiley Blackwell, vol. 34(3), pages 3385-3399, March.
  3. Zhu, Teng & Jamal, Jamilah & Muda, Suhaini, 2026. "Brand Experience as a Mediating Mechanism Between CSR Initiatives, CSR Supportive Behaviour, and Consumer Brand Loyalty," International Review of Management and Marketing, International Review of Management and Marketing, vol. 16(3), pages 349-358, March.
  4. Priščáková Soňa & Pančíková Alexandra, 2023. "Building the Environmental Awareness of the University: An Example of the Matej Bel University," ACC Journal, Paradigm, vol. 29(2), pages 92-111.
  5. Luo, Yumeng & Bazi, Saleh & Ul-Durar, Shajara & Sisto, Marco De & Damij, Nadja, 2026. "Can sustainable technology features of products stimulate market performance? The perspective of consumer engagement in climate change," Journal of Business Research, Elsevier, vol. 208(C).
  6. Hassan Raza & Jati Kasuma Ali & Margaret Lucy Gregory, 2024. "The Impact of Brand Experience on Brand Consciousness of Customers in the Airline Industry," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(12), pages 3885-3898, December.
  7. Yi Qiu, 2025. "RETRACTED ARTICLE: Unveiling the Digital Luminaries: Exploring the Impact of the Chinese Internet Celebrity Economy on Consumer Behavior," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 16(1), pages 3058-3080, March.
  8. R. Filieri & S. Alguezaui & F. Galati & E. Raguseo, 2023. "Customer experience with standard and premium Peer-To-Peer offerings: a mixed-method combining text analytics and qualitative analysis," Post-Print hal-04474167, HAL.
  9. Mamdouh Zaki Ahmed Ewis & Shereen Aly Hussien Aly Abdou, 2025. "Content marketing, brand awareness, and customer loyalty in emerging market," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 12(4), pages 43-73, June.
  10. Ayu Kamareenna Abdullah Thani & Nurul Nadhira Amalin Azhari & Atiela Amran & Nurhidayah Rosely & Nik Mohd Faris Nik Min & Muhammad Ammar Haidar Ishak, 2024. "Counterfeit Cosmetics Perception Among Muslim Government Servants in Wisma Persekutuan Kota Bharu, Kelantan," Information Management and Business Review, AMH International, vol. 16(3), pages 217-227.
  11. Kumar, Aman & Shankar, Amit & Behl, Abhishek & Vrontis, Demetris, 2026. "Feeling the heat? metaverse as a platform for motivating pro-environmental behaviour through consumers’ climate (change) engagement," Technovation, Elsevier, vol. 149(C).
  12. Roopak, Roopendra & Chakrabarti, Somnath & Sreen, Naman, 2025. "Engaged to Gain: How psychological needs drive integrative benefits via online customer engagement," Journal of Retailing and Consumer Services, Elsevier, vol. 87(C).
  13. Elmashhara, Maher Georges & Salgado Pinto, Sofia & Nabih, Yasmine & Rocha, Leonor do Nascimento, 2026. "Why a human image is better than a human illustration in social media advertising," Journal of Retailing and Consumer Services, Elsevier, vol. 92(C).
  14. Li, Yaqiu & Meg Lee, Hsin Hsuan & Blasco-Arcas, Lorena, 2025. "Computer vision in branding: A conceptual framework and future research agenda," Journal of Business Research, Elsevier, vol. 193(C).
  15. Yunpeng YU & Amer Hamzah Jantan & Shao LI, 2024. "RETRACTED ARTICLE: Unveiling the Impact of Live Video Marketing on College Students’ Online Grocery Repurchase Behavior: A Performance Technology Approach," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 15(3), pages 11213-11249, September.
  16. Blend Ibrahim & Ahmad Aljarah & Joe Hazzam & Hamzah Elrehail & Sikandar Ali Qalati, 2024. "Investigating the Impact of Social Media Marketing on Intention to Follow Advice: The Mediating Role of Active Participation and Benevolence Trust," FIIB Business Review, , vol. 13(5), pages 570-585, October.
  17. Md. Al Amin & Md Masudur Rahman & Linda D. Hollebeek & Jamid Ul Islam & Moira K. Clark, 2026. "The Role of Sustainable Social Media Marketing Activities in Raising Bottom‐of‐the‐Pyramid Customers' Engagement, Satisfaction, and Subjective Well‐Being," Business Strategy and the Environment, Wiley Blackwell, vol. 35(4), pages 5158-5174, May.
  18. Marcello Risitano & Rosaria Romano & Giuseppe La Ragione & Michele Quintano, 2023. "Analysing the impact of green consumption values on brand responses and behavioural intention," Business Ethics, the Environment & Responsibility, John Wiley & Sons, Ltd., vol. 32(3), pages 1096-1112, July.
  19. Qingjie Zhou & Mingyue Du & Jiangyuan Hou, 2025. "Role of social network in fostering consumers' omni‐channel purchasing behavior towards infant milk powder retailers," Agribusiness, John Wiley & Sons, Ltd., vol. 41(3), pages 672-693, July.
  20. Nurul Rizki Utami & Rifelly Dewi Astuti, 2024. "Prioritizing social media marketing activities: unveiling the SMMA dimensions for enhancing brand attitude, experience, and purchase intention," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 13(5), pages 58-71, July.
  21. Eastman, Jacqueline K. & Shin, Hyunju & Jain, Varsha & Wang, Xinfang, 2024. "Determinants of positive consumer affect toward luxury brands’ social media posts on sustainability: A fsQCA approach," Journal of Business Research, Elsevier, vol. 183(C).
  22. Xiaofang Lin & Abdullah Al Mamun & Mohammad Masukujjaman & Qing Yang, 2024. "Unveiling the effect of social media marketing activities on logistics brand equity and reuse intention," Humanities and Social Sciences Communications, Palgrave Macmillan, vol. 11(1), pages 1-17, December.
  23. Ling Peng & Ifraz Adeel & Arslan Ayub & Zeeshan Rasool, 2024. "Investigating the Roles of Word of Mouth and Brand Image Between Social Media Marketing Activities and Brand Equity," SAGE Open, , vol. 14(1), pages 21582440231, January.
  24. Luiz Diego Vidal Santos & Francisco Sandro Rodrigues Holanda & Catuxe Varjão Santana Oliveira & Alceu Pedrotti & Pedro Vinícius Bertulino Menezes & Ana Paula Schervinski Villwock, 2023. "Purchase intention of Amazon sustainable brands: a hybrid approach of structural equation modeling and Rasch model," SN Business & Economics, Springer, vol. 3(12), pages 1-29, December.
  25. Abu Bashar & Mohammad Wasiq & Brighton Nyagadza & Eugine Tafadzwa Maziriri, 2024. "Emerging trends in social media marketing: a retrospective review using data mining and bibliometric analysis," Future Business Journal, Springer, vol. 10(1), pages 1-16, December.
  26. Marwa Mahmoud Ibrahim & Rasha Ihab Nasr, 2025. "Adopting augmented reality into retailing mix strategy: Generation Z’s perspective in Egypt," Future Business Journal, Springer, vol. 11(1), pages 1-17, December.
  27. Yossie Rossanty & Endang Sulistya Rini & Beby Karina Fawzeea Sembiring & Amlys Syahputra Silalahi, 2024. "Social Media Marketing and Consumer Brand Engagement: Elevating Luxury Perfume Brand Equity," International Review of Management and Marketing, International Review of Management and Marketing, vol. 14(6), pages 239-254, October.
IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.