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Shaping the Metaverse into Reality: A Holistic Multidisciplinary Understanding of Opportunities, Challenges, and Avenues for Future Investigation

Citations

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Cited by:

  1. Shahzad, Khuram & Ashfaq, Muhammad & Zafar, Abaid Ullah & Basahel, Sarah, 2024. "Is the future of the metaverse bleak or bright? Role of realism, facilitators, and inhibitors in metaverse adoption," Technological Forecasting and Social Change, Elsevier, vol. 209(C).
  2. Chen, Qiuying & Choi, Beom-Jin & Lee, Sang-Joon, 2025. "Tailoring customer segmentation strategies for luxury brands in the NFT market – The case of SUPERGUCCI," Journal of Retailing and Consumer Services, Elsevier, vol. 82(C).
  3. Kashyap, Abhishek & Shukla, Om Ji & Kumar, Rupesh & Alam, Md Mahmudul & Oberoi, Sarbjit Singh, 2025. "Online retailing and the metaverse: Addressing stakeholder impediments in e-commerce," Journal of Retailing and Consumer Services, Elsevier, vol. 84(C).
  4. Saeed, Abubakr & Ali, Ashiq & Ashfaq, Saira, 2024. "Employees' training experience in a metaverse environment? Feedback analysis using structural topic modeling," Technological Forecasting and Social Change, Elsevier, vol. 208(C).
  5. Chi, Ming & Ren, Shenghua & Xu, Yongshun & Chen, Yanli & Wu, Yuetong, 2025. "Critical success factors for metaverse implementation in the service industry: A hybrid ISM-DEMATEL approach," Journal of Retailing and Consumer Services, Elsevier, vol. 87(C).
  6. Arianna D'Ulizia & Domenica Federico & Antonella Notte, 2024. "The Technological Innovation of the Metaverse in Financial Sector: Current State, Opportunities, and Open Challenges," Intelligent Systems in Accounting, Finance and Management, John Wiley & Sons, Ltd., vol. 31(3), September.
  7. Al-Emran, Mostafa, 2023. "Beyond technology acceptance: Development and evaluation of technology-environmental, economic, and social sustainability theory," Technology in Society, Elsevier, vol. 75(C).
  8. Simoni, Michele & Sorrentino, Annarita & Venturini, Luca, 2025. "Metaverse as content or container? Exploring the future of customer experience in tourism," Technological Forecasting and Social Change, Elsevier, vol. 220(C).
  9. Hu, Lala & Olivieri, Mirko & Giovannetti, Marta & Cedrola, Elena, 2025. "The retail strategies of luxury fashion firms in the metaverse: Enhancing brand experiences," Journal of Retailing and Consumer Services, Elsevier, vol. 84(C).
  10. Gajendra Liyanaarachchi & Fidan Kurtaliqi & Giampaolo Viglia & Moreno Frau, 2026. "The virtue-value spectrum: Managing ethical and pragmatic tensions in virtual reality retail for consumer wellbeing," Post-Print hal-05345849, HAL.
  11. Heidemann, Gerrit & Schmidt, Sascha L. & von der Gracht, Heiko A. & Beiderbeck, Daniel, 2024. "The impact of the metaverse on the future business of professional football clubs – A prospective study," Technological Forecasting and Social Change, Elsevier, vol. 208(C).
  12. Singh, Gaganpreet & Roy, Sanjit K. & Apostolidis, Chrysostomos & Quaddus, Mohammed & Sadeque, Saalem, 2025. "Identifying the metaverse value recipe(s) affecting customer engagement and well-being in retailing," Technological Forecasting and Social Change, Elsevier, vol. 210(C).
  13. Ming Chi & Yanli Chen & Yongshun Xu & Yuetong Wu, 2024. "Modelling barriers to metaverse adoption in the hospitality and tourism industry," Information Technology & Tourism, Springer, vol. 26(4), pages 711-743, December.
  14. Zu, Xu & Ni, Guangxian & Hu, Ruifeng, 2025. "AI technology innovation, knowledge management and corporate environmental sustainability: Evidence from Chinese patent data," Technology in Society, Elsevier, vol. 83(C).
  15. Mvondo, Gustave Florentin Nkoulou, 2025. "Why immersive experiences fall short: Exploring public resistance to metaverse adoption," Technology in Society, Elsevier, vol. 83(C).
  16. Bilgihan, Anil & Leong, Aliana Man Wai & Okumus, Fevzi & Bai, Jingyi, 2024. "Proposing a metaverse engagement model for brand development," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
  17. Soni, Sigma & Arora, Parvinder & Kasilingam, Dharun & Jain, Varsha, 2025. "Digital daydreams: Exploring consumer motivations for engaging with the metaverse," Journal of Retailing and Consumer Services, Elsevier, vol. 85(C).
  18. Sokolova, Karina & Perez, Charles & Vessal, Saeedeh Rezaee, 2024. "Using social media for health: How food influencers shape home-cooking intentions through vicarious experience," Technological Forecasting and Social Change, Elsevier, vol. 204(C).
  19. Jijun Chen & Yoon Joo Lee & Xinran Lehto & Yue Zhu, 2025. "Exploring experience design features in the metaverse concerts: a mixed-method approach," Information Technology & Tourism, Springer, vol. 27(3), pages 865-886, September.
  20. Lisa Hofmann & Yaser Al-Dhabyani & Erdal Arslan, 2024. "Towards a Metaverse Shopping Revolution: A Mixed-Method Study on Factors Influencing Consumers' Intentions to Adopt Metaverse as Shopping Marketplace," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, vol. 10(2), pages 129-155.
  21. Ram, Pappu Kalyan & Pandey, Neeraj & Persis, Jinil, 2024. "Modeling social coupon redemption decisions of consumers in food industry: A machine learning perspective," Technological Forecasting and Social Change, Elsevier, vol. 200(C).
  22. Nadeem, Waqar & Ashraf, Abdul Rehman & Shahid, Shadma, 2025. "What drives metaverse retail environments (non)usage? A behavioral reasoning theory perspective," Technological Forecasting and Social Change, Elsevier, vol. 212(C).
  23. Kumar, Aman & Shankar, Amit & Behl, Abhishek & Pereira, Vijay & Kapoor, Payal & Papa, Armando, 2025. "Implementing enterprise metaverse as a means of enhancing growth hacking performance: Will adopting the metaverse be a success in organizations?," Journal of Business Research, Elsevier, vol. 188(C).
  24. Mkedder, Nadjim & Das, Manish, 2024. "Metaverse integration challenges: An in-depth ISM and MICMAC analysis," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
  25. Sokolova, Karina & Perez, Charles, 2025. "Avatar anthropomorphism continuum: A blockchain-based data analysis of avatar skin purchases in the metaverse," Technological Forecasting and Social Change, Elsevier, vol. 221(C).
  26. Dwivedi, Yogesh K. & Balakrishnan, Janarthanan & Mishra, Anubhav & Bock, Koen W. De & Al-Busaidi, Adil S., 2024. "The role of embodiment, experience, and self-image expression in creating continuance intention in the metaverse," Technological Forecasting and Social Change, Elsevier, vol. 203(C).
  27. Stelios Ioannidis & Alexios-Patapios Kontis, 2023. "Metaverse for tourists and tourism destinations," Information Technology & Tourism, Springer, vol. 25(4), pages 483-506, December.
  28. Gupta, Rohit & Rathore, Bhawana & Biswas, Baidyanath & Jaiswal, Mahadeo & Singh, Raunak Kumar, 2024. "Are we ready for metaverse adoption in the service industry? Theoretically exploring the barriers to successful adoption," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
  29. Lnenicka, Martin & Rizun, Nina & Alexopoulos, Charalampos & Janssen, Marijn, 2024. "Government in the metaverse: Requirements and suitability for providing digital public services," Technological Forecasting and Social Change, Elsevier, vol. 203(C).
  30. repec:bjc:journl:v:12:y:2025:i:67:p:194-205 is not listed on IDEAS
  31. Lim, Weng Marc & Kumar, Satish & Donthu, Naveen, 2024. "How to combine and clean bibliometric data and use bibliometric tools synergistically: Guidelines using metaverse research," Journal of Business Research, Elsevier, vol. 182(C).
  32. Aysan, Ahmet Faruk & Gozgor, Giray & Nanaeva, Zhamal, 2024. "Technological perspectives of Metaverse for financial service providers," Technological Forecasting and Social Change, Elsevier, vol. 202(C).
  33. Yang, Liang & Xu, Yan & Hui, Pan, 2025. "Framing metaverse identity: A multidimensional framework for governing digital selves," Telecommunications Policy, Elsevier, vol. 49(3).
  34. Pillai, Rajasshrie & Sivathanu, Brijesh & Rana, Nripendra P., 2025. "Unveiling virtual interactive marketplaces: Shopping motivations in the Metaverse through the lens of uses and gratifications theory," Journal of Business Research, Elsevier, vol. 190(C).
  35. Papadopoulos, Thanos & Pattanayak, Sirsha & Ramkumar, M., 2025. "Exploring the impact of metaverse adoption on sustainability outcomes in retail organizations: A dynamic capabilities view perspective," Technological Forecasting and Social Change, Elsevier, vol. 217(C).
  36. Iandolo, Francesca & La Sala, Antonio & Maielli, Giuliano & Vito, Pietro, 2026. "The (Un)sustainability of the Metaverse: A topic modeling analysis of social, economic, and environmental impacts," Technology in Society, Elsevier, vol. 84(C).
  37. Kumari, Vandana & Bala, Pradip Kumar & Chakraborty, Shibashish, 2024. "A text mining approach to explore factors influencing consumer intention to use metaverse platform services: Insights from online customer reviews," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
  38. Liyanaarachchi, Gajendra & Kurtaliqi, Fidan & Viglia, Giampaolo & Frau, Moreno, 2026. "The virtue-value spectrum: Managing ethical and pragmatic tensions in virtual reality retail for consumer wellbeing," Journal of Business Research, Elsevier, vol. 203(C).
  39. D. Mladenovic & E. Ismagilova & R. Filieri & Y. Dwivedi, 2024. "MetaWOM – toward a sensory word-of-mouth (WOM) in the metaverse," Post-Print hal-04582457, HAL.
  40. Mukta Srivastava & S. Abhishek & Neeraj Pandey, 2025. "Electronic word-of-mouth (eWOM) and customer brand engagement (CBE): Do they really go hand-in-hand?," Electronic Commerce Research, Springer, vol. 25(3), pages 1865-1933, June.
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