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Shaping the Metaverse into Reality: A Holistic Multidisciplinary Understanding of Opportunities, Challenges, and Avenues for Future Investigation

Citations

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Cited by:

  1. Bilgihan, Anil & Leong, Aliana Man Wai & Okumus, Fevzi & Bai, Jingyi, 2024. "Proposing a metaverse engagement model for brand development," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
  2. Shahzad, Khuram & Ashfaq, Muhammad & Zafar, Abaid Ullah & Basahel, Sarah, 2024. "Is the future of the metaverse bleak or bright? Role of realism, facilitators, and inhibitors in metaverse adoption," Technological Forecasting and Social Change, Elsevier, vol. 209(C).
  3. Sokolova, Karina & Perez, Charles & Vessal, Saeedeh Rezaee, 2024. "Using social media for health: How food influencers shape home-cooking intentions through vicarious experience," Technological Forecasting and Social Change, Elsevier, vol. 204(C).
  4. Heidemann, Gerrit & Schmidt, Sascha L. & von der Gracht, Heiko A. & Beiderbeck, Daniel, 2024. "The impact of the metaverse on the future business of professional football clubs – A prospective study," Technological Forecasting and Social Change, Elsevier, vol. 208(C).
  5. Lisa Hofmann & Yaser Al-Dhabyani & Erdal Arslan, 2024. "Towards a Metaverse Shopping Revolution: A Mixed-Method Study on Factors Influencing Consumers' Intentions to Adopt Metaverse as Shopping Marketplace," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, vol. 10(2), pages 129-155.
  6. Ram, Pappu Kalyan & Pandey, Neeraj & Persis, Jinil, 2024. "Modeling social coupon redemption decisions of consumers in food industry: A machine learning perspective," Technological Forecasting and Social Change, Elsevier, vol. 200(C).
  7. Nadeem, Waqar & Ashraf, Abdul Rehman & Shahid, Shadma, 2025. "What drives metaverse retail environments (non)usage? A behavioral reasoning theory perspective," Technological Forecasting and Social Change, Elsevier, vol. 212(C).
  8. Kumar, Aman & Shankar, Amit & Behl, Abhishek & Pereira, Vijay & Kapoor, Payal & Papa, Armando, 2025. "Implementing enterprise metaverse as a means of enhancing growth hacking performance: Will adopting the metaverse be a success in organizations?," Journal of Business Research, Elsevier, vol. 188(C).
  9. Chen, Qiuying & Choi, Beom-Jin & Lee, Sang-Joon, 2025. "Tailoring customer segmentation strategies for luxury brands in the NFT market – The case of SUPERGUCCI," Journal of Retailing and Consumer Services, Elsevier, vol. 82(C).
  10. Lim, Weng Marc & Kumar, Satish & Donthu, Naveen, 2024. "How to combine and clean bibliometric data and use bibliometric tools synergistically: Guidelines using metaverse research," Journal of Business Research, Elsevier, vol. 182(C).
  11. Aysan, Ahmet Faruk & Gozgor, Giray & Nanaeva, Zhamal, 2024. "Technological perspectives of Metaverse for financial service providers," Technological Forecasting and Social Change, Elsevier, vol. 202(C).
  12. Kashyap, Abhishek & Shukla, Om Ji & Kumar, Rupesh & Alam, Md Mahmudul & Oberoi, Sarbjit Singh, 2025. "Online retailing and the metaverse: Addressing stakeholder impediments in e-commerce," Journal of Retailing and Consumer Services, Elsevier, vol. 84(C).
  13. Mkedder, Nadjim & Das, Manish, 2024. "Metaverse integration challenges: An in-depth ISM and MICMAC analysis," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
  14. Yang, Liang & Xu, Yan & Hui, Pan, 2025. "Framing metaverse identity: A multidimensional framework for governing digital selves," Telecommunications Policy, Elsevier, vol. 49(3).
  15. Pillai, Rajasshrie & Sivathanu, Brijesh & Rana, Nripendra P., 2025. "Unveiling virtual interactive marketplaces: Shopping motivations in the Metaverse through the lens of uses and gratifications theory," Journal of Business Research, Elsevier, vol. 190(C).
  16. Saeed, Abubakr & Ali, Ashiq & Ashfaq, Saira, 2024. "Employees' training experience in a metaverse environment? Feedback analysis using structural topic modeling," Technological Forecasting and Social Change, Elsevier, vol. 208(C).
  17. Dwivedi, Yogesh K. & Balakrishnan, Janarthanan & Mishra, Anubhav & Bock, Koen W. De & Al-Busaidi, Adil S., 2024. "The role of embodiment, experience, and self-image expression in creating continuance intention in the metaverse," Technological Forecasting and Social Change, Elsevier, vol. 203(C).
  18. Kumari, Vandana & Bala, Pradip Kumar & Chakraborty, Shibashish, 2024. "A text mining approach to explore factors influencing consumer intention to use metaverse platform services: Insights from online customer reviews," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
  19. Stelios Ioannidis & Alexios-Patapios Kontis, 2023. "Metaverse for tourists and tourism destinations," Information Technology & Tourism, Springer, vol. 25(4), pages 483-506, December.
  20. Arianna D'Ulizia & Domenica Federico & Antonella Notte, 2024. "The Technological Innovation of the Metaverse in Financial Sector: Current State, Opportunities, and Open Challenges," Intelligent Systems in Accounting, Finance and Management, John Wiley & Sons, Ltd., vol. 31(3), September.
  21. Gupta, Rohit & Rathore, Bhawana & Biswas, Baidyanath & Jaiswal, Mahadeo & Singh, Raunak Kumar, 2024. "Are we ready for metaverse adoption in the service industry? Theoretically exploring the barriers to successful adoption," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
  22. Al-Emran, Mostafa, 2023. "Beyond technology acceptance: Development and evaluation of technology-environmental, economic, and social sustainability theory," Technology in Society, Elsevier, vol. 75(C).
  23. Lnenicka, Martin & Rizun, Nina & Alexopoulos, Charalampos & Janssen, Marijn, 2024. "Government in the metaverse: Requirements and suitability for providing digital public services," Technological Forecasting and Social Change, Elsevier, vol. 203(C).
  24. D. Mladenovic & E. Ismagilova & R. Filieri & Y. Dwivedi, 2024. "MetaWOM – toward a sensory word-of-mouth (WOM) in the metaverse," Post-Print hal-04582457, HAL.
  25. Singh, Gaganpreet & Roy, Sanjit K. & Apostolidis, Chrysostomos & Quaddus, Mohammed & Sadeque, Saalem, 2025. "Identifying the metaverse value recipe(s) affecting customer engagement and well-being in retailing," Technological Forecasting and Social Change, Elsevier, vol. 210(C).
  26. Hu, Lala & Olivieri, Mirko & Giovannetti, Marta & Cedrola, Elena, 2025. "The retail strategies of luxury fashion firms in the metaverse: Enhancing brand experiences," Journal of Retailing and Consumer Services, Elsevier, vol. 84(C).
  27. Ming Chi & Yanli Chen & Yongshun Xu & Yuetong Wu, 2024. "Modelling barriers to metaverse adoption in the hospitality and tourism industry," Information Technology & Tourism, Springer, vol. 26(4), pages 711-743, December.
  28. Mukta Srivastava & S. Abhishek & Neeraj Pandey, 2025. "Electronic word-of-mouth (eWOM) and customer brand engagement (CBE): Do they really go hand-in-hand?," Electronic Commerce Research, Springer, vol. 25(3), pages 1865-1933, June.
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