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Marketing Sustainable Fashion: Trends and Future Directions

Citations

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Cited by:

  1. Meital Peleg Mizrachi & Alon Tal, 2024. "Fast Fashion, Sustainability, and Nudge Theory: Examining the Effects of Choice Architecture on Consumption of Sustainable Fashion over Fast Fashion," Sustainability, MDPI, vol. 16(19), pages 1-32, October.
  2. Oluwatoyin Deborah Adesanya & Odunayo Lawal & John Nsikan & Oluwafemi Awolesi & Margaret Reams, 2026. "Product Circularity and its Effect on Business Efficiency: a Study of Synthetic Hair Manufacturers in Lagos, Nigeria," Circular Economy and Sustainability, Springer, vol. 6(2), pages 1-19, April.
  3. Sabina Krsnik & Karmen Erjavec, 2024. "Comprehensive Study on the Determinants of Green Behaviour of Slovenian Consumers: The Role of Marketing Communication, Lifestyle, Psychological, and Social Determinants," Sustainability, MDPI, vol. 16(17), pages 1-21, August.
  4. Thi-Ha Le & Phuong Dang & Trinh Bui, 2024. "Towards Sustainable Products and Services: The Influences of Traditional Costumes in Promoting Sustainable Fashion," Sustainability, MDPI, vol. 16(22), pages 1-22, November.
  5. Bing Xu, 2025. "The driving effects of non-functional requirements and psychological ownership of the environment on consumers’ green apparel purchase intention," Humanities and Social Sciences Communications, Palgrave Macmillan, vol. 12(1), pages 1-13, December.
  6. Xiaofang Jin & Azizah Omar & Kai Fu, 2024. "Factors Influencing Purchase Intention toward Recycled Apparel: Evidence from China," Sustainability, MDPI, vol. 16(9), pages 1-26, April.
  7. Srivastava, Shefali & Dwivedi, Ashish & Mangla, Sachin Kumar & Dey, Bidit L. & Koufopoulos, Dimitrios N., 2024. "Mindfully fashioned: Sustaining style through product value retention," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
  8. Sahar Aamir & Syed Waqar Haider & Sarwat Jahan & Hammad Bin Azam Hashmi & Abbas Issa & Aamir Raza, 2025. "Sustainable style: “Unleashing the power of slow fashion orientation in driving purchase intentions for ethical apparel choices”," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 22(3), pages 663-692, September.
  9. Martina Glogar & Slavenka Petrak & Maja Mahnić Naglić, 2025. "Digital Technologies in the Sustainable Design and Development of Textiles and Clothing—A Literature Review," Sustainability, MDPI, vol. 17(4), pages 1-26, February.
  10. Aayushi Badhwar & Saniyat Islam & Caroline Swee Lin Tan & Tarun Panwar & Stephen Wigley & Rajkishore Nayak, 2024. "Unraveling Green Marketing and Greenwashing: A Systematic Review in the Context of the Fashion and Textiles Industry," Sustainability, MDPI, vol. 16(7), pages 1-17, March.
  11. Paulo Botelho Pires & Fabiana Oliveira de Sousa & José Duarte Santos, 2025. "Identifying Positioning Axes for Building Brand Equity in Cork Fashion Products," Central European Business Review, Prague University of Economics and Business, vol. 2025(1), pages 19-55.
  12. Eleanor Kohler & Emmanuel Mogaji & İsmail Erkan, 2023. "Save the Trip to the Store: Sustainable Shopping, Electronic Word of Mouth on Instagram and the Impact on Cosmetic Purchase Intentions," Sustainability, MDPI, vol. 15(10), pages 1-18, May.
  13. Asim Vehbi & Panteha Farmanesh & Niloofar Solati Dehkordi, 2025. "Nexus Amid Green Marketing, Green Business Strategy, and Competitive Business Among the Fashion Industry: Does Environmental Turbulence Matter?," Sustainability, MDPI, vol. 17(5), pages 1-18, February.
  14. Jian, Wenze & Zhong, Ziqi, 2025. "Eco positioning drives sustainable fashion consumption through process related strategies and brand familiarity," LSE Research Online Documents on Economics 128137, London School of Economics and Political Science, LSE Library.
  15. Joachim Osheyor Gidiagba & Joy Otibhor Olurina & Vincent Ebhohime Ehiaguina & Tina Chinyere Ndiwe & Sodrudeen Abolore Ayodeji & Adeyinka Alex Banso & Olawe Alaba Tula & Gabriel Gbenga Ojo, 2023. "Engineering Innovations And Sustainable Entrepreneurship: A Comprehensive Literature Review," Materials & Corrosion Engineering Management (MACEM), Zibeline International Publishing, vol. 4(2), pages 70-79, October.
  16. Iwona Zdonek & Marzena Podgórska, 2026. "Zero waste trends in consumption: demand side insights through social media analysis," Quality & Quantity: International Journal of Methodology, Springer, vol. 60(1), pages 2939-2971, February.
  17. Beata Paliwoda & Alina Matuszak-Flejszman & Magdalena Ankiel & Małgorzata Jasiulewicz-Kaczmarek, 2025. "The Impact of Environmental Indicators on Consumer Decision-Making in the Purchasing of Lifestyle Essentials: A Quantitative Analysis," Sustainability, MDPI, vol. 17(4), pages 1-28, February.
  18. Iyyad Zahran & Hasan Yousef Aljuhmani, 2025. "Seduced by Style: How Instagram Fashion Influencers Build Brand Loyalty Through Customer Engagement in Sustainable Consumption," Sustainability, MDPI, vol. 17(17), pages 1-27, September.
  19. José Luis Del Olmo Arriaga & Marilé Pretel-Jiménez & Carmen Ruíz-Viñals, 2025. "From Fast Fashion to Shared Sustainability: The Role of Digital Communication and Policy in Generation Z’s Consumption Habits," Sustainability, MDPI, vol. 17(18), pages 1-13, September.
  20. Xue Min & Lei Shen & Xiangfang Ren, 2024. "The Role of Clothing Technology in Supporting Sustainable Fashion in the Post-COVID-19 Era," Sustainability, MDPI, vol. 16(19), pages 1-21, September.
  21. Piergiuseppe Morone & Stella Santos, 2025. "Exploring the Social Dimension of Circular and Sustainable Fashion: Global North–South Perspectives and Emerging Themes," Circular Economy and Sustainability, Springer, vol. 5(8), pages 7147-7176, December.
  22. Kurniawati, 2023. "Sustainable Textile Practices by Integrated Viscose Rayon and Yarn Producers: An Empirical Study," GATR Journals jfbr210, Global Academy of Training and Research (GATR) Enterprise.
  23. Frank Lorne & Mostafa Purmehdi, 2025. "Creating Sustainable Values by Bundling: The Prospect of Climate Change Solutions for the Automobile Industry," Sustainability, MDPI, vol. 17(10), pages 1-12, May.
  24. Irene Ricciardi & Martina Percuoco & Anna Prisco, 2026. "Product Innovation for Sustainable Development in the Fashion Industry: A Bibliometric Review," Sustainable Development, John Wiley & Sons, Ltd., vol. 34(1), pages 924-950, February.
  25. António Cardoso & Amândio Silva & Manuel Sousa Pereira & Jorge Figueiredo & Isabel Oliveira, 2025. "Sustainable Consumption Intentions Among Portuguese University Students: A Multidimensional Perspective," Sustainability, MDPI, vol. 17(17), pages 1-25, August.
  26. Jose Aparecido Favilla & Sergio Almeida Pacca, 2025. "Requirements to Promote Apparel’s Circularity: A Review for Labeling Purposes," Circular Economy and Sustainability, Springer, vol. 5(7), pages 5773-5793, December.
  27. María D. De-Juan-Vigaray & Ana I. Espinosa-Seguí & Li Qin, 2026. "Understanding the value orientation of independent retailers in the sustainable fashion market," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 23(1), pages 201-223, March.
  28. Nadeem, Waqar & Ashraf, Abdul R. & Kumar, V., 2025. "Fostering consumer engagement with sustainability marketing using augmented reality (SMART): A climate change response," Journal of Business Research, Elsevier, vol. 192(C).
  29. Salvador Perez‐Canto & Maria Angeles Doblas‐Florido, 2026. "A Situational Analysis and an Action Strategy for the Circular Economy in the Textile Industry," Sustainable Development, John Wiley & Sons, Ltd., vol. 34(1), pages 785-807, February.
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