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“Why Do We Buy Green Products?” An Extended Theory of the Planned Behavior Model for Green Product Purchase Behavior

Citations

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Cited by:

  1. João M. Lopes & Micaela Pinho & Sofia Gomes, 2024. "From green hype to green habits: Understanding the factors that influence young consumers' green purchasing decisions," Business Strategy and the Environment, Wiley Blackwell, vol. 33(3), pages 2432-2444, March.
  2. Shih-Wei Wu & Pei-Yun Chiang, 2023. "Exploring the Mediating Effects of the Theory of Planned Behavior on the Relationships between Environmental Awareness, Green Advocacy, and Green Self-Efficacy on the Green Word-of-Mouth Intention," Sustainability, MDPI, vol. 15(16), pages 1-27, August.
  3. Rai, Alka & Patyal, Vishal Singh & Ambekar, Sudhir, 2025. "Women as catalysts: Eco-literacy and adoption of energy-efficient appliances for a sustainable lifestyle," Energy Policy, Elsevier, vol. 203(C).
  4. Yingxiu Hong & Abdullah Al Mamun & Mohammad Masukujjaman & Qing Yang, 2024. "Sustainable consumption practices among Chinese youth," Humanities and Social Sciences Communications, Palgrave Macmillan, vol. 11(1), pages 1-17, December.
  5. Sun, Ying & Leng, Ke & Xiong, Haitao, 2022. "Research on the influencing factors of consumers’ green purchase behavior in the post-pandemic era," Journal of Retailing and Consumer Services, Elsevier, vol. 69(C).
  6. Muni Ni‐Ying & Gengyang Tu & YuanXi Su & Jorge Matute & Belén Derqui, 2026. "Advancing Sustainable Consumption in the Green Skincare Sector: Examining Celebrity Endorsements Through the Theory of Planned Behavior and Source Credibility Theory," Sustainable Development, John Wiley & Sons, Ltd., vol. 34(2), pages 1936-1951, April.
  7. Yakup Durmaz & Leyla Akdoğan, 2024. "The Effect of Environmental Responsibility on Green Consumption Intention: The Moderator Role of Price Sensitivity and the Mediator Role of Environmental Concern. A Case Study in Turkey," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 26(4), pages 9089-9114, April.
  8. Agnieszka Szulc‐Obłoza & Mirosława Żurek, 2026. "The Role of the Real Impact of Sustainable Consumption Perception on Sustainable Behaviors, Evidence From a Post‐Transitional European Economy," Sustainable Development, John Wiley & Sons, Ltd., vol. 34(S1), pages 1404-1418, January.
  9. Elsy Lediana & Tomy Perdana & Yosini Deliana & Tuhpawana P. Sendjaja, 2023. "Sustainable Entrepreneurial Intention of Youth for Agriculture Start-Up: An Integrated Model," Sustainability, MDPI, vol. 15(3), pages 1-19, January.
  10. repec:bcp:journl:v:8:y:2024:i:9:p:3046-3055 is not listed on IDEAS
  11. Andreea Barbu & Ștefan-Alexandru Catană & Dana Corina Deselnicu & Lucian-Ionel Cioca & Alexandra Ioanid, 2022. "Factors Influencing Consumer Behavior toward Green Products: A Systematic Literature Review," IJERPH, MDPI, vol. 19(24), pages 1-18, December.
  12. Moazzam Moazzam & Muhammad Ahmad & Abid Hussain & Muhammad Azeem Akram, 2023. "Examining the Factors That Shape Green Purchase Behavior: The Role of Subjective Norms, Self-Efficacy, Attitude and Intention," Bulletin of Business and Economics (BBE), Research Foundation for Humanity (RFH), vol. 12(3), pages 221-232.
  13. Wong Ming Wong & Yaobin Wang & Wunhong Su, 2025. "Who will be prosocial consumers? The relationship between environmental value and sustainable consumption," Sustainable Development, John Wiley & Sons, Ltd., vol. 33(1), pages 1157-1173, February.
  14. Vibhava Srivastava & Amit Kumar Gupta, 2023. "Price sensitivity, government green interventions, and green product availability triggers intention toward buying green products," Business Strategy and the Environment, Wiley Blackwell, vol. 32(1), pages 802-819, January.
  15. Mir Salahuddin & Young-A Lee, 2022. "Are Laundry Balls a Sustainable Washing Option for Consumers? Investigating the Effect of Laundry Balls on Microfiber Pollution through the Lens of Cradle-to-Cradle Design Model," Sustainability, MDPI, vol. 14(21), pages 1-10, November.
  16. Jiawei Shao & Yi Feng & Ziyang Liu, 2024. "The Impact of Big Data-Driven Strategies on Sustainable Consumer Behaviour in E-Commerce: A Green Economy Perspective," Sustainability, MDPI, vol. 16(24), pages 1-19, December.
  17. Patcharaporn Mahasuweerachai & Chompoonut Suttikun, 2022. "The Effect of Green Self-Identity on Perceived Image, Warm Glow and Willingness to Purchase: A New Generation’s Perspective towards Eco-Friendly Restaurants," Sustainability, MDPI, vol. 14(17), pages 1-13, August.
  18. Philia Vironika & Mira Maulida, 2025. "Green Purchase Behavior in Indonesia: Examining the Role of Knowledge, Trust and Marketing," Challenges, MDPI, vol. 16(3), pages 1-33, August.
  19. João M. Lopes & Luis Filipe Silva & Ilda Massano-Cardoso & Ana Galhardo, 2024. "Green Purchase Determinants in a Peripheral Region of Europe: How Can Green Marketing Influence Consumers’ Decisions? The Mediating Role of Green Awareness of Price," Administrative Sciences, MDPI, vol. 14(11), pages 1-24, November.
  20. Hasnizam Shaari & Nurul Amanina Abdul Basir, 2024. "Integrating Environmental Involvement and Media Exposure on the Theory of Planned Behavior in Explaining Green Purchase Behavior," International Journal of Research and Scientific Innovation, International Journal of Research and Scientific Innovation (IJRSI), vol. 11(5), pages 369-378, May.
  21. Muhammad Munir & Moazzam, 2023. "Investigating The Mediating Effect Of Green Product Literacy On The Relationship Between Technology Innovativeness And Green Product Purchase Attitude," Bulletin of Business and Economics (BBE), Research Foundation for Humanity (RFH), vol. 12(2), pages 417-426.
  22. Thi-Trang Tran & Quang-Khai Cao & Minh-Huong Tang, 2026. "Psychological and social drivers of willingness to pay for electric vehicle services: evidence from Vietnam," SN Business & Economics, Springer, vol. 6(4), pages 1-28, April.
  23. Ayesha L. Bevan-Dye & Costa Synodinos, 2025. "Antecedents of Consumers’ Green Beauty Product Brand Purchase Intentions: An Extended Theory of Planned Behavior Approach," Sustainability, MDPI, vol. 17(3), pages 1-22, February.
  24. Pei Li & Charles Spence & Chunmao Wu, 2025. "What motivate consumers’ purchase intention and the intention to continue watching in livestream shopping," Humanities and Social Sciences Communications, Palgrave Macmillan, vol. 12(1), pages 1-14, December.
  25. Husam Ahmad Kokash & Mst. Nilufar Ahsan & Muhammad Haroon Hafeez & Amira Naqeeb Khattak & Saif Ahmed & Syed Shah Alam, 2025. "Environmental Concern and Digital Engagement as Drivers of Circular Product Buying Intention in Malaysia: an Integrated S-O-R, TPB, and DOI Perspective," Circular Economy and Sustainability, Springer, vol. 5(6), pages 5429-5454, November.
  26. Shamila Nabi Khan & Nayab Minhas & Nathan Neale, 2025. "Bridging the green gap: examining consumer green perceptions in an extended model of theory of planned behavior," Future Business Journal, Springer, vol. 11(1), pages 1-24, December.
  27. Dina Naaman & Figen Yeşilada & Iman Aghaei, 2025. "A Moderated Mediation Analysis of Lebanon’s Food Consumers’ Green Purchasing Intentions: A Path Towards Sustainability," Sustainability, MDPI, vol. 17(4), pages 1-19, February.
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