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An assessment of corporate social responsibility on customer company identification and loyalty in banking industry: a PLS-SEM analysis

Citations

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Cited by:

  1. Sehrish Atif & Abeer Hassan, 2025. "From Bane to Boon: How Global Fortune 500 Companies Disclose About Using Servitisation and Industry 4.0 as Circular Economy Strategy," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 32(4), pages 5277-5301, July.
  2. Lu, Jintao & Jia, Xiaorong & Lev, Benjamin & Zhang, Chong & Gao, Yangyang & Zhao, Min & He, Yifan, 2021. "How to understand “salable fake goods” and “unsalable quality goods”? An insight from the view of quality responsibility and consumers’ brand loyalty," Technology in Society, Elsevier, vol. 67(C).
  3. Bilal Ahmad & Liu Da & Mirza Huzaifa Asif & Muhammad Irfan & Shahid Ali & Muhammad Imad Ud Din Akbar, 2021. "Understanding the Antecedents and Consequences of Service-Sales Ambidexterity: A Motivation-Opportunity-Ability (MOA) Framework," Sustainability, MDPI, vol. 13(17), pages 1-19, August.
  4. Ahmed Abubakar & Sani Ahmed Yauta & Mohammed Mahmud Khalifa, 2022. "Corporate Social Responsibility (CSR): Strategy for University Sustainable Competitive Advantage," Business Management and Strategy, Macrothink Institute, vol. 13(2), pages 19-33, December.
  5. Mokgadi Cleopatra Taoana & Emmanuel Silva Quaye & Russell Abratt, 2022. "Antecedents of brand loyalty in South African retail banking," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 27(2), pages 65-80, June.
  6. Pejman Ebrahimi & Datis Khajeheian & Maria Fekete-Farkas, 2021. "A SEM-NCA Approach towards Social Networks Marketing: Evaluating Consumers’ Sustainable Purchase Behavior with the Moderating Role of Eco-Friendly Attitude," IJERPH, MDPI, vol. 18(24), pages 1-21, December.
  7. Ali Raza & Muhammad Farrukh & Muhammad Khalid Iqbal & Muhammad Farhan & Yihua Wu, 2021. "Corporate social responsibility and employees' voluntary pro‐environmental behavior: The role of organizational pride and employee engagement," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 28(3), pages 1104-1116, May.
  8. Rather, Raouf Ahmad & Raisinghani, Manju & Gligor, David & Parrey, Shakir Hussain & Russo, Ivan & Bozkurt, Sıddık, 2023. "Examining tourist citizenship behaviors through affective, cognitive, behavioral engagement and reputation: Symmetrical and asymmetrical approaches," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
  9. Cao, Peng & Sial, Muhammad Safdar & Ã lvarez-Otero, Susana & Brugni, Talles Vianna & Comite, Ubaldo, 2024. "Eco-engagement: Tracing CSR communication's ripple effect on consumer hospitality loyalty," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
  10. Fahad Alam & Qing Yang & Yapa Mahinda Bandara & Nisar Ahmad & Option Takunda Chiwaridzo, 2024. "The nexus between corporate social responsibility of airports and passenger satisfaction: A cross‐country study," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 31(3), pages 2454-2473, May.
  11. James Agyei & Shaorong Sun & Emmanuel Kofi Penney & Eugene Abrokwah & Richmond Ofori-Boafo, 2021. "Linking CSR and Customer Engagement: The Role of Customer-Brand Identification and Customer Satisfaction," SAGE Open, , vol. 11(3), pages 21582440211, August.
  12. Muhammad Mubushar & Shahid Rasool & Muhammad Imtiaz Haider & Roberto Cerchione, 2021. "The impact of corporate social responsibility activities on stakeholders' value co‐creation behaviour," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 28(6), pages 1906-1920, November.
  13. Sehrish Atif, 2023. "Mapping circular economy principles and servitisation approach in business model canvas: an integrated literature review," Future Business Journal, Springer, vol. 9(1), pages 1-21, December.
  14. Nabeel Younus Ansari & Temoor Anjum & Muhammad Farrukh & Petra Heidler, 2021. "Do Good, Have Good: A Mechanism of Fostering Customer Pro-Environmental Behaviors," Sustainability, MDPI, vol. 13(7), pages 1-14, March.
  15. Muflih, Muhammad, 2021. "The link between corporate social responsibility and customer loyalty: Empirical evidence from the Islamic banking industry," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).
  16. Oleksandra Rozhenko & Maryna Iurchenko & Vytautas Juscius, 2023. "Assessing the provision of innovative technologies for the growth of corporate social responsibility in Lithuania," Eastern-European Journal of Enterprise Technologies, PC TECHNOLOGY CENTER, vol. 5(13 (125)), pages 26-35, October.
  17. Rather, Raouf Ahmad & Hollebeek, Linda D., 2021. "Customers’ service-related engagement, experience, and behavioral intent: Moderating role of age," Journal of Retailing and Consumer Services, Elsevier, vol. 60(C).
  18. Anita Oppong & Livingstone Divine Caesar, 2023. "A contingency analysis of brand reputation and loyalty in the banking sector," SN Business & Economics, Springer, vol. 3(7), pages 1-29, July.
  19. Naveed Ahmad & Asif Mahmood & Antonio Ariza-Montes & Heesup Han & Felipe Hernández-Perlines & Luis Araya-Castillo & Miklas Scholz, 2021. "Sustainable Businesses Speak to the Heart of Consumers: Looking at Sustainability with a Marketing Lens to Reap Banking Consumers’ Loyalty," Sustainability, MDPI, vol. 13(7), pages 1-16, March.
  20. Rania B. Mostafa & Leila Hamieh, 2022. "How CSR Activities Affect Student Attitudinal and Behavioral Loyalty in the Lebanese Educational Sector?," International Journal of Customer Relationship Marketing and Management (IJCRMM), IGI Global Scientific Publishing, vol. 13(1), pages 1-17, January.
  21. Libena Tetrevova & Michaela Kotkova Striteska & Ondrej Kuba & Vineeth Prakash & Viktor Prokop, 2025. "When Trust and Distrust Come Into Play: How Green Concern, Scepticism and Communication Affect Customers' Behaviour?," Business Strategy and the Environment, Wiley Blackwell, vol. 34(3), pages 3311-3337, March.
  22. Tian Xia & Qiwang Zhang & Nan Zhang, 2025. "CSR Perception Type and Customer Extra-Role Behavior: The Mediating Mechanisms of Customer-Company Identification and Emotional Attachment," SAGE Open, , vol. 15(3), pages 21582440251, September.
  23. Netty Merdiaty & Athala Insyrania Putri & Wustari L. Mangundjaya, 2023. "The effect of organisational commitment to organisational citizenship behaviour through meaningful work as a mediator," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 12(3), pages 196-206, April.
  24. M. Kabir Hassan & Mustafa Raza Rabbani & Jennifer Brodmann & Abu Bashar & Himani Grewal, 2023. "Bibliometric and Scientometric analysis on CSR practices in the banking sector," Review of Financial Economics, John Wiley & Sons, vol. 41(2), pages 177-196, April.
  25. Zargham Ullah Khan & Muhammad Ramzan & Muhammad Bilal Ahmad & Muhammad Mujahid, 2023. "Factors Influencing Customer Loyalty in Banks: The Mediating Effect of Customer Trust," Bulletin of Business and Economics (BBE), Research Foundation for Humanity (RFH), vol. 12(4), pages 655-664.
  26. Abdulaziz Alhumud, Abdullah & Leonidou, Leonidas C. & Alarfaj, Weam & Ioannidis, Alexis, 2025. "The impact of digital CSR disclosure on customer trust and Engagement: The moderating role of consumer deontology and law obedience," Journal of Business Research, Elsevier, vol. 186(C).
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