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Understanding the social sustainability of the Metaverse by integrating UTAUT2 and big five personality traits: A hybrid SEM-ANN approach

Citations

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Cited by:

  1. Jafar, Rana Muhammad Sohail & Ahmad, Wasim & Sun, Yanming, 2023. "Unfolding the impacts of metaverse aspects on telepresence, product knowledge, and purchase intentions in the metaverse stores," Technology in Society, Elsevier, vol. 74(C).
  2. Shahzad, Khuram & Ashfaq, Muhammad & Zafar, Abaid Ullah & Basahel, Sarah, 2024. "Is the future of the metaverse bleak or bright? Role of realism, facilitators, and inhibitors in metaverse adoption," Technological Forecasting and Social Change, Elsevier, vol. 209(C).
  3. Liu, Shengmin & Mei, Yu, 2026. "How does artificial intelligence adoption shape employee performance? A novel exploration of mimetic artificial intelligence performance through a hybrid approach based on PLS-SEM and ANN," Technological Forecasting and Social Change, Elsevier, vol. 222(C).
  4. Kumar, Aman & Shankar, Amit & Behl, Abhishek & Pereira, Vijay & Kapoor, Payal & Papa, Armando, 2025. "Implementing enterprise metaverse as a means of enhancing growth hacking performance: Will adopting the metaverse be a success in organizations?," Journal of Business Research, Elsevier, vol. 188(C).
  5. Jiang, Xinyu & Wang, Junbin & Deng, Nianqi, 2025. "Creating existential authenticity experience by combining technology capability with gamification in the metaverse: An affordance perspective," Technology in Society, Elsevier, vol. 83(C).
  6. Mkedder, Nadjim & Das, Manish, 2024. "Metaverse integration challenges: An in-depth ISM and MICMAC analysis," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
  7. Noor Irliana Mohd Rahim & Noorminshah A. Iahad & Ahmad Fadhil Yusof & Mohammed A. Al-Sharafi, 2022. "AI-Based Chatbots Adoption Model for Higher-Education Institutions: A Hybrid PLS-SEM-Neural Network Modelling Approach," Sustainability, MDPI, vol. 14(19), pages 1-22, October.
  8. Alcántara-Pilar, Juan Miguel & Rodriguez-López, María Eugenia & Kalinić, Zoran & Liébana-Cabanillas, Francisco, 2024. "From likes to loyalty: Exploring the impact of influencer credibility on purchase intentions in TikTok," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
  9. Hyeon Jo, 2023. "Tourism in the digital frontier: a study on user continuance intention in the metaverse," Information Technology & Tourism, Springer, vol. 25(3), pages 307-330, September.
  10. Ardvin Kester S. Ong & Josephine D. German & Anak Agung Ngurah Perwira Redi & Lara Nicole Z. Cordova & Franscine Althea B. Longanilla & Neallo L. Caprecho & Rocksel Andry V. Javier, 2023. "Antecedents of Behavioral Intentions for Purchasing Hybrid Cars Using Sustainability Theory of Planned Behavior Integrated with UTAUT2," Sustainability, MDPI, vol. 15(9), pages 1-24, May.
  11. Siyal, Abdul Waheed & Chen, Hongzhuan & Jamal Shah, Syed & Shahzad, Fakhar & Bano, Shaher, 2024. "Customization at a glance: Investigating consumer experiences in mobile commerce applications," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
  12. Anand, Sruthy & Enayati, Mojtaba & Raj, Dhanesh & Montresor, Alberto & Ramesh, Maneesha Vinodini, 2024. "Internet over the ocean: A smart IoT-enabled digital ecosystem for empowering coastal fisher communities," Technology in Society, Elsevier, vol. 79(C).
  13. Kumar, Aman & Shankar, Amit & Nayal, Preeti, 2024. "Metaverse is not my cup of tea! An investigation into how personality traits shape metaverse usage intentions," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
  14. Zhou, Qiqi & Wang, Bei & Mayer, Igor, 2024. "Understanding the social construction of the metaverse with Q methodology," Technological Forecasting and Social Change, Elsevier, vol. 208(C).
  15. Marrone, Teresa & Cantone, Giuseppe Fabio & Caputo, Francesco & Cantone, Luigi & Aria, Massimo, 2025. "Unpacking dimensions of brand humanization in the Metaverse Era," Technology in Society, Elsevier, vol. 83(C).
  16. Jin, Seunga Venus & Ryu, Ehri, 2025. "Unraveling the dynamics of digital equality and trust in AI-empowered metaverses and AI-VR-convergence," Technological Forecasting and Social Change, Elsevier, vol. 210(C).
  17. Rajat Kumar Behera & Pradip Kumar Bala & Nripendra P. Rana, 2024. "Reaching new heights: investigating adoption factors shaping the moon landing of metaverse tourism," Information Technology & Tourism, Springer, vol. 26(2), pages 219-253, June.
  18. Hajdas, Monika & Radomska, Joanna & Szpulak, Aleksandra & Kawa, Arkadiusz, 2025. "The trade-offs of metaverse value creation. Real-Time-Delphi-based scenario analysis by 2040," Technology in Society, Elsevier, vol. 83(C).
  19. Park, Gain & Park, YounJung & Lee, Seyoung, 2024. "Compliance-gaining in metaverse: A moderated parallel mediation model testing the interaction between legitimization of paltry favors technique and victim identification," Technological Forecasting and Social Change, Elsevier, vol. 203(C).
  20. Jabeen, Manahil & Jafar, Rana Muhammad Sohail & Li, Zhenghui, 2026. "Leveraging metaverse technologies for a sustainable future: The role of knowledge management practices and technology readiness," Technology in Society, Elsevier, vol. 84(C).
  21. Pillai, Rajasshrie & Sivathanu, Brijesh & Rana, Nripendra P., 2025. "Unveiling virtual interactive marketplaces: Shopping motivations in the Metaverse through the lens of uses and gratifications theory," Journal of Business Research, Elsevier, vol. 190(C).
  22. Arpaci, Ibrahim, 2023. "Predictors of financial sustainability for cryptocurrencies: An empirical study using a hybrid SEM-ANN approach," Technological Forecasting and Social Change, Elsevier, vol. 196(C).
  23. Papadopoulos, Thanos & Pattanayak, Sirsha & Ramkumar, M., 2025. "Exploring the impact of metaverse adoption on sustainability outcomes in retail organizations: A dynamic capabilities view perspective," Technological Forecasting and Social Change, Elsevier, vol. 217(C).
  24. Shah, Sayed Kifayat & Yuan, Jingbo & Tajeddini, Kayhan & Gamage, Thilini Chathurika & Liu, Mingxia, 2025. "Exploring the nexus of institutional factors and regulatory focus in driving platform-based servitization and circular economy adoption," Technology in Society, Elsevier, vol. 81(C).
  25. Iandolo, Francesca & La Sala, Antonio & Maielli, Giuliano & Vito, Pietro, 2026. "The (Un)sustainability of the Metaverse: A topic modeling analysis of social, economic, and environmental impacts," Technology in Society, Elsevier, vol. 84(C).
  26. Suhail, Faisal & Adel, Mouhand & Al-Emran, Mostafa & AlQudah, Adi Ahmad, 2024. "Are students ready for robots in higher education? Examining the adoption of robots by integrating UTAUT2 and TTF using a hybrid SEM-ANN approach," Technology in Society, Elsevier, vol. 77(C).
  27. Pathak, Kanishka & Albishri, Norah & Prakash, Gyan & He, Bei & Arrigo, Elisa & Nespoli, Pantaleone, 2025. "Positing metaverse as a superior technological tool for societal transformation by building sustainable value portfolio," Technology in Society, Elsevier, vol. 83(C).
  28. Mohammad (Behdad) Jamshidi & Arash Dehghaniyan Serej & Alireza Jamshidi & Omid Moztarzadeh, 2023. "The Meta-Metaverse: Ideation and Future Directions," Future Internet, MDPI, vol. 15(8), pages 1-31, July.
  29. Rabab Ali Abumalloh & Mehrbakhsh Nilashi & Keng Boon Ooi & Garry Wei-Han & Tat-Huei Cham & Yogesh K. Dwivedi & Laurie Hughes, 2024. "The adoption of metaverse in the retail industry and its impact on sustainable competitive advantage: moderating impact of sustainability commitment," Annals of Operations Research, Springer, vol. 342(1), pages 5-46, November.
  30. Fan, Xiaojun & Li, Huiyao & Jiang, Xinyu, 2026. "How to retain users in the metaverse: Exert technological affordances through psychological ownership mechanism," Technology in Society, Elsevier, vol. 84(C).
  31. Park, Eunil, 2024. "Examining metaverse game platform adoption: Insights from innovation, behavior, and coolness," Technology in Society, Elsevier, vol. 77(C).
  32. Dalvi-Esfahani, Mohammad & Barati-Ahmadabadi, Hajar & Ramayah, T. & Turner, Jason J. & A. Iahad, Noorminshah & Azar, Nasrin, 2025. "Stimulus-organism-response framework of decision-makers intention to adopt generative AI to replace entry-level jobs: The moderating impact of personality traits," Technological Forecasting and Social Change, Elsevier, vol. 219(C).
  33. Kumar, Aman & Shankar, Amit & Agarwal, Reeti & Agarwal, Vaishali & Alzeiby, Ebtesam Abdullah, 2024. "With enterprise metaverse comes great possibilities! Understanding metaverse usage intention from an employee perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
  34. Zhang, Wenyao & Zhang, Wei & Daim, Tugrul U, 2023. "The voluntary green behavior in green technology innovation: The dual effects of green human resource management system and leader green traits," Journal of Business Research, Elsevier, vol. 165(C).
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