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The impact of digital transformation and digital marketing on the brand promotion, positioning and electronic business in Montenegro

Citations

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Cited by:

  1. Shanshan Wu & Zixuan Wang & Chiwei Su & Weike Zhang, 2023. "Digital Media and Green Development Path in Asia: Does Digital Financial Inclusion Matter?," Sustainability, MDPI, vol. 15(14), pages 1-14, July.
  2. Yushen Du & Hongli Bao & Fan Zhang, 2025. "RETRACTED ARTICLE: Strategizing Enterprise Dominance in Standards Associations: The Power of Relational Capital and Market Dynamics," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 16(1), pages 501-532, March.
  3. Nguyen, Phan Dinh & Tran, Lobel Trong Thuy & Baker, John, 2021. "Driving university brand value through social media," Technology in Society, Elsevier, vol. 65(C).
  4. Mehmood, Khalid & Kautish, Pradeep & Basahel, Sarah & Fiano, Fabio & Papa, Armando, 2026. "Unseen seeds, green minds in the digital era: How SMEs foster innovation through green intellectual capital, AI, and resource commitment," Technology in Society, Elsevier, vol. 84(C).
  5. Chi, Nguyen Thi Khanh, 2021. "Innovation capability: The impact of e-CRM and COVID-19 risk perception," Technology in Society, Elsevier, vol. 67(C).
  6. Lu, Jintao & Jia, Xiaorong & Lev, Benjamin & Zhang, Chong & Gao, Yangyang & Zhao, Min & He, Yifan, 2021. "How to understand “salable fake goods” and “unsalable quality goods”? An insight from the view of quality responsibility and consumers’ brand loyalty," Technology in Society, Elsevier, vol. 67(C).
  7. Lu, Shuo & Liu, Jiachuan & Wang, Xi & Zhang, Wenzhong, 2026. "Absorptive capacity and the low-carbon impact of external digital and green technologies," Technology in Society, Elsevier, vol. 84(C).
  8. De Cicco, Roberta & Iacobucci, Serena & Cannito, Loreta & Onesti, Gianni & Ceccato, Irene & Palumbo, Riccardo, 2024. "Virtual vs. human influencer: Effects on users’ perceptions and brand outcomes," Technology in Society, Elsevier, vol. 77(C).
  9. Scuotto, Veronica & Tzanidis, Theofilos & Usai, Antonio & Quaglia, Roberto, 2023. "The digital humanism era triggered by individual creativity," Journal of Business Research, Elsevier, vol. 158(C).
  10. TALPEANU, Andra Elena & EDU, Tudor, 2025. "Marketing positioning for medical optics – Dayane GT Impex S.R.L.: Part IV, Analytical presentation of the research approach," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 15(3), pages 08-15, August.
  11. Haomiao Zhai & Fan Yang & Fuxia Gao & Stavros Sindakis & Gazal Showkat, 2024. "RETRACTED ARTICLE: Digital Transformation and Over-Investment: Exploring the Role of Rational Decision-Making and Resource Surplus in the Knowledge Economy," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 15(3), pages 14103-14134, September.
  12. Daniela Roxana Vuță & Eliza Nichifor & Ioana Bianca Chițu & Gabriel Brătucu, 2022. "Digital Transformation—Top Priority in Difficult Times: The Case Study of Romanian Micro-Enterprises and SMEs," Sustainability, MDPI, vol. 14(17), pages 1-14, August.
  13. Singh, Shiwangi & Sharma, Meenakshi & Dhir, Sanjay, 2021. "Modeling the effects of digital transformation in Indian manufacturing industry," Technology in Society, Elsevier, vol. 67(C).
  14. Wu, Chong & Li, Ruxuan & Barnes, David & Shao, Yifan, 2025. "Service supplier portfolio optimization approach for multi-channel digital marketing considering promotional capacity forecasts and channel synergies," International Journal of Production Economics, Elsevier, vol. 284(C).
  15. Marchesani, Filippo & Ceci, Giuseppe, 2026. "Taming the white elephant: How smart cities leverage mega events for advancing digital technologies," Technology in Society, Elsevier, vol. 84(C).
  16. Akawut Jansom & Siwarit Pongsakornrungsilp, 2021. "How Instagram Influencers Affect the Value Perception of Thai Millennial Followers and Purchasing Intention of Luxury Fashion for Sustainable Marketing," Sustainability, MDPI, vol. 13(15), pages 1-19, July.
  17. Mohammed Alojail & Surbhi Bhatia Khan, 2023. "Impact of Digital Transformation toward Sustainable Development," Sustainability, MDPI, vol. 15(20), pages 1-20, October.
  18. Pizzi, Simone & Venturelli, Andrea & Variale, Michele & Macario, Giuseppe Pio, 2021. "Assessing the impacts of digital transformation on internal auditing: A bibliometric analysis," Technology in Society, Elsevier, vol. 67(C).
  19. Thowayeb H. Hassan & Amany E. Salem & Mahmoud I. Saleh, 2022. "Digital-Free Tourism Holiday as a New Approach for Tourism Well-Being: Tourists’ Attributional Approach," IJERPH, MDPI, vol. 19(10), pages 1-14, May.
  20. V. G. P. Lakshika & B. T. K. Chathuranga & P. G. S. A. Jayarathne, 2025. "The evolving role of AI and ML in digital promotion: a systematic review and research agenda," Journal of Marketing Analytics, Palgrave Macmillan, vol. 13(2), pages 288-307, June.
  21. Jiang, Zihao & Shi, Jiarong & Liu, Zhiying, 2025. "Digital transformation, knowledge management, and ambidextrous innovation in the high-speed train industry in China: The role of TMT’s digital knowledge," Journal of Business Research, Elsevier, vol. 200(C).
  22. Yang, Xue, 2021. "Determinants of consumers’ continuance intention to use social recommender systems: A self-regulation perspective," Technology in Society, Elsevier, vol. 64(C).
  23. Alnoor, Alhamzah & Abbas, Sammar & Khaw, Khai Wah & Muhsen, Yousif Raad & Chew, XinYing, 2024. "Unveiling the optimal configuration of impulsive buying behavior using fuzzy set qualitative comparative analysis and multi-criteria decision approach," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
  24. Qalati, Sikander Ali & Yuan, Li Wen & Khan, Muhammad Aamir Shafique & Anwar, Farooq, 2021. "A mediated model on the adoption of social media and SMEs’ performance in developing countries," Technology in Society, Elsevier, vol. 64(C).
  25. Jia, Xingping, 2025. "Digital marketing and brand competitiveness: The mediating role of marketing capability and operational capability," Journal of Retailing and Consumer Services, Elsevier, vol. 87(C).
  26. Marco Cioppi & Ilaria Curina & Barbara Francioni & Elisabetta Savelli, 2023. "Digital transformation and marketing: a systematic and thematic literature review," Italian Journal of Marketing, Springer, vol. 2023(2), pages 207-288, June.
  27. TALPEANU, Andra Elena & EDU, Tudor, 2025. "Marketing positioning for medical optics – Dayane GT Impex S.R.L.: Part IV, Analytical presentation of the research approach," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 15(2), pages 08-18, May.
  28. TALPEANU, Andra Elena & EDU, Tudor, 2024. "Marketing positioning for medical optics – S.C. Dayane GT Impex S.R.L.: Part II, Marketing positioning. Theoretical-methodological aspects," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 14(4), pages 09-13, December.
  29. TALPEANU, Andra Elena & EDU, Tudor, 2025. "Marketing positioning for medical optics – Dayane GT Impex S.R.L.: Part VI, Conclusions and proposals," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 15(4), pages 36-40, December.
  30. Samir Mirdasse, 2024. "Digital Marketing in a Context of Digital Transformation: A Conceptual Model Integrating Digital Entrepreneurship to Revolutionize Digital Practices," Post-Print hal-04853859, HAL.
  31. Marjan Kamyabi & Hale Özgit & Japheth Nuhu Ahmed, 2025. "Sustaining Digital Marketing Strategies to Enhance Customer Engagement and Brand Promotion: Position as a Moderator," Sustainability, MDPI, vol. 17(7), pages 1-17, April.
  32. Kalemaj Eleni, 2025. "Influencing E-commerce Performance in European Transition Economies: An Urgent Call for Digital Marketing," Business Systems Research, Sciendo, vol. 16(1), pages 255-284.
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