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Using Visual Design to Improve Customer Perceptions of Online Assortments

Citations

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Cited by:

  1. Ma, Jianan & Li, Fangxuan (Sam), 2023. "Does ‘chicken soup for the soul’ on the product packaging work? The mediating role of perceived warmth and self-brand connection," Journal of Retailing and Consumer Services, Elsevier, vol. 70(C).
  2. Kautish, Pradeep & Paul, Justin & Sharma, Rajesh, 2021. "The effect of assortment and fulfillment on shopping assistance and efficiency: An e-tail servicescape perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
  3. Grewal, Dhruv & Roggeveen, Anne L. & Nordfält, Jens, 2017. "The Future of Retailing," Journal of Retailing, Elsevier, vol. 93(1), pages 1-6.
  4. Sheng, Xiaojing & Felix, Reto & Saravade, Swapnil & Siguaw, Judy A. & Ketron, Seth C. & Krejtz, Krzysztof & Duchowski, Andrew T., 2020. "Sight unseen: The role of online security indicators in visual attention to online privacy information," Journal of Business Research, Elsevier, vol. 111(C), pages 218-240.
  5. Chakraborty, Debarun & Siddiqui, Mujahid & Siddiqui, Aaliyah & Paul, Justin & Dash, Ganesh & Mas, Francesca Dal, 2023. "Watching is valuable: Consumer views – Content consumption on OTT platforms," Journal of Retailing and Consumer Services, Elsevier, vol. 70(C).
  6. Yashar Bashirzadeh & Robert Mai & Corinne Faure, 2022. "How rich is too rich? Visual design elements in digital marketing communications," Grenoble Ecole de Management (Post-Print) hal-03603041, HAL.
  7. Kevin L. Sample & Henrik Hagtvedt & S. Adam Brasel, 2020. "Components of visual perception in marketing contexts: a conceptual framework and review," Journal of the Academy of Marketing Science, Springer, vol. 48(3), pages 405-421, May.
  8. Jiang, Hongyan & Wang, Yaping & Liu, Yeyi, 2025. "A well-visualized effect: How nutritional content–equivalent labels influence healthfulness perceptions," Journal of Business Research, Elsevier, vol. 188(C).
  9. Tong, Xinjia & Chen, Yuangao & Zhou, Shasha & Yang, Shuiqing, 2022. "How background visual complexity influences purchase intention in live streaming: The mediating role of emotion and the moderating role of gender," Journal of Retailing and Consumer Services, Elsevier, vol. 67(C).
  10. Jella Pfeiffer & Thies Pfeiffer & Martin Meißner & Elisa Weiß, 2020. "Eye-Tracking-Based Classification of Information Search Behavior Using Machine Learning: Evidence from Experiments in Physical Shops and Virtual Reality Shopping Environments," Information Systems Research, INFORMS, vol. 31(3), pages 675-691, September.
  11. Radon, Anita & Brannon, Daniel C. & Reardon, James, 2021. "Ketchup with your fries? Utilizing complementary product displays to transfer attention to a focal product," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).
  12. Nordfält, Jens & Ahlbom, Carl-Philip, 2024. "Utilising eye-tracking data in retailing field research: A practical guide," Journal of Retailing, Elsevier, vol. 100(1), pages 148-160.
  13. Silvia Cachero-Martínez & Rodolfo Vázquez-Casielles, 2018. "Developing the Marketing Experience to Increase Shopping Time: The Moderating Effect of Visit Frequency," Administrative Sciences, MDPI, vol. 8(4), pages 1-21, November.
  14. Maier, Erik & Dost, Florian, 2018. "Fluent contextual image backgrounds enhance mental imagery and evaluations of experience products," Journal of Retailing and Consumer Services, Elsevier, vol. 45(C), pages 207-220.
  15. Vakeel, Khadija Ali & Fudurić, Morana & Malthouse, Edward C., 2021. "Extending variety seeking to multi-sided platforms: Impact of new retailer listing," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
  16. Ouidade Sabri & Van Doan Hai & Faten Malek & Hager Bachouche, 2019. "When Is Transparent Packaging Beneficial?," Working Papers 2019-006, Department of Research, Ipag Business School.
  17. Almaguer, Jacob & Felix, Reto & Harmeling, Colleen M., 2025. "Emoji marketing: Toward a theory of brand paralinguistics," International Journal of Research in Marketing, Elsevier, vol. 42(1), pages 95-112.
  18. Siti Haslina Md Harizan & Muhammad Hafizuddin Abdul Shukor, 2021. "Factors Influencing the Intention to Buy Fashionable Apparel via Online Platforms: An Empirical Evidence from Malaysia," International Journal of Asian Social Science, Asian Economic and Social Society, vol. 11(2), pages 98-113, February.
  19. Kim, Joonkyung & Zhao, Min & Soman, Dilip, 2023. "Converging vs diverging: The effect of visual representation of goal structure on financial decisions," International Journal of Research in Marketing, Elsevier, vol. 40(2), pages 362-377.
  20. Mejía, Victor D. & Aurier, Philippe & Huaman-Ramirez, Richard, 2021. "Disentangling the respective impacts of assortment size and alignability on perceived assortment variety," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
  21. Berg, Hanna & Lindström, Annika, 2021. "Online product size perceptions: Examining liquid volume size perceptions based on online product pictures," Journal of Business Research, Elsevier, vol. 122(C), pages 192-203.
  22. Dastane, Omkar & Goi, Chai Lee & Rabbanee, Fazlul, 2020. "A synthesis of constructs for modelling consumers’ perception of value from mobile-commerce (M-VAL)," Journal of Retailing and Consumer Services, Elsevier, vol. 55(C).
  23. Mihai ANDRONIE & Mariana IATAGAN, 2017. "New methods to analyze online consumer behaviour," International Conference on Economic Sciences and Business Administration, Spiru Haret University, vol. 4(1), pages 34-41, October.
  24. Cachero-Martínez, Silvia & Vázquez-Casielles, Rodolfo, 2021. "Building consumer loyalty through e-shopping experiences: The mediating role of emotions," Journal of Retailing and Consumer Services, Elsevier, vol. 60(C).
  25. Bijmolt, Tammo H.A. & Broekhuis, Manda & de Leeuw, Sander & Hirche, Christian & Rooderkerk, Robert P. & Sousa, Rui & Zhu, Stuart X., 2021. "Challenges at the marketing–operations interface in omni-channel retail environments," Journal of Business Research, Elsevier, vol. 122(C), pages 864-874.
  26. Verma, Pranay & Sharma, Anil Kumar, 2018. "Assortment satisfaction: The tale of online footwear sales," Technology in Society, Elsevier, vol. 54(C), pages 57-65.
  27. Ruth N. Bolton & Anders Gustafsson & Crina O. Tarasi & Lars Witell, 2022. "Designing satisfying service encounters: website versus store touchpoints," Journal of the Academy of Marketing Science, Springer, vol. 50(1), pages 85-107, January.
  28. Sadowski, Sebastian & Fennis, Bob M. & van Ittersum, Koert, 2025. "All the cues we cannot see: How reward-driven distractors render consumers insensitive to assortment complexity," Journal of Business Research, Elsevier, vol. 190(C).
  29. Roose, Gudrun & Vermeir, Iris, 2023. "Putting spatial product presentation cues on the map: Review and research directions," Journal of Business Research, Elsevier, vol. 155(PA).
  30. Badrinarayanan, Vishag & Becerra, Enrique P., 2019. "Antecedents and consequences of shoppers' attitude toward branded store-within-stores: An exploratory framework," Journal of Business Research, Elsevier, vol. 105(C), pages 189-200.
  31. Logkizidou, Maria & Bottomley, Paul & Angell, Rob & Evanschitzky, Heiner, 2019. "Why Museological Merchandise Displays Enhance Luxury Product Evaluations: An Extended Art Infusion Effect," Journal of Retailing, Elsevier, vol. 95(1), pages 67-82.
  32. Lee, Ha Kyung & Choo, Ho Jung, 2019. "Birds of a feather flocked together look abundant: The visual gestalt effect of an assortment presentation," Journal of Business Research, Elsevier, vol. 104(C), pages 170-182.
  33. Bashirzadeh, Yashar & Mai, Robert & Faure, Corinne, 2022. "How rich is too rich? Visual design elements in digital marketing communications," International Journal of Research in Marketing, Elsevier, vol. 39(1), pages 58-76.
  34. Hüttl-Maack, Verena & Munz, Rafael, 2025. "Lost in translation? How multilingual packaging influences product evaluations by impeding consumers’ processing fluency," Journal of Retailing, Elsevier, vol. 101(1), pages 68-85.
  35. Meißner, Martin & Oppewal, Harmen & Huber, Joel, 2020. "Surprising adaptivity to set size changes in multi-attribute repeated choice tasks," Journal of Business Research, Elsevier, vol. 111(C), pages 163-175.
  36. Byun, Kyung-Ah (Kay) & Jones, Robert Paul & Wooldridge, Barbara Ross, 2018. "It is not always about brand: Design-driven consumers and their self-expression," Journal of Retailing and Consumer Services, Elsevier, vol. 43(C), pages 296-303.
  37. Ketron, Seth & Naletelich, Kelly & Migliorati, Stefano, 2021. "Representational versus abstract imagery: Effects on purchase intentions between vice and virtue foods," Journal of Business Research, Elsevier, vol. 125(C), pages 52-62.
  38. Ma, Xiangyang & Ren, Jiawen & Khor, Xianghui & Wang, Ruina & Li, Tieshan & Lang, Xiaoping, 2025. "Influencing mechanisms of live streamer's language strategies on product sales," Journal of Retailing and Consumer Services, Elsevier, vol. 85(C).
  39. Lambillotte, Laetitia & Magrofuoco, Nathan & Poncin, Ingrid & Vanderdonckt, Jean, 2022. "Enhancing playful customer experience with personalization," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
  40. Ketron, Seth, 2018. "Perceived Product Sizes in Visually Complex Environments," Journal of Retailing, Elsevier, vol. 94(2), pages 154-166.
  41. Herzenstein, Michal & Dholakia, Utpal M. & Sonenshein, Scott, 2020. "How the number of options affects prosocial choice," International Journal of Research in Marketing, Elsevier, vol. 37(2), pages 356-370.
  42. Maier, Erik, 2019. "Serial product evaluations online: A three-factor model of leadership, fluency and tedium during product search," International Journal of Research in Marketing, Elsevier, vol. 36(4), pages 558-579.
  43. Rahman, Syed Mahmudur & Carlson, Jamie & Gudergan, Siegfried P. & Wetzels, Martin & Grewal, Dhruv, 2022. "Perceived Omnichannel Customer Experience (OCX): Concept, measurement, and impact," Journal of Retailing, Elsevier, vol. 98(4), pages 611-632.
  44. Victor D. Mejía, 2025. "Assortment management strategies that people see: Insights from a meta-analysis of experimental research on perceived assortment variety," Journal of the Academy of Marketing Science, Springer, vol. 53(4), pages 1230-1259, July.
  45. Massara, Francesco & Scarpi, Daniele & Melara, Robert D. & Porcheddu, Daniele, 2018. "Affect transfer from national brands to store brands in multi-brand stores," Journal of Retailing and Consumer Services, Elsevier, vol. 45(C), pages 103-110.
  46. Rosengren, Sara & Campbell, Colin & Rapp Farrell, Justine, 2024. "Tricks of the trade: Understanding and utilizing influencer tactics to improve retailer performance," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
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