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Do Digital Displays Enhance Sales? Role of Retail Format and Message Content

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Cited by:

  1. Brengman, Malaika & De Gauquier, Laurens & Willems, Kim & Vanderborght, Bram, 2021. "From stopping to shopping: An observational study comparing a humanoid service robot with a tablet service kiosk to attract and convert shoppers," Journal of Business Research, Elsevier, vol. 134(C), pages 263-274.
  2. Veronica Digiorgio, 2016. "Impact of promotional tools on reservation channels management: a descriptive model of Italian accommodation facilities," Information Technology & Tourism, Springer, vol. 16(4), pages 347-373, December.
  3. Roggeveen, Anne L. & Grewal, Dhruv & Schweiger, Elisa B., 2020. "The DAST Framework for Retail Atmospherics: The Impact of In- and Out-of-Store Retail Journey Touchpoints on the Customer Experience," Journal of Retailing, Elsevier, vol. 96(1), pages 128-137.
  4. Grewal, Dhruv & Roggeveen, Anne L. & Nordfält, Jens, 2017. "The Future of Retailing," Journal of Retailing, Elsevier, vol. 93(1), pages 1-6.
  5. Muhammad Fazal Ijaz & Wu Tao & Jongtae Rhee & Yong-Shin Kang & Ganjar Alfian, 2016. "Efficient Digital Signage-Based Online Store Layout: An Experimental Study," Sustainability, MDPI, vol. 8(6), pages 1-20, May.
  6. Bonfrer, André & Chintagunta, Pradeep & Dhar, Sanjay, 2022. "Retail store formats, competition and shopper behavior: A Systematic review," Journal of Retailing, Elsevier, vol. 98(1), pages 71-91.
  7. Grewal, Dhruv & Roggeveen, Anne L. & Benoit, Sabine & Lucila Osorio Andrade, María & Wetzels, Ruud & Wetzels, Martin, 2025. "A new era of technology-infused retailing," Journal of Business Research, Elsevier, vol. 188(C).
  8. Poncin, Ingrid & Garnier, Marion & Ben Mimoun, Mohammed Slim & Leclercq, Thomas, 2017. "Smart technologies and shopping experience: Are gamification interfaces effective? The case of the Smartstore," Technological Forecasting and Social Change, Elsevier, vol. 124(C), pages 320-331.
  9. Grewal, Dhruv & Roggeveen, Anne L. & Sisodia, Rajendra & Nordfält, Jens, 2017. "Enhancing Customer Engagement Through Consciousness," Journal of Retailing, Elsevier, vol. 93(1), pages 55-64.
  10. Schweiger, Elisa B. & Ahlbom, Carl-Philip & Nordfält, Jens & Roggeveen, Anne L. & Grewal, Dhruv, 2023. "In-store endcap projections and their effect on sales," Journal of Retailing, Elsevier, vol. 99(1), pages 5-16.
  11. Nordfält, Jens & Ahlbom, Carl-Philip, 2024. "Utilising eye-tracking data in retailing field research: A practical guide," Journal of Retailing, Elsevier, vol. 100(1), pages 148-160.
  12. van de Sanden, Stephanie & Willems, Kim & Brengman, Malaika, 2020. "How do consumers process digital display ads in-store? The effect of location, content, and goal relevance," Journal of Retailing and Consumer Services, Elsevier, vol. 56(C).
  13. Xiaolan Xie & Xun Zhang & Jingying Fu & Dong Jiang & Chongchong Yu & Min Jin, 2018. "Location Recommendation of Digital Signage Based on Multi-Source Information Fusion," Sustainability, MDPI, vol. 10(7), pages 1-21, July.
  14. Mareike Sachse & Sebastian Oetzel & Daniel Klapper, 2023. "I'll Try That, Too - A Field Experiment in Retailing on the Effect of Variety During Display Promotions," Rationality and Competition Discussion Paper Series 404, CRC TRR 190 Rationality and Competition.
  15. Garaus, Marion & Wagner, Udo & Rainer, Ricarda C., 2021. "Emotional targeting using digital signage systems and facial recognition at the point-of-sale," Journal of Business Research, Elsevier, vol. 131(C), pages 747-762.
  16. Villanova, Daniel & Bodapati, Anand V. & Puccinelli, Nancy M. & Tsiros, Michael & Goodstein, Ronald C. & Kushwaha, Tarun & Suri, Rajneesh & Ho, Henry & Brandon, Renee & Hatfield, Cheryl, 2021. "Retailer Marketing Communications in the Digital Age: Getting the Right Message to the Right Shopper at the Right Time," Journal of Retailing, Elsevier, vol. 97(1), pages 116-132.
  17. Liu, Qin & Yuan, Fen & Wu, Fang & Yu, Siming, 2024. "Digital transformation and management earnings forecast," International Review of Economics & Finance, Elsevier, vol. 96(PA).
  18. Wang, Xiwen & Huang, Rui & Zhai, Haochun & Liao, Yichen, 2025. "Order or disorder? The impact of product display on consumer purchase intention," Journal of Business Research, Elsevier, vol. 192(C).
  19. Raza, Ali & Wasim, Manahil & Ishaq, Muhammad Ishtiaq, 2024. "Virtual reality-based product displays to inspire consumers’ purchase intentions: An experimental study," Journal of Business Research, Elsevier, vol. 175(C).
  20. Grewal, Dhruv & Herhausen, Dennis & Ludwig, Stephan & Villarroel Ordenes, Francisco, 2022. "The Future of Digital Communication Research: Considering Dynamics and Multimodality," Journal of Retailing, Elsevier, vol. 98(2), pages 224-240.
  21. Li, Yiming & Li, Gang & Tayi, Giri Kumar & Cheng, T.C.E., 2019. "Omni-channel retailing: Do offline retailers benefit from online reviews?," International Journal of Production Economics, Elsevier, vol. 218(C), pages 43-61.
  22. Garaus, Marion & Wagner, Udo & Manzinger, Sandra, 2017. "Happy grocery shopper: The creation of positive emotions through affective digital signage content," Technological Forecasting and Social Change, Elsevier, vol. 124(C), pages 295-305.
  23. Obeng, Efua, 2019. "Bullseye: An argument for effectively managing retail stakeholder relationships," Journal of Retailing and Consumer Services, Elsevier, vol. 49(C), pages 327-335.
  24. Gopalkrishnan R. Iyer & Markus Blut & Sarah Hong Xiao & Dhruv Grewal, 2020. "Impulse buying: a meta-analytic review," Journal of the Academy of Marketing Science, Springer, vol. 48(3), pages 384-404, May.
  25. Nanni, Anastasia & Ordanini, Andrea, 2024. "Digital signage for promoting price discounts: First insights into customer spending on distant and nearby discounted products," Journal of Retailing, Elsevier, vol. 100(2), pages 186-198.
  26. Hess, Nicole J. & Kelley, Corinne M. & Scott, Maura L. & Mende, Martin & Schumann, Jan H., 2020. "Getting Personal in Public!? How Consumers Respond to Public Personalized Advertising in Retail Stores," Journal of Retailing, Elsevier, vol. 96(3), pages 344-361.
  27. Namin, Aidin & Dehdashti, Yashar, 2019. "A “hidden†side of consumer grocery shopping choice," Journal of Retailing and Consumer Services, Elsevier, vol. 48(C), pages 16-27.
  28. Gabriele Pizzi & Gian Luca Marzocchi, 2020. "Consumer-defined assortments: application of card-sorting to category management," Italian Journal of Marketing, Springer, vol. 2020(1), pages 67-84, March.
  29. Röding, Tobias & Steinmann, Sascha & Wagner, Gerhard & Schramm-Klein, Hanna, 2023. "A classification of information-oriented PoS technology from customer perception," Journal of Retailing and Consumer Services, Elsevier, vol. 70(C).
  30. Herhausen, Dennis & Henkel, Sven, 2018. "Smart Inspiration at the Point of Sale - Connecting In-Store Ad-Impressions with Purchase Data," Marketing Review St.Gallen, Universität St.Gallen, Institut für Marketing und Customer Insight, vol. 35(6), pages 26-33.
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