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Relational Resources in Interorganizational Exchange: The Effects of Trade Equity and Brand Equity

Citations

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Cited by:

  1. Dant, Rajiv P. & Brown, James R., 2008. "Bridging the B2C and B2B Research Divide: The Domain of Retailing Literature," Journal of Retailing, Elsevier, vol. 84(4), pages 371-397.
  2. Grewal, Dhruv & Levy, Michael & Kumar, V., 2009. "Customer Experience Management in Retailing: An Organizing Framework," Journal of Retailing, Elsevier, vol. 85(1), pages 1-14.
  3. McAlister, Leigh & George, Edward I. & Chien, Yung-Hsin, 2009. "A Basket-mix Model to Identify Cherry-picked Brands," Journal of Retailing, Elsevier, vol. 85(4), pages 425-436.
  4. Rian Beise-Zee, 2022. "Brand equity retention after rebranding: a resource-based perspective," Journal of Brand Management, Palgrave Macmillan, vol. 29(2), pages 208-224, March.
  5. Londoño, Juan Carlos & Elms, Jonathan & Davies, Keri, 2016. "Conceptualising and measuring consumer-based brand–retailer–channel equity," Journal of Retailing and Consumer Services, Elsevier, vol. 29(C), pages 70-81.
  6. Ren, Xiangming & Fu, Xiaorong & Luan, Rui & Bai, Lifei, 2025. "The impact of relationship strategy on customer engagement in paid membership programs," Journal of Retailing and Consumer Services, Elsevier, vol. 87(C).
  7. Kim, Stephen K. & Hibbard, Jonathan D. & Swain, Scott D., 2011. "Commitment in Marketing Channels: Mitigator or Aggravator of the Effects of Destructive Acts?," Journal of Retailing, Elsevier, vol. 87(4), pages 521-539.
  8. Glynn, Mark S., 2012. "Primer in B2B brand-building strategies with a reader practicum," Journal of Business Research, Elsevier, vol. 65(5), pages 666-675.
  9. Seyedghorban, Zahra & Matanda, Margaret Jekanyika & LaPlaca, Peter, 2016. "Advancing theory and knowledge in the business-to-business branding literature," Journal of Business Research, Elsevier, vol. 69(8), pages 2664-2677.
  10. Nyadzayo, Munyaradzi W. & Matanda, Margaret J. & Ewing, Michael T., 2015. "The impact of franchisor support, brand commitment, brand citizenship behavior, and franchisee experience on franchisee-perceived brand image," Journal of Business Research, Elsevier, vol. 68(9), pages 1886-1894.
  11. Ravi K. Jillapalli & Regina Jillapalli, 2014. "Do professors have customer-based brand equity?," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 24(1), pages 22-40, June.
  12. Seevers, Matthew T. & Skinner, Steven J. & Dahlstrom, Robert, 2010. "Performance Implications of a Retail Purchasing Network: The Role of Social Capital," Journal of Retailing, Elsevier, vol. 86(4), pages 310-321.
  13. Yingmiao Qian & Mengjun Wang & Yang Zou & Ruoyu Jin & Ruijia Yuan & Qinge Wang, 2019. "Understanding the Double-Level Influence of Guanxi on Construction Innovation in China: The Mediating Role of Interpersonal Knowledge Sharing and the Cross-Level Moderating Role of Inter-Organizationa," Sustainability, MDPI, vol. 11(6), pages 1-19, March.
  14. Spralls, Samuel A. & Hunt, Shelby D. & Wilcox, James B., 2011. "Extranet Use and Building Relationship Capital in Interfirm Distribution Networks: The Role of Extranet Capability," Journal of Retailing, Elsevier, vol. 87(1), pages 59-74.
  15. Kayed, Mohammad & Kacker, Manish & Wu, Ruhai & Sadeh, Farhad, 2025. "The impact of brand equity on vertical integration in franchise systems," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 101(2), pages 197-216.
  16. William E. Gillis & James G. Combs & David J. Ketchen Jr., 2014. "Using Resource–Based Theory to Help Explain Plural Form Franchising," Entrepreneurship Theory and Practice, , vol. 38(3), pages 449-472, May.
  17. Carl Benedikt Frey & Atif Ansar & Sacha Wunsch-Vincent, 2014. "Defining and measuring the 'Market for Brands': Are emerging economies catching up?," WIPO Economic Research Working Papers 21, World Intellectual Property Organization - Economics and Statistics Division.
  18. Tolentino-Zondervan, Frazen & Berentsen, Paul & Bush, Simon & Idemne, Joseph & Babaran, Ricardo & Lansink, Alfons Oude, 2016. "Comparison of Private Incentive Mechanisms for Improving Sustainability of Filipino Tuna Fisheries," World Development, Elsevier, vol. 83(C), pages 264-279.
  19. Badrinarayanan, Vishag & Suh, Taewon & Kim, Kyung-Min, 2016. "Brand resonance in franchising relationships: A franchisee-based perspective," Journal of Business Research, Elsevier, vol. 69(10), pages 3943-3950.
  20. Anand, Divya & Crecelius, Andrew T. & Lawrence, Justin M. & Scheer, Lisa K., 2025. "A potential win-win-win strategy when pruning the direct channel: Motivating retailers to migrate to a designated intermediary," Journal of Retailing, Elsevier, vol. 101(1), pages 25-39.
  21. Meenakshi Gupta & Jaya Bhasin, 2014. "The Relationship between Intellectual Capital and Brand Equity," Management and Labour Studies, XLRI Jamshedpur, School of Business Management & Human Resources, vol. 39(3), pages 329-339, August.
  22. Mohammad Kayed & Manish Kacker & Ruhai Wu & Farhad Sadeh, 2025. "The impact of brand equity on vertical integration in franchise systems," Papers 2508.06824, arXiv.org.
  23. S, Sreejesh, 2024. "Integrated banking channel service quality (IBCSQ): Role of IBCSQ for building consumers' relationship quality and brand equity," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
  24. Kayed, Mohammad & Kacker, Manish & Wu, Ruhai & Sadeh, Farhad, 2025. "The impact of brand equity on vertical integration in franchise systems," Journal of Retailing, Elsevier, vol. 101(2), pages 197-216.
  25. Brown, James R. & Dant, Rajiv P., 2009. "The Theoretical Domains of Retailing Research: A Retrospective," Journal of Retailing, Elsevier, vol. 85(2), pages 113-128.
  26. Baldauf, Artur & Cravens, Karen S. & Diamantopoulos, Adamantios & Zeugner-Roth, Katharina Petra, 2009. "The Impact of Product-Country Image and Marketing Efforts on Retailer-Perceived Brand Equity: An Empirical Analysis," Journal of Retailing, Elsevier, vol. 85(4), pages 437-452.
  27. Hofer, Christian & Jin, Henry & Swanson, R. David & Waller, Matthew A. & Williams, Brent D., 2012. "The Impact of Key Retail Accounts on Supplier Performance: A Collaborative Perspective of Resource Dependency Theory," Journal of Retailing, Elsevier, vol. 88(3), pages 412-420.
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