Virtually human: anthropomorphism in virtual influencer marketing

Citations

Cited by:

1. Meng, Jinlin & Zhang, Jing, 2025. "Interplay of Imagery: Unveiling the impact of Co-branding anthropomorphized couple imagery on consumer engagement," Journal of Retailing and Consumer Services, Elsevier, vol. 86(C).
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3. Niu, Wanshu & Huang, Liqiang & Tan, Yahe, 2025. "Anthropomorphic design in AI Recommendation: Heterogeneous effects of big five personality traits," Journal of Retailing and Consumer Services, Elsevier, vol. 87(C).
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8. Xie, Yancong & Desouza, Kevin C., 2025. "Feeling grounded when watching live streaming shows of highly anthropomorphic interactive virtual influencers: An exploratory study on customer opinions," Journal of Business Research, Elsevier, vol. 199(C).
9. Li, Ji & Li, Yuanhui & Wang, Xuan, 2026. "The interaction effect of virtual streamer anthropomorphism and price expectation discrepancy on purchase intention: The mediating role of inferred intentions," Journal of Retailing and Consumer Services, Elsevier, vol. 90(C).
10. Deng, Guangkuan & Kang, Jiayi & He, Lijuan & Xu, Ying, 2025. "Endorsing alone or with humans: Investigating the impact of virtual influencers’ presentation formats on endorsement effectiveness," Journal of Retailing and Consumer Services, Elsevier, vol. 84(C).
11. Guan, Biyu & Li, Xin & Zeng, Shiyu & Liu, Pei & Sun, Hailong, 2026. "The power of influencers: How moral image drives suboptimal food consumption," Journal of Retailing and Consumer Services, Elsevier, vol. 88(C).
12. Thompson, Jamie & Igarashi, Reika & Krowinska, Agata & Logan-McFarlane, Ashleigh, 2025. "Is it real or not? construction of meaning and identity in virtual influencer marketing," Journal of Business Research, Elsevier, vol. 194(C).
13. Diwanji, Vaibhav Shwetangbhai, 2026. "Should your brand hire virtual influencers? How realism and gender presentation shape trust and purchase intentions," Journal of Retailing and Consumer Services, Elsevier, vol. 88(C).
14. Trzebiński, Wojciech & Konuk, Faruk Anıl & Marciniak, Beata, 2025. "Is AI suitable to speak about morality? Consumer response to AI-generated moral appeals in the case of fair trade products," Journal of Business Research, Elsevier, vol. 199(C).
15. Liu, Fanjue & Wang, Rang, 2025. "Fostering Parasocial Relationships with Virtual Influencers in the Uncanny Valley: Anthropomorphism, Autonomy, and a Multigroup Comparison," Journal of Business Research, Elsevier, vol. 186(C).
16. Li, Yan & Xiang, Xiaofang & Wu, Ruijuan, 2026. "Display advertising or social media post? The impact of endorsement execution form on the effectiveness of virtual influencers’ advertising endorsements," Journal of Retailing and Consumer Services, Elsevier, vol. 90(C).
17. Laghari, Amjad Hussain & Ping, Han & Memon, Shabana & Makhdoom, Zohaib Hussain, 2025. "Human vs. virtual influencers in Crisis: How attribution and crisis response shape brand trust," Journal of Retailing and Consumer Services, Elsevier, vol. 87(C).
18. Xia, Hui & Zhang, Longyun & Chen, Junjie & Wang, Xinchun, 2025. "Decoding virtual influencer endorsement using machine learning: The role of virtual influencer, posting, and disclosure characteristics," Journal of Retailing and Consumer Services, Elsevier, vol. 87(C).
19. Chunhua Sun & Luqing Wang & Yezheng Liu, 2026. "Does accent matter? Investigating the impact of virtual tourist assistants’ accents on tourists’ visit intentions," Information Technology & Tourism, Springer, vol. 28(1), pages 1-30, June.
20. Anna Mazurkiewicz-Pizlo, 2025. "Virtual Influencers (VIs) As Marketing Communication Tools," European Research Studies Journal, European Research Studies Journal, vol. 0(1), pages 472-492.
21. Guo, Zhiwei & Yang, Hongtao & Yang, Wang, 2025. "A new social media programme for brands? A study of the relationship between virtual influencers and brand followers," Journal of Retailing and Consumer Services, Elsevier, vol. 84(C).
22. Xia, Hui & Yang, Yuqing & Wang, Xinchun, 2025. "Too pretty to resist? Exploring the impact of virtual influencers’ beauty level on consumer reactions," Journal of Retailing and Consumer Services, Elsevier, vol. 87(C).
23. Liu, Fanjue, 2026. "Who and how to pair with a virtual influencer? The impact of co-endorser type, perceived distance, and gender congruence on consumer responses in virtual influencer collaborations," Journal of Retailing and Consumer Services, Elsevier, vol. 89(PA).
24. Wang, Xueying & Zhang, Yuexian, 2025. "Brand-transformed or celebrity-transformed? The effect of different role-transformed virtual influencers on purchase intention," Journal of Retailing and Consumer Services, Elsevier, vol. 86(C).
25. Xu, Shibo & Zhang, Xiaoxue & Kim, Rohan & Su, Miao, 2024. "Anthropomorphic last-mile robots and consumer intention: An empirical test under a theoretical framework," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
26. Le, Hoang Tran Phuoc Mai & Van Nguyen, Phuong & Stokes, Peter, 2025. "Green influencers and consumers’ decoupling behaviors for parasocial relationships and sustainability. A comparative study between Korea and Vietnam," Journal of Retailing and Consumer Services, Elsevier, vol. 84(C).
27. Liu, Hao & Zhang, Peilin & Cheng, Hongqing & Hasan, Najmul & Chiong, Raymond, 2025. "Impact of AI-generated virtual streamer interaction on consumer purchase intention: A focus on social presence and perceived value," Journal of Retailing and Consumer Services, Elsevier, vol. 85(C).
28. Volkmer, Sara Alida & Meißner, Martin, 2025. "Delight my brain and my eyes: Credibility and aesthetic judgments of endorsers," Journal of Retailing and Consumer Services, Elsevier, vol. 84(C).
29. Cao, Yijia & Yao, Yongheng (Angus) & Wang, Fang, 2026. "Anthropomorphism of virtual influencers: A congruence perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 89(PA).