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When digital celebrity talks to you: How human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements

Citations

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Cited by:

  1. Katie L. Leggett & Minna Lammi & Juri Mykkänen, 2026. "The virtualisation of the influencer economy: Development of a conceptual model," Electronic Markets, Springer;IIM University of St. Gallen, vol. 36(1), pages 1-19, December.
  2. P. Pushparaj & Bijay Prasad Kushwaha & Sanjeev Prashar, 2025. "A systematic literature review of virtual influencers in marketing using bibliometric analysis," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 22(3), pages 631-662, September.
  3. Dong, Xuebing & Wang, Biao & Fan, Xiucheng & Deng, Nianqi, 2026. "“Manipulated virtual influencers (VIs)†： The impact of VI post customization level on consumers’ willingness to engage in VI marketing campaigns," Journal of Retailing and Consumer Services, Elsevier, vol. 88(C).
  4. Ko, Chaeeun & Baek, Hyunmi, 2026. "Effects of emotional expression on user engagement in virtual influencers’ Instagram posts: A comparative analysis with human influencers," Journal of Retailing and Consumer Services, Elsevier, vol. 88(C).
  5. Wang, Xiaoyi & Qiu, Xingyi, 2024. "The positive effect of artificial intelligence technology transparency on digital endorsers: Based on the theory of mind perception," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
  6. Zhang, Wen Qi & Zhu, Dong Hong, 2025. "I’m “KFC”: How brand-exclusive digital human influences brand intimacy," Journal of Business Research, Elsevier, vol. 197(C).
  7. Akhtar, Naeem & Hameed, Zahid & Islam, Tahir & Pant, Manoj Kumar & Sharma, Anshuman & Rather, Raouf Ahmad & Kuzior, Aleksandra, 2024. "Avatars of influence: Understanding how virtual influencers trigger consumer engagement on online booking platforms," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
  8. Wang, Xinran & Wang, Huanzhang, 2026. "Brands cannot own a human celebrity but can own an AI endorser: AI endorsers’ role in shaping consumer self-brand connection," Journal of Retailing and Consumer Services, Elsevier, vol. 90(C).
  9. Rosengren, Sara & Campbell, Colin & Rapp Farrell, Justine, 2024. "Tricks of the trade: Understanding and utilizing influencer tactics to improve retailer performance," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
  10. De Cicco, Roberta & Iacobucci, Serena & Cannito, Loreta & Onesti, Gianni & Ceccato, Irene & Palumbo, Riccardo, 2024. "Virtual vs. human influencer: Effects on users’ perceptions and brand outcomes," Technology in Society, Elsevier, vol. 77(C).
  11. Deng, Guangkuan & Kang, Jiayi & He, Lijuan & Xu, Ying, 2025. "Endorsing alone or with humans: Investigating the impact of virtual influencers’ presentation formats on endorsement effectiveness," Journal of Retailing and Consumer Services, Elsevier, vol. 84(C).
  12. Xue, Jin & Liu, Matthew Tingchi & Song, Xi, 2025. "Endorsement effectiveness of celebrities’ avatars: Evidence from multiple experiments," Journal of Business Research, Elsevier, vol. 199(C).
  13. Lim, Weng Marc & Jasim, K. Mohamed & Malathi, A., 2025. "Service robots in healthcare: Toward a healthcare service robot acceptance model (sRAM)," Technology in Society, Elsevier, vol. 82(C).
  14. Yuan Xinying & Liu Shuzhen & Faiz Izwan Anuar, 2025. "The Influence Mechanism of Virtual Influencers on Destination Brand Attachment: An Analysis Based on the Elaboration Likelihood Model (ELM)," Information Management and Business Review, AMH International, vol. 17(3), pages 551-564.
  15. He, Hao & Bai, Shizhen & Han, Chunjia & Yang, Mu & Fan, Weijia & Gupta, Brij B., 2025. "Beyond simple interaction: Uncovering the perception-interaction intrinsic mechanism of generative AI agents—A multi-modal big data analysis with PLS-SEM and fsQCA," Technology in Society, Elsevier, vol. 83(C).
  16. Xia, Hui & Zhang, Longyun & Chen, Junjie & Wang, Xinchun, 2025. "Decoding virtual influencer endorsement using machine learning: The role of virtual influencer, posting, and disclosure characteristics," Journal of Retailing and Consumer Services, Elsevier, vol. 87(C).
  17. Vernuccio, Maria & Boccalini, Sara & Patrizi, Michela, 2025. "“Being†with the brand in the metaverse: Strengthening brand anthropomorphism to foster brand love," Journal of Retailing and Consumer Services, Elsevier, vol. 84(C).
  18. Hamed Azad Moghddam & Hormoz Ahmadi & Mojtaba Barari, 2026. "Decoding online brand-related activities: unveiling motivations, experiences, and personality factors in social commerce," Electronic Commerce Research, Springer, vol. 26(2), pages 1347-1379, April.
  19. Cheah, Chee Wei & Koay, Kian Yeik & Lim, Weng Marc, 2024. "Social media influencer over-endorsement: Implications from a moderated-mediation analysis," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
  20. Xia, Hui & Yang, Yuqing & Wang, Xinchun, 2025. "Too pretty to resist? Exploring the impact of virtual influencers’ beauty level on consumer reactions," Journal of Retailing and Consumer Services, Elsevier, vol. 87(C).
  21. Liu, Fanjue, 2026. "Who and how to pair with a virtual influencer? The impact of co-endorser type, perceived distance, and gender congruence on consumer responses in virtual influencer collaborations," Journal of Retailing and Consumer Services, Elsevier, vol. 89(PA).
  22. Yang, Defeng & Zhang, Jiaen & Sun, Yu & Huang, Zan, 2024. "Showing usage behavior or not? The effect of virtual influencers’ product usage behavior on consumers," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
  23. Cao, Yijia & Yao, Yongheng (Angus) & Wang, Fang, 2026. "Anthropomorphism of virtual influencers: A congruence perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 89(PA).
  24. Brüns, Jasper David & Meißner, Martin, 2024. "Do you create your content yourself? Using generative artificial intelligence for social media content creation diminishes perceived brand authenticity," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
  25. Zhang, Haowei & Lv, Yang & Zhang, Justin Zuopeng & Hollebeek, Linda D. & Behl, Abhishek & Urbonavicius, Sigitas, 2025. "Exploring purchase intention in metaverse retailing: Insights from an automotive platform," Journal of Retailing and Consumer Services, Elsevier, vol. 82(C).
  26. Li, Zhitang & He, Peng & Xu, Henry, 2025. "Optimizing cooperation mechanisms for augmented reality (AR) services: Balancing product returns, pricing, and customer satisfaction," Journal of Retailing and Consumer Services, Elsevier, vol. 85(C).
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