Human-like bots are not humans: The weakness of sensory language for virtual streamers in livestream commerce

Citations

Cited by:

1. Wang, Xueying & Zhang, Yuexian, 2025. "Product-independent or product-dependent: The impact of virtual influencers’ primed identity on purchase intention," Journal of Retailing and Consumer Services, Elsevier, vol. 84(C).
2. Jiang, Kan & Zheng, Junyuan & Luo, Shaohua, 2024. "Green power of virtual influencer: The role of virtual influencer image, emotional appeal, and product involvement," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
3. Gong, Xiuyuan & Sun, Pengkai, 2026. "How to liberate human labor? Understanding the interplay of virtual streamer type and interaction style in livestreaming e-commerce," Journal of Business Research, Elsevier, vol. 205(C).
4. Chen, Yuangao & Hu, Shuyi & Wang, Lu & Yang, Shuiqing & Zhou, Shasha & Hu, Pengxiang, 2025. "The power of nonverbal cues: Evidence from video mining in live streaming e-commerce," Journal of Retailing and Consumer Services, Elsevier, vol. 87(C).
5. Gong, Yanping & Huang, Rong & Chen, Zhuo & Liu, Yongdan & Tan, Yuxuan, 2025. "Are assertive messages more effective in live marketing? Matching effects of anchor type and message assertiveness on purchase intention," Journal of Retailing and Consumer Services, Elsevier, vol. 85(C).
6. Li, Ji & Li, Yuanhui & Wang, Xuan, 2026. "The interaction effect of virtual streamer anthropomorphism and price expectation discrepancy on purchase intention: The mediating role of inferred intentions," Journal of Retailing and Consumer Services, Elsevier, vol. 90(C).
7. Chang, Yaping & Wang, Han & Guo, Zhenjiang, 2025. "Artificial intelligence in live streaming: How can virtual streamers bring more sales?," Journal of Retailing and Consumer Services, Elsevier, vol. 84(C).
8. Xie, Jifei & Wu, Haoyu & Liu, Kexi & Cui, Yunce & Zhang, Xiaofei, 2024. "Is virtual streamer useful? Effect of streamer type on consumer brand forgiveness when streamers make inappropriate remarks," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
9. Liu, Zixuan & Zhong, Shiquan & Jia, Ning & Zhang, Jiemin & Lee, Likchern, 2026. "When feeling takes a backseat in livestream commerce: The effects of virtual versus human streamers on consumers’ impulsive buying," Journal of Retailing and Consumer Services, Elsevier, vol. 88(C).
10. Li, Sihong & Chen, Jinglong, 2024. "Virtual human on social media: Text mining and sentiment analysis," Technology in Society, Elsevier, vol. 78(C).
11. Lintong Han & Jiaming Fang & Chunya Xie & Miyan Liao & Yangting Zhang, 2026. "Breaking CSR Skepticism: How Virtual Streamer Disclosure Influences Consumer Purchases in Livestreaming," Journal of Business Ethics, Springer, vol. 204(4), pages 907-931, April.
12. Yao, Ruiqi & Qi, Guijie & Sun, Hua & Sheng, Dongfang, 2025. "A double-edged sword: Exploring the effectiveness of expressed subjectivity in virtual influencer endorsements," Journal of Retailing and Consumer Services, Elsevier, vol. 87(C).
13. Zhang, Kai & Luo, Biao & Yan, Juanjuan & Weng, Xiuzhen, 2025. "The art and impact of narrative: How streamer narrative styles shape consumers’ purchase intention," Journal of Retailing and Consumer Services, Elsevier, vol. 87(C).
14. Ri Na & Anan Hu & Qingfeng Zeng & Ruyi Ge & Ruohong Hao, 2025. "Unveiling the relationship between virtual streamer characteristics and consumer purchase intention in live streaming commerce: Insights from source credibility perspective," Electronic Markets, Springer;IIM University of St. Gallen, vol. 35(1), pages 1-21, December.
15. Li, Yan & Xiang, Xiaofang & Wu, Ruijuan, 2026. "Display advertising or social media post? The impact of endorsement execution form on the effectiveness of virtual influencers’ advertising endorsements," Journal of Retailing and Consumer Services, Elsevier, vol. 90(C).
16. Ma, Xiangyang & Ren, Jiawen & Khor, Xianghui & Wang, Ruina & Li, Tieshan & Lang, Xiaoping, 2025. "Influencing mechanisms of live streamer's language strategies on product sales," Journal of Retailing and Consumer Services, Elsevier, vol. 85(C).
17. Gao, Wei & Jiang, Ning & Guo, Qingqing, 2025. "How cool virtual streamer influences customer in live-streaming commerce? An explanation of stereotype content model," Journal of Retailing and Consumer Services, Elsevier, vol. 82(C).
18. Chunhua Sun & Luqing Wang & Yezheng Liu, 2026. "Does accent matter? Investigating the impact of virtual tourist assistants’ accents on tourists’ visit intentions," Information Technology & Tourism, Springer, vol. 28(1), pages 1-30, June.
19. Yahui Liu & Lei Wang & Shuai Yang & Yanwen Wang, 2026. "Artificial Intelligence-Powered Digital Streamers in Online Retail: Empirical Insights and Design Strategies from Experiments," Information Systems Research, INFORMS, vol. 37(2), pages 824-841, June.
20. Yao, Ruiqi & Qi, Guijie & Wu, Zhiqiang & Sun, Hua & Sheng, Dongfang, 2024. "Digital human calls you dear: How do customers respond to virtual streamers’ social-oriented language in e-commerce livestreaming? A stereotyping perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
21. Xiao, Quan & Li, Xia & Huang, Weiling & Zhang, Xing, 2025. "Gimmick or genuineness? Exploring the antecedents of AI virtual streamers aversion in live-streaming commerce," Technological Forecasting and Social Change, Elsevier, vol. 212(C).
22. Wang, Xueying & Zhang, Yuexian, 2025. "Brand-transformed or celebrity-transformed? The effect of different role-transformed virtual influencers on purchase intention," Journal of Retailing and Consumer Services, Elsevier, vol. 86(C).
23. Yang, Defeng & Zhang, Jiaen & Sun, Yu & Huang, Zan, 2024. "Showing usage behavior or not? The effect of virtual influencers’ product usage behavior on consumers," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
24. Zhang, Ruoxi & Fang, Jiaming & Han, Lintong & Liao, Miyan, 2026. "Is more human-like better? The impact of virtual streamer language naturalness on user engagement," Technological Forecasting and Social Change, Elsevier, vol. 222(C).
25. Gong, Xiuyuan & Sun, Pengkai, 2025. "Can virtual streamers express emotions? Understanding the language style of virtual streamers in livestreaming e-commerce," Journal of Retailing and Consumer Services, Elsevier, vol. 82(C).
26. Liu, Hao & Zhang, Peilin & Cheng, Hongqing & Hasan, Najmul & Chiong, Raymond, 2025. "Impact of AI-generated virtual streamer interaction on consumer purchase intention: A focus on social presence and perceived value," Journal of Retailing and Consumer Services, Elsevier, vol. 85(C).