Stereotyping human-like virtual influencers in retailing: Does warmth prevail over competence?

Citations

Cited by:

1. P. Pushparaj & Bijay Prasad Kushwaha & Sanjeev Prashar, 2025. "A systematic literature review of virtual influencers in marketing using bibliometric analysis," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 22(3), pages 631-662, September.
2. Kim, Hyojung & Park, Minjung, 2024. "When digital celebrity talks to you: How human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
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4. Jiang, Kan & Zheng, Junyuan & Luo, Shaohua, 2024. "Green power of virtual influencer: The role of virtual influencer image, emotional appeal, and product involvement," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
5. Waddingham, Jacob A. & Osias, Debby & Davis, Phillip E., 2025. "The effect of maker entrepreneur's agency and communion language on stakeholder engagement," Journal of Business Venturing Insights, Elsevier, vol. 24(C).
6. Roy Bhattacharjee, Debashree & Kuanr, Abhisek & Pradhan, Debasis & Moharana, Tapas Ranjan, 2025. "Fun or warm: How conversational style boosts customer engagement," Journal of Retailing and Consumer Services, Elsevier, vol. 85(C).
7. Akhtar, Naeem & Hameed, Zahid & Islam, Tahir & Pant, Manoj Kumar & Sharma, Anshuman & Rather, Raouf Ahmad & Kuzior, Aleksandra, 2024. "Avatars of influence: Understanding how virtual influencers trigger consumer engagement on online booking platforms," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
8. Lv, Xingyang & Yang, Yufan & Qin, Dazhi & Liu, Xiaoyan, 2025. "AI service may backfire: Reduced service warmth due to service provider transformation," Journal of Retailing and Consumer Services, Elsevier, vol. 85(C).
9. Wang, Bin & Han, Yao & Kandampully, Jay & Lu, Xiaoli, 2025. "How language arousal affects purchase intentions in online retailing? The role of virtual versus human influencers, language typicality, and trust," Journal of Retailing and Consumer Services, Elsevier, vol. 82(C).
10. Deng, Guangkuan & Kang, Jiayi & He, Lijuan & Xu, Ying, 2025. "Endorsing alone or with humans: Investigating the impact of virtual influencers’ presentation formats on endorsement effectiveness," Journal of Retailing and Consumer Services, Elsevier, vol. 84(C).
11. Liu, Fanjue & Lee, Yu-Hao, 2024. "Virtually responsible? Attribution of responsibility toward human vs. virtual influencers and the mediating role of mind perception," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
12. Qin, Huanyu & Xie, Zhipeng & Ding, Chen & Wang, Jingyuan & Xu, Yi, 2024. "Healing or hesitation? The impact of anthropomorphism on consumers' repair intentions for products," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
13. Di, Kaisheng & Chen, Weidong & Shi, Qiumei & Cai, Quanling & Liu, Sichen, 2024. "Analysing the impact of coupled domestic demand dynamics of green and low-carbon consumption in the market based on SEM-ANN," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
14. Song, Jiehang & Zheng, Chundong & Lv, Xiarong & Font, Xavier, 2025. "The endorsement effectiveness of virtual influencers in nonprofit fundraising: The role of appearance and voice pitch," Technological Forecasting and Social Change, Elsevier, vol. 219(C).
15. Guan, Biyu & Li, Xin & Zeng, Shiyu & Liu, Pei & Sun, Hailong, 2026. "The power of influencers: How moral image drives suboptimal food consumption," Journal of Retailing and Consumer Services, Elsevier, vol. 88(C).
16. Wang, Xueying & Zhang, Yuexian, 2025. "Can imagining the future repair trust? The impact of chatbots' trust repair on the continuous interaction intention in service failure," Journal of Retailing and Consumer Services, Elsevier, vol. 87(C).
17. Franke, Claudia & Groeppel-Klein, Andrea, 2024. "The role of psychological distance and construal level in explaining the effectiveness of human-like vs. cartoon-like virtual influencers," Journal of Business Research, Elsevier, vol. 185(C).
18. You, Leping & Liu, Fanjue, 2024. "From virtual voices to real impact: Authenticity, altruism, and egoism in social advocacy by human and virtual influencers," Technological Forecasting and Social Change, Elsevier, vol. 207(C).
19. Laghari, Amjad Hussain & Ping, Han & Memon, Shabana & Makhdoom, Zohaib Hussain, 2025. "Human vs. virtual influencers in Crisis: How attribution and crisis response shape brand trust," Journal of Retailing and Consumer Services, Elsevier, vol. 87(C).
20. Pujadas-Gómez, Anna & Jiménez-Morales, Mònika & Montaña-Blasco, Mireia, 2025. "Mapping the rise of virtual influencers: A bibliometric analysis," Telecommunications Policy, Elsevier, vol. 49(10).
21. Gao, Wei & Jiang, Ning & Guo, Qingqing, 2025. "How cool virtual streamer influences customer in live-streaming commerce? An explanation of stereotype content model," Journal of Retailing and Consumer Services, Elsevier, vol. 82(C).
22. Guo, Zhiwei & Yang, Hongtao & Yang, Wang, 2025. "A new social media programme for brands? A study of the relationship between virtual influencers and brand followers," Journal of Retailing and Consumer Services, Elsevier, vol. 84(C).
23. Cheah, Chee Wei & Koay, Kian Yeik & Lim, Weng Marc, 2024. "Social media influencer over-endorsement: Implications from a moderated-mediation analysis," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
24. Li, Yongjun & Jin, Xi & Xue, Hanbing, 2025. "Avoid following individual shopping time habit to promote new products: Evidence from a randomized field experiment," Journal of Retailing and Consumer Services, Elsevier, vol. 82(C).
25. Liu, Fanjue, 2026. "Who and how to pair with a virtual influencer? The impact of co-endorser type, perceived distance, and gender congruence on consumer responses in virtual influencer collaborations," Journal of Retailing and Consumer Services, Elsevier, vol. 89(PA).
26. Yao, Ruiqi & Qi, Guijie & Wu, Zhiqiang & Sun, Hua & Sheng, Dongfang, 2024. "Digital human calls you dear: How do customers respond to virtual streamers’ social-oriented language in e-commerce livestreaming? A stereotyping perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
27. Zhang, Ke & Sun, Xinru & Li, Gang, 2025. "Virtual influencer and cultural heritage destination: Endorsement effectiveness of virtual versus human influencers," Annals of Tourism Research, Elsevier, vol. 110(C).
28. Xiao, Quan & Li, Xia & Huang, Weiling & Zhang, Xing, 2025. "Gimmick or genuineness? Exploring the antecedents of AI virtual streamers aversion in live-streaming commerce," Technological Forecasting and Social Change, Elsevier, vol. 212(C).
29. Yang, Defeng & Zhang, Jiaen & Sun, Yu & Huang, Zan, 2024. "Showing usage behavior or not? The effect of virtual influencers’ product usage behavior on consumers," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
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32. Cao, Yijia & Yao, Yongheng (Angus) & Wang, Fang, 2026. "Anthropomorphism of virtual influencers: A congruence perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 89(PA).
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34. Kumar, Aman & Shankar, Amit & Agarwal, Reeti & Agarwal, Vaishali & Alzeiby, Ebtesam Abdullah, 2024. "With enterprise metaverse comes great possibilities! Understanding metaverse usage intention from an employee perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).