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You follow fitness influencers on YouTube. But do you actually exercise? How parasocial relationships, and watching fitness influencers, relate to intentions to exercise

Citations

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Cited by:

  1. Yousaf, Anish & Mishra, Abhishek & Gupta, Anil, 2021. "‘From technology adoption to consumption’: Effect of pre-adoption expectations from fitness applications on usage satisfaction, continual usage, and health satisfaction," Journal of Retailing and Consumer Services, Elsevier, vol. 62(C).
  2. Alam, Faizan & Tao, Meng & Rastogi, Rashmi & Mendiratta, Aparna & Attri, Rekha, 2024. "Do social media influencers influence the vaccination drive? An application of source credibility theory and uses and gratification theory," Technological Forecasting and Social Change, Elsevier, vol. 198(C).
  3. Sergio Barta & Raquel Gurrea & Carlos Flavián, 2023. "Telepresence in live-stream shopping: An experimental study comparing Instagram and the metaverse," Electronic Markets, Springer;IIM University of St. Gallen, vol. 33(1), pages 1-21, December.
  4. Sokolova, Karina & Perez, Charles & Vessal, Saeedeh Rezaee, 2024. "Using social media for health: How food influencers shape home-cooking intentions through vicarious experience," Technological Forecasting and Social Change, Elsevier, vol. 204(C).
  5. Lianren Wu & Jinjie Li & Jiayin Qi & Deli Kong & Xu Li, 2021. "The Role of Opinion Leaders in the Sustainable Development of Corporate-Led Consumer Advice Networks: Evidence from a Chinese Travel Content Community," Sustainability, MDPI, vol. 13(19), pages 1-20, October.
  6. Aswathi Kanaveedu & Jacob Joseph Kalapurackal, 2024. "Influencer Marketing and Consumer Behaviour: A Systematic Literature Review," Vision, , vol. 28(5), pages 547-566, November.
  7. Pan, Yan-Rong & Tan, Garry Wei-Han & Aw, Eugene Cheng-Xi & Ooi, Keng-Boon, 2025. "When things fall apart: Exploring brand hate in influencer endorsements," Technological Forecasting and Social Change, Elsevier, vol. 220(C).
  8. Ko, Chaeeun & Baek, Hyunmi, 2026. "Effects of emotional expression on user engagement in virtual influencers’ Instagram posts: A comparative analysis with human influencers," Journal of Retailing and Consumer Services, Elsevier, vol. 88(C).
  9. Pichierri, Marco & Belk, Russell W., 2026. "Virtual characters, virtual influence? Assessing the efficacy of virtual and human influencers and the influence of need for interaction and consumer envy," Journal of Retailing and Consumer Services, Elsevier, vol. 88(C).
  10. Lu, Hsiao-Han & Chen, Ching-Fu & Tai, Yi-Wen, 2024. "Exploring the roles of vlogger characteristics and video attributes on followers’ value perceptions and behavioral intention," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
  11. Thi Mai Le & Minh Doan Lai & Trung Hien Nguyen & Bao Ngoc Le, 2025. "Understanding the Effect of Product Reviews on YouTube on Consumers’ Intention to Purchase Electronic Devices," SAGE Open, , vol. 15(3), pages 21582440251, September.
  12. Jinjie Li & Jiayin Qi & Lianren Wu & Nan Shi & Xu Li & Yuxin Zhang & Yinyin Zheng, 2021. "The Continued Use of Social Commerce Platforms and Psychological Anxiety—The Roles of Influencers, Informational Incentives and FoMO," IJERPH, MDPI, vol. 18(22), pages 1-19, November.
  13. Alicia Arias-Rodriguez & Ana Sánchez-Bello, 2022. "Informal Learning with a Gender Perspective Transmitted by Influencers through Content on YouTube and Instagram in Spain," Social Sciences, MDPI, vol. 11(8), pages 1-13, August.
  14. Wang, Ying & Lan, Jiahui & Pan, Jialing & Fang, Lin, 2024. "How do consumers’ attitudes differ across their basic characteristics toward live-streaming commerce of green agricultural products: A preliminary exploration based on correspondence analysis, logistic regression and decision tree," Journal of Retailing and Consumer Services, Elsevier, vol. 80(C).
  15. G, Sowmya & Chakraborty, Debarun & Polisetty, Aruna & Jain, Ravi Kumar, 2024. "Exploring the adoption patterns of matrimonial apps: An analysis of user gratifications," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
  16. Rosengren, Sara & Campbell, Colin & Rapp Farrell, Justine, 2024. "Tricks of the trade: Understanding and utilizing influencer tactics to improve retailer performance," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
  17. Meng Tao & Faizan Alam & Eva Lahuerta-Otero & Chen Mengyuan, 2024. "Get Ready to Buy With Me: The Effect of Social Presence Interaction and Social Commerce Intention on S-commerce Live Streaming," SAGE Open, , vol. 14(1), pages 21582440241, March.
  18. Hyo Geun Song, 2023. "Understanding Social Media Users’ Mukbang Content Watching: Integrating TAM and ECM," Sustainability, MDPI, vol. 15(5), pages 1-15, February.
  19. Cabeza-Ramírez, L. Javier & Sánchez-Cañizares, Sandra M. & Santos-Roldán, Luna M. & Fuentes-García, Fernando J., 2022. "Impact of the perceived risk in influencers' product recommendations on their followers' purchase attitudes and intention," Technological Forecasting and Social Change, Elsevier, vol. 184(C).
  20. Salvatore M. Lombardo, 2024. "The role of Youtube channel characteristics in shaping followers’ purchase intentions and behavioural engagement: the serial mediation of satisfaction and channel loyalty," Italian Journal of Marketing, Springer, vol. 2024(3), pages 247-265, September.
  21. Xin Zhao & Zhiyan Xu & Fei Ding & Zichang Li, 2024. "The Influencers’ Attributes and Customer Purchase Intention: The Mediating Role of Customer Attitude Toward Brand," SAGE Open, , vol. 14(2), pages 21582440241, April.
  22. da Fonseca, André Luís A. & Chimenti, Paula & Campos, Roberta D., 2023. "‘Take my advice’: Entrepreneurial consumers and the ecosystemic logics of digital platforms," Technological Forecasting and Social Change, Elsevier, vol. 193(C).
  23. Purwanto Pur & Sri Rahayu & Mochamad Fatchurrohman, 2025. "Endorsement model’s body size: advertising effectiveness to diet food purchase intention through digital celebrity credibility," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 22(2), pages 239-267, June.
  24. Bellary, Sreevatsa & Bala, Pradip Kumar & Chakraborty, Shibashish, 2024. "Exploring cognitive-behavioral drivers impacting consumer continuance intention of fitness apps using a hybrid approach of text mining, SEM, and ANN," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
  25. Belanche, Daniel & Casaló, Luis V. & Flavián, Marta & Ibáñez-Sánchez, Sergio, 2021. "Building influencers' credibility on Instagram: Effects on followers’ attitudes and behavioral responses toward the influencer," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).
  26. Liu, Lin & Dong, Qi & Wang, Xiaoya & Su, Chunke & Zhu, Mengxiao, 2025. "Unpacking the link between parasocial relationships and gifting in live streaming: A mediation and moderation perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 87(C).
  27. Ballester, Estefania & Ruiz, Carla & Rubio, Natalia & Veloutsou, Cleopatra, 2025. "We match! Building online brand engagement behaviours through emotional and rational processes," Journal of Retailing and Consumer Services, Elsevier, vol. 82(C).
  28. Roy, Monica Priyadarshini & Padmavathy, Chandrasekaran, 2025. "Healthcare influencer-follower relationships: The roles of truthful endorsement and endorsement overload," Journal of Retailing and Consumer Services, Elsevier, vol. 87(C).
  29. Junhyoung Oh & Hyunsung Kim & Sanghwa Kim & Byungwan Koh, 2025. "A positive spiral effect of M-health app videos," Electronic Markets, Springer;IIM University of St. Gallen, vol. 35(1), pages 1-16, December.
  30. Xie, Shengcheng & Wei, Haiying & Liu, Fu, 2023. "Is beauty always good? Effects of visual presentation of Influencer’s aesthetic labor on brand purchase intention," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
  31. Sardar, Sainaz & Tata, Sai Vijay & Sarkar, Subhro, 2024. "Examining the influence of source factors and content characteristics of influencers' post on consumer engagement and purchase intention: A moderated analysis," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
  32. Agag, Gomaa & Eid, Riyad & Chaib Lababdi, Houyem & Abdelwahab, Mohamed & Aboul-Dahab, Sameh & Abdo, Said Shabban, 2024. "Understanding the impact of national culture differences on customers’ online social shopping behaviours," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
  33. Michal Dolezel & Zdenek Smutny, 2021. "Usage of eHealth/mHealth Services among Young Czech Adults and the Impact of COVID-19: An Explorative Survey," IJERPH, MDPI, vol. 18(13), pages 1-16, July.
  34. Kim, Minseong, 2022. "How can I Be as attractive as a Fitness YouTuber in the era of COVID-19? The impact of digital attributes on flow experience, satisfaction, and behavioral intention," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
  35. Daniel Y. Park & Hyungsook Kim, 2023. "Determinants of Intentions to Use Digital Mental Healthcare Content among University Students, Faculty, and Staff: Motivation, Perceived Usefulness, Perceived Ease of Use, and Parasocial Interaction with AI Chatbot," Sustainability, MDPI, vol. 15(1), pages 1-17, January.
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