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Influence of integration on interactivity in social media luxury brand communities

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Cited by:

  1. Zhen Wang & Yongrui Duan & Jiazhen Huo, 2020. "Impact of Trade-In Remanufacturing Policy and Consumer Behavior on Remanufacturer Decisions," Sustainability, MDPI, vol. 12(15), pages 1-18, July.
  2. Miao Li & Ying Hua & Junxuan Zhu, 2021. "From Interactivity to Brand Preference: The Role of Social Comparison and Perceived Value in a Virtual Brand Community," Sustainability, MDPI, vol. 13(2), pages 1-17, January.
  3. Khan, Imran, 2022. "Do brands’ social media marketing activities matter? A moderation analysis," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
  4. Kuo, Ying-Feng & Chen, Fei-Lung, 2023. "The effect of interactivity of brands’ marketing activities on Facebook fan pages on continuous participation intentions: An S–O-R framework study," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).
  5. Ilenia Confente & Wioleta Kucharska, 2021. "Company versus consumer performance: does brand community identification foster brand loyalty and the consumer’s personal brand?," Journal of Brand Management, Palgrave Macmillan, vol. 28(1), pages 8-31, January.
  6. Albert Chukwunonso Diachi & Ayşe Tansu & Oseyenbhin Sunday Osemeahon, 2021. "No One Is Leaving This Time: Social Media Fashion Brand Communities," Sustainability, MDPI, vol. 13(23), pages 1-14, November.
  7. Xu, Xun & Lee, Chieh, 2020. "Utilizing the platform economy effect through EWOM: Does the platform matter?," International Journal of Production Economics, Elsevier, vol. 227(C).
  8. Liu, Yunxin, 2023. "Digital exposure to unhealthy food reduces subsequent consumption of unhealthy food," Journal of Business Research, Elsevier, vol. 168(C).
  9. Juliana Norizan & Syukrina Alini Mat Ali & Mohd Fikri Ishak, 2023. "The Factors Affecting Consumer Purchase Intention through Social Commerce – A Concept Paper," Information Management and Business Review, AMH International, vol. 15(4), pages 381-386.
  10. Bazi, Saleh & Filieri, Raffaele & Gorton, Matthew, 2020. "Customers’ motivation to engage with luxury brands on social media," Journal of Business Research, Elsevier, vol. 112(C), pages 223-235.
  11. Lee, Sun Young & Kim, Yeuseung & Kim, Young, 2021. "Engaging consumers with corporate social responsibility campaigns: The roles of interactivity, psychological empowerment, and identification," Journal of Business Research, Elsevier, vol. 134(C), pages 507-517.
  12. Vincenzo Basile & Amélia Brandão & Mariana Ferreira, 2024. "Does user-generated content influence value co-creation in the context of luxury fashion brand communities? Matching inclusivity and exclusivity," Italian Journal of Marketing, Springer, vol. 2024(4), pages 419-444, December.
  13. Kathy-Ann Fletcher & Ayantunji Gbadamosi, 2024. "Examining social media live stream’s influence on the consumer decision-making: a thematic analysis," Electronic Commerce Research, Springer, vol. 24(3), pages 2175-2205, September.
  14. Giglio, Simona & Pantano, Eleonora & Bilotta, Eleonora & Melewar, T.C., 2020. "Branding luxury hotels: Evidence from the analysis of consumers’ “big” visual data on TripAdvisor," Journal of Business Research, Elsevier, vol. 119(C), pages 495-501.
  15. Aldhamiri, Ali & Carlson, Jamie & Vilches-Montero, Sonia & Rahman, Syed Mahmudur & Gudergan, Siegfried P., 2024. "What drives higher active customer engagement in luxury brands’ social media? Measurement and contingencies," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
  16. Pedeliento, Giuseppe & Andreini, Daniela & Veloutsou, Cleopatra, 2020. "Brand community integration, participation and commitment: A comparison between consumer-run and company-managed communities," Journal of Business Research, Elsevier, vol. 119(C), pages 481-494.
  17. Oseyenbhin Sunday Osemeahon & Mary Agoyi, 2020. "Linking FOMO and Smartphone Use to Social Media Brand Communities," Sustainability, MDPI, vol. 12(6), pages 1-11, March.
  18. Yuan, Ruizhi & Chen, Yanyan & Mandler, Timo, 2024. "It takes two to tango: The role of interactivity in enhancing customer engagement on sharing economy platforms," Journal of Business Research, Elsevier, vol. 178(C).
  19. Matea Mati? ?o?i? & Marija Be?i? & Perica Vojini?, 0000. "Do Social Media Reviews Matter? Social Media Marketing Activities Empirical Study," Proceedings of Economics and Finance Conferences 14416294, International Institute of Social and Economic Sciences.
  20. Salvatore M. Lombardo, 2024. "The role of Youtube channel characteristics in shaping followers’ purchase intentions and behavioural engagement: the serial mediation of satisfaction and channel loyalty," Italian Journal of Marketing, Springer, vol. 2024(3), pages 247-265, September.
  21. Zollo, Lamberto & Filieri, Raffaele & Rialti, Riccardo & Yoon, Sukki, 2020. "Unpacking the relationship between social media marketing and brand equity: The mediating role of consumers’ benefits and experience," Journal of Business Research, Elsevier, vol. 117(C), pages 256-267.
  22. Yong Wang & Shamim Chowdhury Ahmed & Shejun Deng & Haizhong Wang, 2019. "Success of Social Media Marketing Efforts in Retaining Sustainable Online Consumers: An Empirical Analysis on the Online Fashion Retail Market," Sustainability, MDPI, vol. 11(13), pages 1-27, June.
  23. Shi, Xiaoxiao & Evans, Richard & Shan, Wei, 2022. "Solver engagement in online crowdsourcing communities: The roles of perceived interactivity, relationship quality and psychological ownership," Technological Forecasting and Social Change, Elsevier, vol. 175(C).
  24. K Thirumaran & Haejin Jang & Zahra Pourabedin & Jacob Wood, 2021. "The Role of Social Media in the Luxury Tourism Business: A Research Review and Trajectory Assessment," Sustainability, MDPI, vol. 13(3), pages 1-13, January.
  25. Nadine Schröder & Carsten D. Schultz & Friederike Paetz & Alicja Grzadziel & Melanie Clegg, 2025. "Unraveling the Influence: Exploring the Role of User Generated Content Along the Customer Journey and Understanding Its Relevance for Research and Practice," Schmalenbach Journal of Business Research, Springer, vol. 77(3), pages 457-496, September.
  26. Abbasi, Amir Zaib & Qummar, Hamza & Bashir, Shahid & Aziz, Shahab & Ting, Ding Hooi, 2024. "Customer engagement in Saudi food delivery apps through social media marketing: Examining the antecedents and consequences using PLS-SEM and NCA," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
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