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Transforming visitors into members in online brand communities: Evidence from China

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Cited by:

  1. Saiquan Hu & Rui Chen & Nan Zhang & Junming Zhu, 2018. "Loneliness Makes Consumers Avoid Unsafe Food," Sustainability, MDPI, vol. 10(9), pages 1-13, August.
  2. Yasar, Burze & Sevilay Yılmaz, Işıl & Hatipoğlu, Nurullah & Salih, Aslıhan, 2022. "Stretching the success in reward-based crowdfunding," Journal of Business Research, Elsevier, vol. 152(C), pages 205-220.
  3. Li, Xi & Dahana, Wirawan Dony & Li, Tongmao & Yuan, Jingbo, 2021. "Behavioral changes of multichannel customers: Their persistence and influencing factors," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).
  4. Kumar, Jitender, 2019. "How psychological ownership stimulates participation in online brand communities? The moderating role of member type," Journal of Business Research, Elsevier, vol. 105(C), pages 243-257.
  5. Wohlgemuth, Veit & Berger, Elisabeth S.C. & Wenzel, Matthias, 2016. "More than just financial performance: Trusting investors in social trading," Journal of Business Research, Elsevier, vol. 69(11), pages 4970-4974.
  6. Xiaowei Jiang & Brandon Mastromartino & Qian Yang & Jianwei Zhang & James J. Zhang, 2022. "Influence of Consumer Interaction and Community Relationships on Value Co-Creation Willingness: A Mediation Model of Chinese Sports Brands," Sustainability, MDPI, vol. 15(1), pages 1-19, December.
  7. Liao, Junyun & Huang, Minxue & Xiao, Bangming, 2017. "Promoting continual member participation in firm-hosted online brand communities: An organizational socialization approach," Journal of Business Research, Elsevier, vol. 71(C), pages 92-101.
  8. Margurite Hook & Stacey Baxter & Alicia Kulczynski, 2018. "Antecedents and consequences of participation in brand communities: a literature review," Journal of Brand Management, Palgrave Macmillan, vol. 25(4), pages 277-292, July.
  9. Jintang Wang & Junyun Liao & Shiyong Zheng & Biqing Li, 2019. "Examining Drivers of Brand Community Engagement: The Moderation of Product, Brand and Consumer Characteristics," Sustainability, MDPI, vol. 11(17), pages 1-16, August.
  10. Njål Sivertstøl, 2018. "Why Help Others? A Study of Consumers’ Participation in Online Communities for Customer Support," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 9(4), pages 1442-1476, December.
  11. Stephanie Meek & Madeleine Ogilvie & Claire Lambert & Maria M. Ryan, 2019. "Contextualising social capital in online brand communities," Journal of Brand Management, Palgrave Macmillan, vol. 26(4), pages 426-444, July.
  12. Casper Ferm, Lars-Erik & Thaichon, Park, 2021. "Value co-creation and social media: Investigating antecedents and influencing factors in the U.S. retail banking industry," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).
  13. Linjia Xu & Jiaying Liu & Jarim Kim & Myoung-Gi Chon, 2021. "Are Chinese Netizens Willing to Speak Out? The Spiral of Silence in Public Reactions to Controversial Food Safety Issues on Social Media," IJERPH, MDPI, vol. 18(24), pages 1-16, December.
  14. Heng Tang & Xiaowan Lin, 2019. "Curbing shopping cart abandonment in C2C markets — an uncertainty reduction approach," Electronic Markets, Springer;IIM University of St. Gallen, vol. 29(3), pages 533-552, September.
  15. Berta Benito-Colio & Francisco Tomás González-Férnandez & Carlos Martínez-Cantallops & Eduardo García-Mármol, 2022. "The Engagement of the Social Networks in the ACB Basketball League," Sustainability, MDPI, vol. 14(20), pages 1-9, October.
  16. Liao, Junyun & Pang, Jiecong & Dong, Xuebing, 2023. "More gain, more give? The impact of brand community value on users’ value co-creation," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).
  17. Qing Huang & Mingxin Hu & Hongliang Chen, 2021. "Exploring Stress and Problematic Use of Short-Form Video Applications among Middle-Aged Chinese Adults: The Mediating Roles of Duration of Use and Flow Experience," IJERPH, MDPI, vol. 19(1), pages 1-15, December.
  18. Myoung-Gi Chon & Linjia Xu & Jiaying Liu & Jeong-Nam Kim & Jarim Kim, 2022. "From Mind to Mouth: Understanding Active Publics in China and Their Communicative Behaviors on GM Foods," IJERPH, MDPI, vol. 20(1), pages 1-13, December.
  19. Flávia D’albergaria Freitas & Victor Manoel Cunha de Almeida, 2017. "Theoretical Model of Engagement in the Context of Brand Communities," Brazilian Business Review, Fucape Business School, vol. 14(1), pages 86-107, January.
  20. Jiaxin Wang & Shaohan Cai & Qinghong Xie & Lili Chen, 2022. "The influence of community engagement on seller opportunistic behaviors in e-commerce platform," Electronic Commerce Research, Springer, vol. 22(4), pages 1377-1405, December.
  21. Monica Scarano & Oliviane Brodin, 2020. "Understanding the modification of a customer network based on the circulation of products and brands between members of a personal network [Comprendre la modification d'un réseau de consommateurs à," Post-Print hal-03349533, HAL.
  22. Jia, Ning & Li, Liying & Ling, Shuai & Ma, Shoufeng & Yao, Wang, 2018. "Influence of attitudinal and low-carbon factors on behavioral intention of commuting mode choice – A cross-city study in China," Transportation Research Part A: Policy and Practice, Elsevier, vol. 111(C), pages 108-118.
  23. Kumar, Jitender & Nayak, Jogendra Kumar, 2018. "Brand community relationships transitioning into brand relationships: Mediating and moderating mechanisms," Journal of Retailing and Consumer Services, Elsevier, vol. 45(C), pages 64-73.
  24. Kumar, Jitender & Kumar, Vikas, 2020. "Drivers of brand community engagement," Journal of Retailing and Consumer Services, Elsevier, vol. 54(C).
  25. Fengjiao Zhang & Hong Zhang & Sumeet Gupta, 2023. "Investor participation in reward-based crowdfunding: impacts of entrepreneur efforts, platform characteristics, and perceived value," Information Technology and Management, Springer, vol. 24(1), pages 19-36, March.
  26. Gulfraz, Muhammad Bilal & Sufyan, Muhammad & Mustak, Mekhail & Salminen, Joni & Srivastava, Deepak Kumar, 2022. "Understanding the impact of online customers’ shopping experience on online impulsive buying: A study on two leading E-commerce platforms," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
  27. Yang, Zhilin & Su, Chenting, 2013. "Understanding Asian business strategy: Modeling institution-based legitimacy-embedded efficiency," Journal of Business Research, Elsevier, vol. 66(12), pages 2369-2374.
  28. Chen-Yu Lin & Enmi Chung, 2015. "Evaluating the criteria of social media network users," Quality & Quantity: International Journal of Methodology, Springer, vol. 49(5), pages 1791-1802, September.
  29. Zhang, Mingli & Guo, Lingyun & Hu, Mu & Liu, Wenhua, 2017. "Influence of customer engagement with company social networks on stickiness: Mediating effect of customer value creation," International Journal of Information Management, Elsevier, vol. 37(3), pages 229-240.
  30. Fong, Lawrence Hoc Nang & Lam, Long Wai. & Law, Rob, 2017. "How locus of control shapes intention to reuse mobile apps for making hotel reservations: Evidence from chinese consumers," Tourism Management, Elsevier, vol. 61(C), pages 331-342.
  31. Keyoor Purani & Krishnan Jeesha, 2022. "Community based brand equity as brand culture: advancing brand equity conceptualization for a connected world," AMS Review, Springer;Academy of Marketing Science, vol. 12(1), pages 52-70, June.
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