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Examining the impact of luxury brand's social media marketing on customer engagement​: Using big data analytics and natural language processing

Citations

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Cited by:

  1. Sharma, Amalesh & Soni, Mauli & Borah, Sourav Bikash & Haque, Tanjum, 2022. "From silos to synergies: A systematic review of luxury in marketing research," Journal of Business Research, Elsevier, vol. 139(C), pages 893-907.
  2. Cano-Marin, Enrique & Mora-Cantallops, Marçal & Sánchez-Alonso, Salvador, 2023. "Twitter as a predictive system: A systematic literature review," Journal of Business Research, Elsevier, vol. 157(C).
  3. Bazi, Saleh & Filieri, Raffaele & Gorton, Matthew, 2023. "Social media content aesthetic quality and customer engagement: The mediating role of entertainment and impacts on brand love and loyalty," Journal of Business Research, Elsevier, vol. 160(C).
  4. Jihyeong Son & Changhyun Nam & Sonali Diddi, 2022. "Emotion or Information: What Makes Consumers Communicate about Sustainable Apparel Products on Social Media?," Sustainability, MDPI, vol. 14(5), pages 1-13, March.
  5. Siwei Xiao & Xiaoyu Chen, 2025. "Measuring social media customer engagement with brands based on information entropy: an application case of luxury brand," Journal of Brand Management, Palgrave Macmillan, vol. 32(3), pages 184-202, May.
  6. Gupta, Manjul & Ghafoori, Arman & Kim, Eunyoung & Merhi, Mohammad I. & Filieri, Raffaele, 2025. "Growth hacking capability: Conceptualization, survey instrument development, and empirical study of its impact on firm performance," Journal of Business Research, Elsevier, vol. 196(C).
  7. Bo Lu & Guoxin Li & Jiaoju Ge, 2025. "Effects of streamer effort and popularity on livestream retailing performance: a mixed-method study," Electronic Commerce Research, Springer, vol. 25(4), pages 2553-2583, August.
  8. Beata Zatwarnicka-Madura & Robert Nowacki & Iwona Wojciechowska, 2022. "Influencer Marketing as a Tool in Modern Communication—Possibilities of Use in Green Energy Promotion amongst Poland’s Generation Z," Energies, MDPI, vol. 15(18), pages 1-22, September.
  9. Liu, Zhenyuan & Han, Shuihua & Li, Chao & Gupta, Shivam & Sivarajah, Uthayasankar, 2022. "Leveraging customer engagement to improve the operational efficiency of social commerce start-ups," Journal of Business Research, Elsevier, vol. 140(C), pages 572-582.
  10. Philp, Matthew & Jacobson, Jenna & Pancer, Ethan, 2022. "Predicting social media engagement with computer vision: An examination of food marketing on Instagram," Journal of Business Research, Elsevier, vol. 149(C), pages 736-747.
  11. Ooi, Keng-Boon & Lee, Voon-Hsien & Hew, Jun-Jie & Leong, Lai-Ying & Tan, Garry Wei-Han & Lim, Ai-Fen, 2023. "Social media influencers: An effective marketing approach?," Journal of Business Research, Elsevier, vol. 160(C).
  12. Qingjie Zhou & Mingyue Du & Jiangyuan Hou, 2025. "Role of social network in fostering consumers' omni‐channel purchasing behavior towards infant milk powder retailers," Agribusiness, John Wiley & Sons, Ltd., vol. 41(3), pages 672-693, July.
  13. T. D. Dang & M. T. Nguyen, 2023. "Systematic review and research agenda for the tourism and hospitality sector: co-creation of customer value in the digital age," Future Business Journal, Springer, vol. 9(1), pages 1-14, December.
  14. repec:zib:zbbedc:v:2:y:2024:i:1:p:61-73 is not listed on IDEAS
  15. Liu, Zhenyuan & Geng, Ruoqi & Tse, Ying Kei (Mike) & Han, Shuihua, 2023. "Mapping the relationship between social media usage and organizational performance: A meta-analysis," Technological Forecasting and Social Change, Elsevier, vol. 187(C).
  16. Chiarello, Filippo & Fantoni, Gualtiero & Hogarth, Terence & Giordano, Vito & Baltina, Liga & Spada, Irene, 2021. "Towards ESCO 4.0 – Is the European classification of skills in line with Industry 4.0? A text mining approach," Technological Forecasting and Social Change, Elsevier, vol. 173(C).
  17. Osei-Frimpong, Kofi & McLean, Graeme & Islam, Nazrul & Appiah Otoo, Brigid, 2022. "What drives me there? The interplay of socio-psychological gratification and consumer values in social media brand engagement," Journal of Business Research, Elsevier, vol. 146(C), pages 288-307.
  18. Ala Shakeeb Awad & Ahmet Ertugan & Ayshe Hyusein, 2022. "Mode of Collaboration between the Pharmaceutical Firms and Pharmacists: An Empirical Investigation of Social Media Marketing Activities," Sustainability, MDPI, vol. 14(20), pages 1-14, October.
  19. Behera, Rajat Kumar & Bala, Pradip Kumar & Rana, Nripendra P. & Irani, Zahir, 2023. "Responsible natural language processing: A principlist framework for social benefits," Technological Forecasting and Social Change, Elsevier, vol. 188(C).
  20. Oliveira, João S. & Ifie, Kemefasu & Sykora, Martin & Tsougkou, Eleni & Castro, Vitor & Elayan, Suzanne, 2022. "The effect of emotional positivity of brand-generated social media messages on consumer attention and information sharing," Journal of Business Research, Elsevier, vol. 140(C), pages 49-61.
  21. Alfadhel, Mutasim, 2025. "Unpacking when and how business analytics affect firm performance and customer satisfaction: A longitudinal examination," Journal of Retailing and Consumer Services, Elsevier, vol. 84(C).
  22. Wong, Amy, 2023. "How social capital builds online brand advocacy in luxury social media brand communities," Journal of Retailing and Consumer Services, Elsevier, vol. 70(C).
  23. Xiao, Lin & Li, Xiaofeng & Zhang, Yucheng, 2023. "Exploring the factors influencing consumer engagement behavior regarding short-form video advertising: A big data perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 70(C).
  24. Xiao, Quan & Huang, Weiling & Qu, Lu & Li, Xia, 2025. "The impact of multimodal information features of short sales videos on consumer engagement behavior: A multi-method approach," Journal of Retailing and Consumer Services, Elsevier, vol. 82(C).
  25. Abbasi, Amir Zaib & Qummar, Hamza & Bashir, Shahid & Aziz, Shahab & Ting, Ding Hooi, 2024. "Customer engagement in Saudi food delivery apps through social media marketing: Examining the antecedents and consequences using PLS-SEM and NCA," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
  26. Reeti AGARWAL & Shalini SRIVASTAVA & Santosh SOOD & Ankit MEHROTRA, 2024. "A Social Identity Theory Approach To Customer Engagement: The Influence Of Augmented Reality Face-Filter Applications Usage," Management Research and Practice, Research Centre in Public Administration and Public Services, Bucharest, Romania, vol. 16(3), pages 5-18, September.
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