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Brand co-creation through social commerce information sharing: The role of social media

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Cited by:

  1. Lee, Michael T. & Raschke, Robyn L. & Krishen, Anjala S., 2022. "Signaling green! firm ESG signals in an interconnected environment that promote brand valuation," Journal of Business Research, Elsevier, vol. 138(C), pages 1-11.
  2. Lüdtke, Jan-Paul & Hoeft, Lukas & Diegel, Marius, 2021. "D2C-Startups als Wachstumshebel für etablierte Markenhersteller," Marketing Review St.Gallen, Universität St.Gallen, Institut für Marketing und Customer Insight, vol. 38(6), pages 18-27.
  3. Dehua Zhang & Yuejuan Zhang & Sha Lou, 2024. "What determines consumers’ purchasing behavioral intention on social commerce platforms: introducing consumer credit to TPB," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 26(5), pages 13353-13373, May.
  4. Sarasvuo, Sonja & Rindell, Anne & Kovalchuk, Marina, 2022. "Toward a conceptual understanding of co-creation in branding," Journal of Business Research, Elsevier, vol. 139(C), pages 543-563.
  5. Ahmad M. Alghamdi & Salvatore Flavio Pileggi & Osama Sohaib, 2023. "Social Media Analysis to Enhance Sustainable Knowledge Management: A Concise Literature Review," Sustainability, MDPI, vol. 15(13), pages 1-30, June.
  6. Qin Yang & Young-Chan Lee, 2022. "What Drives the Digital Customer Experience and Customer Loyalty in Mobile Short-Form Video Shopping? Evidence from Douyin (TikTok)," Sustainability, MDPI, vol. 14(17), pages 1-19, August.
  7. Mengmeng Wang & Xue Fan, 2021. "An Empirical Study on How Livestreaming Can Contribute to the Sustainability of Green Agri-Food Entrepreneurial Firms," Sustainability, MDPI, vol. 13(22), pages 1-19, November.
  8. Hajli, Nick, 2025. "Exploring fan engagement and value co-creation in virtual sport communities: A comparative study of virtual sport communities over time," Technological Forecasting and Social Change, Elsevier, vol. 212(C).
  9. Wang, Lu-Yao & Hu, Hai-Hua & Wang, Le & Qin, Jian-Qun, 2022. "Privacy assurances and social sharing in social commerce: The mediating role of threat-coping appraisals," Journal of Retailing and Consumer Services, Elsevier, vol. 67(C).
  10. Lihong Chen & Han Gao & Hafeezullah Memon & Chunhong Liu & Xinfeng Yan & Ling Li, 2024. "Influence Mechanism of Content Marketing for Fashion Brand Culture on Consumers’ Purchase Intention Based on Information Adoption Theory," SAGE Open, , vol. 14(2), pages 21582440241, June.
  11. Liao, Junyun & Pang, Jiecong & Dong, Xuebing, 2023. "More gain, more give? The impact of brand community value on users’ value co-creation," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).
  12. Grewal, Dhruv & Roggeveen, Anne L. & Benoit, Sabine & Lucila Osorio Andrade, María & Wetzels, Ruud & Wetzels, Martin, 2025. "A new era of technology-infused retailing," Journal of Business Research, Elsevier, vol. 188(C).
  13. Liu, Zhenyuan & Han, Shuihua & Li, Chao & Gupta, Shivam & Sivarajah, Uthayasankar, 2022. "Leveraging customer engagement to improve the operational efficiency of social commerce start-ups," Journal of Business Research, Elsevier, vol. 140(C), pages 572-582.
  14. Shirazi, Farid & Hajli, Nick & Sims, Julian & Lemke, Fred, 2022. "The role of social factors in purchase journey in the social commerce era," Technological Forecasting and Social Change, Elsevier, vol. 183(C).
  15. Alzaidi, Maram Saeed & Agag, Gomaa, 2022. "The role of trust and privacy concerns in using social media for e-retail services: The moderating role of COVID-19," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
  16. Qingjie Zhou & Mingyue Du & Jiangyuan Hou, 2025. "Role of social network in fostering consumers' omni‐channel purchasing behavior towards infant milk powder retailers," Agribusiness, John Wiley & Sons, Ltd., vol. 41(3), pages 672-693, July.
  17. Jinjie Li & Jiayin Qi & Lianren Wu & Nan Shi & Xu Li & Yuxin Zhang & Yinyin Zheng, 2021. "The Continued Use of Social Commerce Platforms and Psychological Anxiety—The Roles of Influencers, Informational Incentives and FoMO," IJERPH, MDPI, vol. 18(22), pages 1-19, November.
  18. Lars Brand & Matthias Anderski & Tim Ströbel, 2025. "Unpacking brand co-creation: a single-case study and empirical consolidation of brand co-creation performances following qualitative meta-synthesis," Journal of Brand Management, Palgrave Macmillan, vol. 32(2), pages 150-165, March.
  19. Anthony Okoeguale, 2023. "Brand Value Co-creation Revisited: A Critical Review of Studies," Academic Journal of Interdisciplinary Studies, Richtmann Publishing Ltd, vol. 12, March.
  20. Nadeem, Waqar & Tan, Teck Ming & Tajvidi, Mina & Hajli, Nick, 2021. "How do experiences enhance brand relationship performance and value co-creation in social commerce? The role of consumer engagement and self brand-connection," Technological Forecasting and Social Change, Elsevier, vol. 171(C).
  21. Isaac Levi Henderson & Mark Avis & Wai Hong Kan Tsui & Thanh Ngo & Andrew Gilbey, 2023. "Compound Brands and the Multi-Creation of Brand Associations: Evidence from Airports and Shopping Malls," Sustainability, MDPI, vol. 15(2), pages 1-21, January.
  22. Ghali, Zohra & Rather, Raouf Ahmad & Abumalloh, Rabab Ali & Ghaderi, Zahed & Nawaz, Muhammad Zahid & Abbasi, Amir Zaib & Jaziri, Dhouha, 2024. "Impact of firm/customer innovativeness and identification on customer value co-creation, happiness and satisfaction," Technology in Society, Elsevier, vol. 78(C).
  23. Maria Asif & Muhammad Hashim & Sajjad Ahmad Baig & Muhammad Muzummil Sibtain, 2026. "Unlocking customer actual behavior: exploring omnichannel dimensions with brand perceived value," Future Business Journal, Springer, vol. 12(1), pages 1-18, December.
  24. Sohaib, Muhammad & Han, Heesup, 2023. "Building value co-creation with social media marketing, brand trust, and brand loyalty," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).
  25. Shunfeng Zhang & Linghao Zhang, 2023. "The Influence of Brand Social Interaction on Purchase Intention: A Perspective of Social Capital," SAGE Open, , vol. 13(2), pages 21582440231, May.
  26. Pei Li & Charles Spence & Chunmao Wu, 2025. "What motivate consumers’ purchase intention and the intention to continue watching in livestream shopping," Humanities and Social Sciences Communications, Palgrave Macmillan, vol. 12(1), pages 1-14, December.
  27. Reitsamer, Bernd F. & Stokburger-Sauer, Nicola E. & Giertz, Johann N. & Nocker, Janina S., 2026. "Marketer-generated content in digital social touchpoints: A systematic literature review and research agenda," Journal of Business Research, Elsevier, vol. 205(C).
  28. Wu, Wei & Wang, Sihang & Ding, Guanqi & Mo, Jinfei, 2023. "Elucidating trust-building sources in social shopping: A consumer cognitive and emotional trust perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 71(C).
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