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Aspirational consumption at the bottom of pyramid: A review of literature and future research directions

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  1. Adamopoulou, Effrosyni & Olivieri, Elisabetta & Triviza, Eleftheria, 2024. "Eating habits, food consumption, and health: The role of early life experiences," European Economic Review, Elsevier, vol. 166(C).
  2. K. Uttam & T. Rahul, 2024. "Consumer behavior from the lens of Bottom of the Pyramid: literature review and future agenda," Management Review Quarterly, Springer, vol. 74(4), pages 2183-2213, December.
  3. Nanarpuzha, Rajesh & Sarin, Ankur, 2021. "A capability pathway to subjective economic well-being: Looking beyond materialism," Journal of Business Research, Elsevier, vol. 127(C), pages 66-76.
  4. Eduardo da Silva Fernandes & Inês Hexsel Grochau & Carla Schwengber Ten Caten, 2023. "Impact Investing: Determinants of External Financing of Social Enterprises in Brazil," Sustainability, MDPI, vol. 15(15), pages 1-21, August.
  5. Ritu Srivastava & Vibhava Srivastava, 2024. "A Study of Buyer Motivations at the Bottom of Pyramid in Urban India," Vision, , vol. 28(5), pages 645-658, November.
  6. Marie Di Nardo & Franck Brulhart & Marion Vieu, 2025. "Assessing the relevance of the concept of political corporate social responsibility in management research," Post-Print halshs-04837335, HAL.
  7. Basu, Shubhabrata & Pereira, Vijay & Sinha, Paresha & Malik, Ashish & Moovendhan, V., 2022. "Esoteric governance mechanism and collective brand equity creation in confederated organizations: Evidence from an emerging economy," Journal of Business Research, Elsevier, vol. 149(C), pages 217-230.
  8. Kumar, Avinash & Kumra, Rajeev & Singh, Ramendra, 2022. "Base of the pyramid producers’ constraints: An integrated review and research agenda," Journal of Business Research, Elsevier, vol. 140(C), pages 115-129.
  9. Pooja Goel & Nitika Sharma & Raiswa Saha, 2024. "Consumption Behaviour of Poor Consumers: A Bibliometric and Content Analysis," FIIB Business Review, , vol. 13(3), pages 304-317, May.
  10. Luiza Ribeiro Alves Cunha & Bianca B. P. Antunes & Vinícius Picanço Rodrigues & Paula Santos Ceryno & Adriana Leiras, 2024. "Measuring the impact of donations at the Bottom of the Pyramid (BoP) amid the COVID-19 pandemic," Annals of Operations Research, Springer, vol. 335(3), pages 1209-1239, April.
  11. Evelyn Odonkor & Jessie Pallud, 2022. "A Configurational Approach to Understanding the Drivers of Mobile Phone Usage in Developing Countries," Post-Print hal-03866912, HAL.
  12. Varsha Khandker, 2023. "Two decades of the bottom of the pyramid research: identifying the influencers, structure, and the evolution of the concept," Management Review Quarterly, Springer, vol. 73(3), pages 1151-1178, September.
  13. Ishani Patharia Chopra & Charles Jebarajakirthy & Tanu Jain & Haroon Iqbal Maseeh, 2024. "Electronic shopping cart abandonment: What do we know and where should we be heading?," Electronic Markets, Springer;IIM University of St. Gallen, vol. 34(1), pages 1-30, December.
  14. Sujeet Kumar Sharma & Anubhav Mishra, 2023. "Enablers and Inhibitors of Mobile Payments in Rural India: a Dual-Factor Theory Perspective," Information Systems Frontiers, Springer, vol. 25(6), pages 2335-2351, December.
  15. Adomako, Samuel & Amankwah-Amoah, Joseph & Ahsan, Mujtaba, 2023. "Base of the pyramid orientation, imitation orientation and new product performance in an emerging market," Technovation, Elsevier, vol. 119(C).
  16. Gupta, Suraksha & Kanungo, Rama Prasad, 2022. "Financial inclusion through digitalisation: Economic viability for the bottom of the pyramid (BOP) segment," Journal of Business Research, Elsevier, vol. 148(C), pages 262-276.
  17. Erik Karger & Marvin Jagals & Frederik Ahlemann, 2021. "Blockchain for Smart Mobility—Literature Review and Future Research Agenda," Sustainability, MDPI, vol. 13(23), pages 1-32, November.
  18. Sood, Kirti & Singh, Simarjeet & Behl, Abhishek & Sindhwani, Rahul & Kaur, Sandeepa & Pereira, Vijay, 2023. "Identification and prioritization of the risks in the mass adoption of artificial intelligence-driven stable coins: The quest for optimal resource utilization," Resources Policy, Elsevier, vol. 81(C).
  19. Chowdhury, Reajul & Crost, Benjamin & Hoffmann, Vivian, 2022. "Marketing fortified rice: Effects of aspirational messaging and association with free distribution," Food Policy, Elsevier, vol. 112(C).
  20. Mukherjee, Srabanti & Datta, Biplab, 2025. "Counterfeit conundrum: Insights into bottom of the pyramid consumer behavior in India," Journal of Retailing and Consumer Services, Elsevier, vol. 82(C).
  21. Purohit, Sonal & Paul, Justin & Mishra, Rikee, 2021. "Rethinking the bottom of the pyramid: Towards a new marketing mix," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).
  22. Kumar, Jitender & Katiyar, Gagan & Mehrotra, Ankit & Attri, Rekha & Vishnoi, Sushant Kumar, 2024. "Connecting BOP consumers and retailers: What drives small-time retailing through social media?," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
  23. Kittur, Prathamesh & Agarwal, Shailja, 2024. "Cultural bridges in Business: Critical review and future directions in cross-cultural B2B relationships," Journal of Business Research, Elsevier, vol. 180(C).
  24. McGrath, Lucie Klarsfeld & Kayser, Oliver & Dalsace, Frédéric, 2021. "Mindset drives success: Selling beneficial products at the base of the pyramid," Business Horizons, Elsevier, vol. 64(4), pages 475-487.
  25. Hosany, A. R. Shaheen & Hosany, Sameer & He, Hongwei, 2022. "Children sustainable behaviour: A review and research agenda," Journal of Business Research, Elsevier, vol. 147(C), pages 236-257.
  26. Mukherjee, Srabanti & Datta, Biplab & Paul, Justin, 2020. "The phenomenon of purchasing second-hand products by the BOP consumers," Journal of Retailing and Consumer Services, Elsevier, vol. 57(C).
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