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Relationships among community interaction characteristics, perceived benefits, community commitment, and oppositional brand loyalty in online brand communities

Citations

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Cited by:

  1. Hechmi Najjar & Chaker Najar, 2023. "From relational benefits to consumer loyalty across international perspective: a meta-analytic structural equation modeling," Journal of Marketing Analytics, Palgrave Macmillan, vol. 11(3), pages 470-489, September.
  2. Zhimin Zhou & Yucheng Wang & Yaqin Zheng & Shixiong Liu, 2023. "Effects of brand community social responsibility: roles of collective self-esteem and altruism," Journal of Brand Management, Palgrave Macmillan, vol. 30(4), pages 347-366, July.
  3. Luo, Nuan & Zhang, Mingli & Hu, Mu & Wang, Yu, 2016. "How community interactions contribute to harmonious community relationships and customers’ identification in online brand community," International Journal of Information Management, Elsevier, vol. 36(5), pages 673-685.
  4. Subarna Nandy & Neena Sondhi, 2022. "Brand Pride in Consumer–Brand Relationships: Towards a Conceptual Framework," Global Business Review, International Management Institute, vol. 23(5), pages 1098-1117, October.
  5. Wang, Nan & Sun, Yongqiang & Shen, Xiao-Liang & Zhang, Xi, 2018. "A value-justice model of knowledge integration in wikis: The moderating role of knowledge equivocality," International Journal of Information Management, Elsevier, vol. 43(C), pages 64-75.
  6. Osuna Ramírez, Sergio Andrés & Veloutsou, Cleopatra & Morgan-Thomas, Anna, 2024. "On the antipodes of love and hate: The conception and measurement of brand polarization," Journal of Business Research, Elsevier, vol. 179(C).
  7. Ree Chan Ho & Muslim Amin, 2023. "Exploring the role of commitment in potential absorptive capacity and its impact on new financial product knowledge: a social media banking perspective," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 28(3), pages 585-598, September.
  8. Fan Yuan & Jia Li & Yan Mao, 2025. "Exploring Developmental Trajectories for English Language Teachers: Evidence From Professional Agency, Teacher Commitment, and Professional Learning Communities in Chinese Universities," SAGE Open, , vol. 15(1), pages 21582440251, February.
  9. Rinka Apsari & Daniel Tumpal Hamonangan Aruan, 2024. "Examining Factors Influencing Consumers’ Participation in Social Media Contests," International Review of Management and Marketing, Econjournals, vol. 14(4), pages 152-160, July.
  10. Caitlin McLaughlin & Kai Haverila & Matti Haverila, 2022. "Gratifications sought versus gratifications achieved in online brand communities: satisfaction and motives of lurkers and posters," Journal of Brand Management, Palgrave Macmillan, vol. 29(2), pages 190-207, March.
  11. David Amani, 2025. "Where Your Treasure is, There Your Heart Will be Also: Cultivating Sports Fan Ethnocentrism Through Team Identification and Perceived Sacredness in the Sports Industry," SAGE Open, , vol. 15(3), pages 21582440251, September.
  12. Rehan Bhatia & Agam Gupta & M. Vimalkumar & Divya Sharma, 2025. "Factors affecting Consumer Brand Sabotage virality: a study of an Indian brand #boycott," Information Systems and e-Business Management, Springer, vol. 23(1), pages 41-68, March.
  13. Zi-Xu Wang & Zheng Jiang & Amer Hamzah Bin Jantan & Philip Pong Weng Wong & Lei Wang, 2024. "The Impact of Perceived Interactivity of Virtual Brand Communities on Consumer Purchases of Domestic Electric Vehicles in China," SAGE Open, , vol. 14(4), pages 21582440241, December.
  14. Ying Zhou & Sameer Kumar & Fumitaka Furuoka, 2024. "Correction: Enhancing customer value co-creation and stickiness in social commerce: integrating PLS-SEM and NCA for deeper insights into customer-to-customer dynamics," Humanities and Social Sciences Communications, Palgrave Macmillan, vol. 11(1), pages 1-1, December.
  15. Liao, Junyun & Chen, Jiawen & Zhao, Haichuan & Li, Muhua, 2023. "Fanning the flames: Transmitting negative word of mouth of rival brands," Journal of Business Research, Elsevier, vol. 154(C).
  16. Jose Ramon Saura & Daniel Palacios-Marqués & Domingo Ribeiro-Soriano, 2025. "Privacy concerns in social media UGC communities: Understanding user behavior sentiments in complex networks," Information Systems and e-Business Management, Springer, vol. 23(1), pages 125-145, March.
  17. Wang, Nan & Wang, Liya & Ma, Zhenzhong & Wang, Shouyang, 2022. "From knowledge seeking to knowledge contribution: A social capital perspective on knowledge sharing behaviors in online Q&A communities," Technological Forecasting and Social Change, Elsevier, vol. 182(C).
  18. Cheng, Guo & Li, Wenjie & Si, Dongyang & Li, Dalin & Han, Xiaoyun, 2025. "Exploring the moderating role of ethics position between community commitment and oppositional loyalty in Huawei's brand communities," Journal of Retailing and Consumer Services, Elsevier, vol. 84(C).
  19. Sunanda Nayak & Vijay Pereira & Bahar Ali Kazmi & Pawan Budhwar, 2024. "To Buy or Not to Buy? Exploring Ethical Consumerism in an Emerging Market—India," Journal of Business Ethics, Springer, vol. 191(4), pages 811-835, May.
  20. Kim, Woo Bin & Xie, Jiali & Choo, Ho Jung, 2023. "Role of perceived benefits of online shopping festival in vietnam: Differences between millennials and generation Z," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
  21. Abhishek Behl & Manish Gupta & Justin Zhang, 2025. "Guest editorial overview: “dark side of online communities”," Information Systems and e-Business Management, Springer, vol. 23(1), pages 1-11, March.
  22. Lishan Xie & Xinhua Guan & Shih-Shuo Yeh & Tzung-Cheng Huan, 2025. "Using value co-creation behavior as a mediator to explore the influence of virtual tourism community characteristics on destination brand equity," Journal of Brand Management, Palgrave Macmillan, vol. 32(1), pages 1-16, January.
  23. Siti Noor Aishah Mohd Sidik & Adilah Othman & Chuan Huat Ong & Nabihah Muhammad, 2025. "The Mediating Effect of Brand Community Commitment on the Relationship between Brand Trust, Brand Love and Customer Citizenship Behavior: Evidence from Malaysia," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 9(3), pages 1113-1129, March.
  24. Subarna Nandy & Neena Sondhi & Himanshu Joshi, 2024. "Toward a measure of brand pride: scale development and validation," Journal of Brand Management, Palgrave Macmillan, vol. 31(4), pages 430-448, July.
  25. Zhang, Mingli & Guo, Lingyun & Hu, Mu & Liu, Wenhua, 2017. "Influence of customer engagement with company social networks on stickiness: Mediating effect of customer value creation," International Journal of Information Management, Elsevier, vol. 37(3), pages 229-240.
  26. Habibi, Mohammad Reza & Laroche, Michel & Richard, Marie-Odile, 2014. "Brand communities based in social media: How unique are they? Evidence from two exemplary brand communities," International Journal of Information Management, Elsevier, vol. 34(2), pages 123-132.
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