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Masstige model and measure for brand management

Citations

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Cited by:

  1. Das, Manish & Jebarajakirthy, Charles & Sivapalan, Achchuthan, 2022. "How consumption values and perceived brand authenticity inspire fashion masstige purchase? An investigation," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
  2. Wang, Zi & Yuan, Ruizhi & Luo, Jun & Liu, Martin J., 2022. "Redefining “masstige” luxury consumption in the post-COVID era," Journal of Business Research, Elsevier, vol. 143(C), pages 239-254.
  3. Mansoor, Mahnaz & Paul, Justin & Saeed, Abid & Cheah, Jun-Hwa, 2024. "When mass meets prestige: The impact of symbolic motivations, inspirations, and purchase intentions for Masstige products," Journal of Business Research, Elsevier, vol. 176(C).
  4. Bhardwaj, Bhawana & Sharma, Dipanker, 2023. "Migration of skilled professionals across the border: Brain drain or brain gain?," European Management Journal, Elsevier, vol. 41(6), pages 1021-1033.
  5. Srivastava, Saurabh & Singh, Shiwangi & Dhir, Sanjay, 2020. "Culture and International business research: A review and research agenda," International Business Review, Elsevier, vol. 29(4).
  6. Katyal, Kanupriya & Dawra, Jagrook & Soni, Nitin, 2022. "The posh, the paradoxical and the phony: Are there individual differences between consumers of luxury, masstige and counterfeit brands?," Journal of Business Research, Elsevier, vol. 152(C), pages 191-204.
  7. Zhang, Jing & Chen, Mingliang & Xie, Zhaohan & Zhuang, Jingyi, 2022. "Don't fall into exquisite poverty: The impact of mismatch between consumers and luxury brands on happiness," Journal of Business Research, Elsevier, vol. 151(C), pages 298-309.
  8. Park, Jungkun & Back, Seung Yub & Kim, Dongyoup, 2022. "Masstige consumption values and its effect on consumer behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 67(C).
  9. repec:ehl:lserod:129442 is not listed on IDEAS
  10. Jain, Geetika & Paul, Justin & Shrivastava, Archana, 2021. "Hyper-personalization, co-creation, digital clienteling and transformation," Journal of Business Research, Elsevier, vol. 124(C), pages 12-23.
  11. Shukla, Paurav & Rosendo-Rios, Veronica & Khalifa, Dina, 2022. "Is luxury democratization impactful? Its moderating effect between value perceptions and consumer purchase intentions," Journal of Business Research, Elsevier, vol. 139(C), pages 782-793.
  12. Reyes-Menendez, Ana & Palos-Sanchez, Pedro & Saura, Jose Ramon & Santos, Carmen Rodríguez, 2022. "Revisiting the impact of perceived social value on consumer behavior toward luxury brands," European Management Journal, Elsevier, vol. 40(2), pages 224-233.
  13. Burhanudin Burhanudin & Firsta Diva Septianti, 2024. "Social Media Word of Mouth and Masstige Purchase Behaviour," Central European Business Review, Prague University of Economics and Business, vol. 2024(5), pages 71-94.
  14. Moorlock, Emily & Dekel-Dachs, Ofer & Stokes, Peter & Larsen, Gretchen, 2023. "Constructing Consumer-Masstige brand relationships in a volatile social reality," Journal of Business Research, Elsevier, vol. 155(PA).
  15. Purohit, Sonal & Radia, Karan Nilesh, 2022. "Conceptualizing masstige buying behavior: A mixed-method approach," Journal of Business Research, Elsevier, vol. 142(C), pages 886-898.
  16. Ho, Foo Nin & Wong, Jared & Brodowsky, Glen, 2023. "Does masstige offer the prestige of luxury without the social costs? Status and warmth perceptions from masstige and luxury signals," Journal of Business Research, Elsevier, vol. 155(PA).
  17. Das, Manish & Saha, Victor & Jebarajakirthy, Charles & Kalai, Anjana & Debnath, Nirmalya, 2022. "Cultural consequences of brands' masstige: An emerging market perspective," Journal of Business Research, Elsevier, vol. 146(C), pages 338-353.
  18. Calvin Y. OJELEYE & Abdullahi H. MUSTAPHA & Salisu UMAR & Mutiu BAKARE, 2023. "Brand Image, Customer Satisfaction and Consumer Purchase Intentions in the Banking Sector of Nigeria: Can Service Quality Strengthen the Relationship," Business & Management Compass, University of Economics Varna, issue 2, pages 110-124.
  19. Yuelong, Zeng & Jingwen, Liu & Wenting, Feng, 2025. "Integrating high and low-status signals in product design: Effects on luxury brand preference," Journal of Business Research, Elsevier, vol. 198(C).
  20. Husain, Rehan & Paul, Justin & Koles, Bernadett, 2022. "The role of brand experience, brand resonance and brand trust in luxury consumption," Journal of Retailing and Consumer Services, Elsevier, vol. 66(C).
  21. Nawaz, Asif & Gilal, Faheem Gul & Channa, Khalil Ahmed & Gilal, Rukhsana Gul, 2023. "Going deep into a leader's integrity: A systematic review and the way forward," European Management Journal, Elsevier, vol. 41(6), pages 845-863.
  22. Gilal, Faheem Gul & Gilal, Naeem Gul & Shahid, Shadma & Gilal, Rukhsana Gul & Shah, Syed Mir Muhammad, 2022. "The role of product design in shaping masstige brand passion: A masstige theory perspective," Journal of Business Research, Elsevier, vol. 152(C), pages 487-504.
  23. Bhukya, Ramulu & Paul, Justin & Kastanakis, Minas & Robinson, Sarah, 2022. "Forty years of European Management Journal: A bibliometric overview," European Management Journal, Elsevier, vol. 40(1), pages 10-28.
  24. Lim, Weng Marc & Aggarwal, Arun & Dandotiya, Ravi, 2022. "Marketing luxury services beyond affluence in the new normal: Insights from fine dining during the coronavirus pandemic," Journal of Retailing and Consumer Services, Elsevier, vol. 66(C).
  25. Vlačić, Božidar & Corbo, Leonardo & Costa e Silva, Susana & Dabić, Marina, 2021. "The evolving role of artificial intelligence in marketing: A review and research agenda," Journal of Business Research, Elsevier, vol. 128(C), pages 187-203.
  26. Boisvert, Jean & Christodoulides, George & Sajid Khan, M., 2023. "Toward a better understanding of key determinants and consequences of masstige consumption," Journal of Business Research, Elsevier, vol. 161(C).
  27. Iaia, Lea & Leonelli, Simona & Masciarelli, Francesca & Christofi, Michael & Cooper, Sir Cary, 2022. "The malevolent side of masstige consumers’ behavior: The role of dark triad and technology propensity," Journal of Business Research, Elsevier, vol. 149(C), pages 954-966.
  28. Thomas, Veronica L. & Bock, Dora E. & Mangus, Stephanie M. & Mohammadi, Setare, 2024. "Wearing your success on your sleeve: How salesperson luxury brand consumption affects consumers’ perceptions," Journal of Retailing, Elsevier, vol. 100(4), pages 532-548.
  29. Gilal Faheem Gul & Gilal Naeem Gul & Gilal Rukhsana Gul & Gong Zhenxing & Gilal Waseem Gul & Tunio Muhammad Nawaz, 2021. "The Ties That Bind: Do Brand Attachment and Brand Passion Translate Into Consumer Purchase Intention?," Journal of Management and Business Administration. Central Europe, Sciendo, vol. 29(1), pages 14-38, March.
  30. Rosendo-Rios, Veronica & Shukla, Paurav, 2023. "The effects of masstige on loss of scarcity and behavioral intentions for traditional luxury consumers," Journal of Business Research, Elsevier, vol. 156(C).
  31. Alić Adi & Činjarević Merima & Maktouf-Kahriman Nedžla, 2022. "Exploring the antecedents of masstige purchase behaviour among different generations," Management & Marketing, Sciendo, vol. 17(3), pages 255-271, September.
  32. Taosheng Wang & Hongyan Zuo & C. H. Wu & B. Hu, 2021. "Combined soft measurement on key indicator parameters of new competitive advantages for China's export," Financial Innovation, Springer;Southwestern University of Finance and Economics, vol. 7(1), pages 1-24, December.
  33. Halima Habuba Mohamed & Yongjun Li & Ataullah Kiani & Usman Ghani, 2024. "Raving Fans or Silent Critics? Brand Service Recovery’s Impact on Positive eWOM," SAGE Open, , vol. 14(1), pages 21582440231, January.
  34. Geerts, Angy & Masset, Julie, 2022. "Luxury tourism through private sales websites: Exploration of prestige-seeking consumers’ motivations and managers’ perceptions," Journal of Business Research, Elsevier, vol. 145(C), pages 377-386.
  35. Suzanne Billot & Gaelle Pantin-Sohier & Romain Sohier & Alice Sohier, 2021. "Does the rap wear Dior? The impact of rap endorser on luxury brand personality," Post-Print hal-03632422, HAL.
  36. Quamina, La Toya & Xue, Melanie Tao & Chawdhary, Rahul, 2023. "‘Co-branding as a masstige strategy for luxury brands: Desirable or not?," Journal of Business Research, Elsevier, vol. 158(C).
  37. Shahid, Shadma & Paul, Justin, 2021. "Intrinsic motivation of luxury consumers in an emerging market," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).
  38. Das, Manish & Jebarajakirthy, Charles & Shankar, Amit & Maseeh, Haroon Iqbal & Saha, Raiswa, 2025. "Why the masses purchase prestige products? A meta-analysis," Journal of Business Research, Elsevier, vol. 200(C).
  39. Chandon, Jean-Louis & Laurent, Gilles & Lambert-Pandraud, Raphaëlle, 2022. "Battling for consumer memory: Assessing brand exclusiveness and brand dominance from citation-list," Journal of Business Research, Elsevier, vol. 145(C), pages 468-481.
  40. Chatterjee, Sheshadri & Chaudhuri, Ranjan & Vrontis, Demetris, 2023. "Masstige marketing: An empirical study of consumer perception and product attributes with moderating role of status, emotion, and pride," Journal of Business Research, Elsevier, vol. 155(PA).
  41. Mansoor, Mahnaz & Paul, Justin, 2022. "Mass prestige, brand happiness and brand evangelism among consumers," Journal of Business Research, Elsevier, vol. 144(C), pages 484-496.
  42. Rukhsana Gul Gilal & Faheem Gul Gilal & Naeem Gul Gilal, 2024. "Beauty and the brands: the interplay of celebrity attractiveness, brand envy, and social comparison in shaping masstige brand passion in hospitality," Journal of Brand Management, Palgrave Macmillan, vol. 31(3), pages 251-264, May.
  43. Dash, Ganesh & Kiefer, Kip & Paul, Justin, 2021. "Marketing-to-Millennials: Marketing 4.0, customer satisfaction and purchase intention," Journal of Business Research, Elsevier, vol. 122(C), pages 608-620.
  44. Kautish, Pradeep & Paul, Justin & Sharma, Rajesh, 2021. "The effect of assortment and fulfillment on shopping assistance and efficiency: An e-tail servicescape perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
  45. Chakraborty, Debarun & Paul, Justin, 2023. "Healthcare apps’ purchase intention: A consumption values perspective," Technovation, Elsevier, vol. 120(C).
  46. Suzuki, Satoko & Kanno, Saori, 2022. "The role of brand coolness in the masstige co-branding of luxury and mass brands," Journal of Business Research, Elsevier, vol. 149(C), pages 240-249.
  47. Chara Lyroni & George Spais, 2025. "Correction to: Consumer (brand) happiness of premium fashion brands and value-consciousness: the case of clothing and footwear for Gen X and Gen Z as shoppers via digital platforms," Journal of Marketing Analytics, Palgrave Macmillan, vol. 13(3), pages 986-986, September.
  48. Dash, Ganesh & Paul, Justin, 2021. "CB-SEM vs PLS-SEM methods for research in social sciences and technology forecasting," Technological Forecasting and Social Change, Elsevier, vol. 173(C).
  49. Koksal, Daria & Koskie, Melanie Moore & Locander, William B., 2025. "When looks matter: Aesthetic appeal's role in consumers' identity and impulse purchases," Journal of Retailing and Consumer Services, Elsevier, vol. 87(C).
  50. Park, JungKun & Ahn, Suhyoung, 2025. "Unpacking masstige brand perception: A multimethod study on value dimensions and brand extension," Journal of Retailing and Consumer Services, Elsevier, vol. 87(C).
  51. Robertson, Jeandri & Botha, Elsamari & Ferreira, Caitlin & Pitt, Leyland, 2022. "How deep is your love? The brand love-loyalty matrix in consumer-brand relationships," Journal of Business Research, Elsevier, vol. 149(C), pages 651-662.
  52. Komal Kapoor & Mohit Maurya & Ravneet Singh Bhandari, 2025. "Factors impacting purchase intention towards masstige brands: A SEM based analysis of young consumers in India," International Journal of System Assurance Engineering and Management, Springer;The Society for Reliability, Engineering Quality and Operations Management (SREQOM),India, and Division of Operation and Maintenance, Lulea University of Technology, Sweden, vol. 16(5), pages 1875-1884, May.
  53. Manohar, Sridhar & Paul, Justin & Strong, Carolyn & Mittal, Amit, 2023. "INNOSERV: Generalized scale for perceived service innovation," Journal of Business Research, Elsevier, vol. 160(C).
  54. Muhammad Abdul Rauf Shah & Muhammad Kamran & Tahir Mumtaz Awan & Aamir Zubair Shah & Mudassira Sarfraz, 2025. "Unveiling the complex dynamics of masstige and social value: effects on loyalty and interplay with attitudes," Quality & Quantity: International Journal of Methodology, Springer, vol. 59(3), pages 2285-2308, June.
  55. Vaquero Martín, María, 2021. "Communicating new product development openness – The impact on consumer perceptions and intentions," European Management Journal, Elsevier, vol. 39(6), pages 802-815.
  56. Kumar, Ajay & Paul, Justin & Unnithan, Anandakuttan B., 2020. "‘Masstige’ marketing: A review, synthesis and research agenda," Journal of Business Research, Elsevier, vol. 113(C), pages 384-398.
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