When and how should a retailer use third-party platform channels? The Impact of spillover effects

Citations

Cited by:

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20. Yan, Xiaoyu & Liu, Weihua & Tang, Ou & Hou, Jiahe, 2024. "When will an overconfident entrant in the two-sided market do more good than harm?," International Journal of Production Economics, Elsevier, vol. 267(C).
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