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Does Advertising Serve as a Signal? Evidence from Field Experiments in Mobile Search

Citations

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Cited by:

  1. Tat-Kei Lai & Travis Ng, 2023. "Does competition increase advertising?," Post-Print hal-04127958, HAL.
  2. Vibhanshu Abhishek & Kinshuk Jerath & Siddhartha Sharma, 2025. "The Impact of “Retail Media” on Online Marketplaces: Insights from a Field Experiment," Information Systems Research, INFORMS, vol. 36(1), pages 456-473, March.
  3. Navdeep S. Sahni & Harikesh S. Nair, 2020. "Sponsorship Disclosure and Consumer Deception: Experimental Evidence from Native Advertising in Mobile Search," Marketing Science, INFORMS, vol. 39(1), pages 5-32, January.
  4. Cao, Zike & Belo, Rodrigo, 2023. "Effects of Explicit Sponsorship Disclosure on User Engagement in Social Media Influencer Marketing," SocArXiv b8tsg, Center for Open Science.
  5. Hangcheng Zhao & Ron Berman, 2025. "Algorithmic Collusion of Pricing and Advertising on E-commerce Platforms," Papers 2508.08325, arXiv.org, revised Oct 2025.
  6. repec:osf:socarx:b8tsg_v1 is not listed on IDEAS
  7. Fei Long & Wilfred Amaldoss, 2024. "Self-Preferencing in E-Commerce Marketplaces: The Role of Sponsored Advertising and Private Labels," Marketing Science, INFORMS, vol. 43(5), pages 925-952, September.
  8. Roberto Burguet & Vaiva Petrikaitė, 2023. "Targeted advertising and costly consumer search," Economic Inquiry, Western Economic Association International, vol. 61(2), pages 430-450, April.
  9. Fujisawa, Chieko, 2024. "Corporate strategies to exploit the social status created by advertising: quantity vs. price competition," 24th ITS Biennial Conference, Seoul 2024. New bottles for new wine: digital transformation demands new policies and strategies 302462, International Telecommunications Society (ITS).
  10. Yi-Lin Tsai & Elisabeth Honka, 2021. "Informational and Noninformational Advertising Content," Marketing Science, INFORMS, vol. 40(6), pages 1030-1058, November.
  11. Caio Waisman & Navdeep S. Sahni & Harikesh S. Nair & Xiliang Lin, 2025. "Parallel Experimentation and Competitive Interference on Online Advertising Platforms," Marketing Science, INFORMS, vol. 44(2), pages 437-456, March.
  12. Hsing Kenneth Cheng & D. Daniel Sokol & Xinyu Zang, 2024. "The rise of empirical online platform research in the new millennium," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 33(2), pages 416-451, March.
  13. Lingfang (Ivy) Li & Steven Tadelis & Xiaolan Zhou, 2020. "Buying reputation as a signal of quality: Evidence from an online marketplace," RAND Journal of Economics, RAND Corporation, vol. 51(4), pages 965-988, December.
  14. Wang, Jun & Hou, Pengwen & Peng, Shuxia & Yuan, Nan, 2024. "Contracting and advertising for e-commerce platforms with private-effectiveness information," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 192(C).
  15. Weijia Dai & Hyunjin Kim & Michael Luca, 2016. "Which Firms Gain from Digital Advertising? Evidence from a Field Experiment," Harvard Business School Working Papers 17-025, Harvard Business School, revised Jan 2023.
  16. Tat‐kei Lai & Travis Ng, 2023. "Does competition increase advertising?," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 44(6), pages 3233-3248, September.
  17. Andreas Kraft & Raghunath Singh Rao, 2025. "Signaling quality via demand lockout," Quantitative Marketing and Economics (QME), Springer, vol. 23(1), pages 1-44, March.
  18. Bart J. Bronnenberg & Jean-Pierre Dubé & Chad Syverson, 2022. "Marketing Investment and Intangible Brand Capital," Journal of Economic Perspectives, American Economic Association, vol. 36(3), pages 53-74, Summer.
  19. Guy Aridor & Duarte Gonçalves & Daniel Kluver & Ruoyan Kong & Joseph Konstan, 2022. "The Informational Role of Online Recommendations: Evidence from a Field Experiment," CESifo Working Paper Series 10129, CESifo.
  20. Fei Long & Kinshuk Jerath & Miklos Sarvary, 2022. "Designing an Online Retail Marketplace: Leveraging Information from Sponsored Advertising," Marketing Science, INFORMS, vol. 41(1), pages 115-138, January.
  21. Ran Pan & Juan Feng, 2025. "Better Is Better? Signaling Paradoxes in Performance-Based Advertising," Information Systems Research, INFORMS, vol. 36(2), pages 1217-1227, June.
  22. Xiang Hui & Zekun Liu & Weiqing Zhang, 2023. "From High Bar to Uneven Bars: The Impact of Information Granularity in Quality Certification," Management Science, INFORMS, vol. 69(10), pages 6109-6127, October.
  23. Jesper Akesson & Robert Hahn & Robert Metcalfe & Manuel Monti-Nussbaum, 2025. "The Impact of Fake Reviews on Demand and Welfare," Framed Field Experiments 00821, The Field Experiments Website.
  24. Mimansa Bairathi & Xu Zhang & Anja Lambrecht, 2025. "The Value of Platform Endorsement," Marketing Science, INFORMS, vol. 44(1), pages 84-101, January.
  25. Weijia Dai & Hyunjin Kim & Michael Luca, 2023. "Frontiers: Which Firms Gain from Digital Advertising? Evidence from a Field Experiment," Marketing Science, INFORMS, vol. 42(3), pages 429-439, May.
  26. Ian N. Weaver & Vineet Kumar & Lalit Jain, 2025. "Nonparametric Pricing Bandits Leveraging Informational Externalities to Learn the Demand Curve," Marketing Science, INFORMS, vol. 44(6), pages 1299-1320, November.
  27. Ivan A. Guitart & Guillaume Hervet, 2025. "Exploring the interaction between television and branded search advertising: Implications for real-time syncing strategies," Journal of the Academy of Marketing Science, Springer, vol. 53(6), pages 1692-1714, December.
  28. Joonhyuk Yang & Navdeep S. Sahni & Harikesh S. Nair & Xi Xiong, 2024. "Advertising as Information for Ranking E-Commerce Search Listings," Marketing Science, INFORMS, vol. 43(2), pages 360-377, March.
  29. Michael Thomas & Marcel Goic & Kirthi Kalyanam, 2025. "Long Lags and Large Returns: Experimental Evidence from Advertising to Businesses," Management Science, INFORMS, vol. 71(10), pages 8750-8766, October.
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