User behaviors toward mobile video adoption in Taiwan: A qualitative study
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References listed on IDEAS
- Fred D. Davis & Richard P. Bagozzi & Paul R. Warshaw, 1989. "User Acceptance of Computer Technology: A Comparison of Two Theoretical Models," Management Science, INFORMS, vol. 35(8), pages 982-1003, August.
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Keywordsmobile video; Unified Theory of Acceptance and Use of Technology model (UTAUT); mobile video adoption; Taiwan;
NEP fieldsThis paper has been announced in the following NEP Reports:
- NEP-ALL-2011-12-13 (All new papers)
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