Factors influencing the adoption of mobile services consumers' preferences using analytic hierarchy process
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References listed on IDEAS
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- Nikou, Shahrokh & Mezei, József, 2013. "Evaluation of mobile services and substantial adoption factors with Analytic Hierarchy Process (AHP)," Telecommunications Policy, Elsevier, vol. 37(10), pages 915-929.
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KeywordsAdoption; AHP; Mobile Value Services; Consumer's Preferences;
NEP fieldsThis paper has been announced in the following NEP Reports:
- NEP-ALL-2011-12-13 (All new papers)
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