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Konzepte und Wirkungen nachhaltigen Unternehmertums

  • Maaß, Frank
  • Chlosta, Simone
  • Icks, Annette
  • Welter, Friederike
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    Betriebliches Nachhaltigkeitsmanagement zielt auf einen verantwortungsvollen Umgang mit Ressourcen und auf die entsprechende Gestaltung der innerbetrieblichen Abläufe ab. Dabei nutzen Unternehmen, die nachhaltiges Wirtschaften mit strategischen Zielen verbinden und hierbei über das gesetzlich Geforderte und bloße Philanthropie hinausgehen, die Instrumente des Stakeholder Managements sowie der Corporate Compliance. Im Alltag werden diese Managementansätze von kleinen, mittleren wie auch großen Unternehmen gleichermaßen angewendet. Daneben existiert eine Vielzahl an weiteren Konzepten, die sich bei näherer Betrachtung jedoch als Varianten der beiden vorgenannten Nachhaltigkeitskonzeptionen erweisen. Während die Unternehmen die betriebswirtschaftlichen Effekte ihres Nachhaltigkeitsengagements durchaus einschätzen können (Ressourcenzugewinn, Signal-, Motivations- und Bindungswirkungen), sind die volkswirtschaftlichen Effekte kaum eindeutig messbar.

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    File URL: http://econstor.eu/bitstream/10419/95878/1/780768493.pdf
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    Paper provided by Institut für Mittelstandsforschung (IfM) Bonn in its series IfM-Materialien with number 227.

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    Date of creation: 2014
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    Handle: RePEc:zbw:ifmmat:227
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    1. Cohen, Boyd & Winn, Monika I., 2007. "Market imperfections, opportunity and sustainable entrepreneurship," Journal of Business Venturing, Elsevier, vol. 22(1), pages 29-49, January.
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