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Breaking the Scroll (BTS): A Randomized Controlled Trial Assessing Social Media Use and Youth Mental Health in the Context of a Developing Economy

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  • Andlib, Zubaria

Abstract

This study examines the causal impact of addictive patterns of social media use on mental health outcomes through a randomized controlled trial conducted among young individuals (18 to 24 years) in Pakistan. Participants in the treatment group received an intervention designed to limit their social media use, while the control group maintained their usual usage patterns. The findings indicate that limiting social media use leads to significant improvements in mental health, including reductions in depression and anxiety, alongside notable increases in self-esteem and overall well-being among young adults. The intervention improves sleep quality and reduces perceived stress, demonstrating that excessive use of social media apps significantly affects psychological and behavioural health. The findings highlight the potential for policy interventions, including behavioural nudges, youth-targeted awareness campaigns, and regulatory actions, to decrease the negative externalities associated with unregulated social media use. Future research should evaluate the long-term effects of addictive patterns of social media use and the differential impacts across diverse socio-demographic groups, considering the increasing integration of digital platforms into everyday life.

Suggested Citation

  • Andlib, Zubaria, 2025. "Breaking the Scroll (BTS): A Randomized Controlled Trial Assessing Social Media Use and Youth Mental Health in the Context of a Developing Economy," GLO Discussion Paper Series 1603, Global Labor Organization (GLO).
  • Handle: RePEc:zbw:glodps:1603
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    References listed on IDEAS

    as
    1. Luca Braghieri & Ro'ee Levy & Alexey Makarin, 2022. "Social Media and Mental Health," American Economic Review, American Economic Association, vol. 112(11), pages 3660-3693, November.
    2. Amy Orben & Andrew K. Przybylski, 2019. "The association between adolescent well-being and digital technology use," Nature Human Behaviour, Nature, vol. 3(2), pages 173-182, February.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Social Media; Mental Health; Randomized Controlled Trial; Digital Well-being; Behavioural Nudges;
    All these keywords.

    JEL classification:

    • I12 - Health, Education, and Welfare - - Health - - - Health Behavior
    • I31 - Health, Education, and Welfare - - Welfare, Well-Being, and Poverty - - - General Welfare, Well-Being
    • D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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