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Unlocking Organizational Potential: Talent Management as a Driver of Innovation in the AI Era

Author

Listed:
  • Burić, Ema
  • Čavalić, Admir
  • Hadžić, Faruk

Abstract

In the context of increasing global competition and rapid technological change, talent management has become a strategic imperative, especially for small and medium-sized enterprises. This paper first explores the importance of talent management and its relevance in a dynamic business environment shaped by digital transformation and artificial intelligence. Through desk research, it is demonstrated that effective talent strategies are becoming essential for innovation, adaptability, and long-term competitiveness. Building on these findings, the paper presents five case studies conducted in 2023 across diverse service enterprises, including banking, retail, IT, hospitality, and market research. The aim was to provide a deeper insight into the actual forms of implementation, practices, and challenges that organizations face in the process of talent management. The results indicate that while the importance of talent management is widely acknowledged, it is rarely implemented as a comprehensive, integrated system. Instead, SMEs tend to focus on isolated activities, often lacking strategic alignment. The paper concludes that in BiH there is a strong need for greater promotion of talent management as a strategic priority. To achieve meaningful and sustainable results, SMEs should move beyond fragmented efforts and adopt a comprehensive talent management model.

Suggested Citation

  • Burić, Ema & Čavalić, Admir & Hadžić, Faruk, 2025. "Unlocking Organizational Potential: Talent Management as a Driver of Innovation in the AI Era," EconStor Conference Papers 343369, ZBW - Leibniz Information Centre for Economics.
    • Handle: RePEc:zbw:esconf:343369
    as

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    File URL: https://www.econstor.eu/bitstream/10419/343369/1/ABS3-Corrected-Final.pdf
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    References listed on IDEAS

    as
    1. Yazan Emnawer Al-Haraisa & *Noor Al-Ma'aitah & Khalaf Al-Tarawneh & Ahmad Abuzaid, 2021. "Talent Management Practices and Competitive Advantage: Evidence From the Jordanian Insurance Sector," International Journal of Service Science, Management, Engineering, and Technology (IJSSMET), IGI Global Scientific Publishing, vol. 12(5), pages 102-115, September.
    2. Rabbi, Faria & Ahad, Nouman & Kousar, Tahira & Ali, Tanzila, 2015. "Talent Management as a Source of Competitive Advantage," Journal of Asian Business Strategy, Asian Economic and Social Society, vol. 5(9), pages 208-214.
    3. Faria Rabbi & Nouman Ahad & Tahira Kousar & Tanzila Ali, 2015. "Talent management as a source of competitive advantage," Journal of Asian Business Strategy, Asian Economic and Social Society, vol. 5(9), pages 208-214, September.
    Full references (including those not matched with items on IDEAS)

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    Keywords

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    JEL classification:

    • O15 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Economic Development: Human Resources; Human Development; Income Distribution; Migration
    • J24 - Labor and Demographic Economics - - Demand and Supply of Labor - - - Human Capital; Skills; Occupational Choice; Labor Productivity
    • M12 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Personnel Management; Executives; Executive Compensation

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