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Managing Policy Networks: A Social Marketing- And Collective Intelligence Systems-Driven View

Listed author(s):
  • Carmen Echebarria


  • Jose M. Barrutia

This research contributes a new view of Policy Networks (PN) management. The research object is a successful PN practice in the Basque Country (BC) over an 8-year period, in relation to Local Agenda 21 (LA21) promotion. The Basque experience is studied using a qualitative and a quantitative approach. PNs are viewed as social marketing-driven collective intelligence systems built to have an effect on municipality commitment to LA21 (in terms of value, satisfaction and loyalty). The research concludes that by fostering the co-development ‘genome' (a mix of co-decision, co-creation, love, glory and money ‘genes') a commitment to the new tool is achieved.

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Paper provided by European Regional Science Association in its series ERSA conference papers with number ersa11p1402.

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Date of creation: Sep 2011
Handle: RePEc:wiw:wiwrsa:ersa11p1402
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  1. Carmen Echebarria & Jose M Barrutia & Itziar Aguado, 2009. "The ISC framework: modelling drivers for the degree of Local Agenda 21 implantation in Western Europe," Environment and Planning A, Pion Ltd, London, vol. 41(4), pages 980-995, April.
  2. José M. Barrutia & Carmen Echebarria, 2007. "Regional Network for Quality Promotion: A Case-study of the Basque Country," European Planning Studies, Taylor & Francis Journals, vol. 15(3), pages 429-451, April.
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