Perceived authenticity and museum visitors' behavior: a case of South Tirol's museum of archeology in Bolzano
In this study we analyze perception of authenticity by visitors of South Tyrol's museum of archeology, best known as Otzi museum, in the Autonomous Province of Bolzano (Italy). With the help of factor analysis we individuate two factors related to authenticity and study the determinants of the perception of authenticity by the visitors. Individuated factors are then employed to explain visitors' behavior at the museum. In particular, we study how perception of authenticity is related to the time visitors spend at the museum. Next we investigate the influence of authenticity on shopping behavior of museum visitors. The relevant data were obtained from a survey undertaken in the months from June to August 2010 at site. The empirical findings provide important insights for the management of the Otzi museum.
|Date of creation:||Aug 2011|
|Date of revision:||31 Aug 2011|
|Contact details of provider:|| Postal: via Inama, 5 -- I-38100 Trento TN|
Web page: http://www.unitn.it/disa
More information through EDIRC
|Order Information:|| Postal: DISA Università degli Studi di Trento via Inama, 5 I-38122 Trento TN Italy|
Web: http://www.unitn.it/disa Email:
When requesting a correction, please mention this item's handle: RePEc:trt:disawp:2011/11. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Roberto Gabriele)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.