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Exclusive Dealing Contract and Inefficient Entry Threat

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  • Noriyuki Yanagawa

    (Faculty of Economics, University of Tokyo)

  • Ryoko Oki

    (Graduate School of Economics, University of Tokyo)

Abstract

This paper examines the effects of exclusive dealing contracts in a simple model with manufacturers-distributors relations. We consider entrants in both manufacturing and distribution sectors. It is well-known that a potential entry threat is welfare increasing under homogenous price competition, even though the potential entrant is less productive. This paper reexamines this intuition by employing the above model. We show that the entry threat of a less-productive manufacturer is welfare decreasing when there is an exclusive dealing contract between the incumbent manufacturer and distributor. This result is in contrast to the view of the contestable markets literature.

Suggested Citation

  • Noriyuki Yanagawa & Ryoko Oki, 2008. "Exclusive Dealing Contract and Inefficient Entry Threat," CIRJE F-Series CIRJE-F-583, CIRJE, Faculty of Economics, University of Tokyo.
  • Handle: RePEc:tky:fseres:2008cf583
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    File URL: http://www.cirje.e.u-tokyo.ac.jp/research/dp/2008/2008cf583.pdf
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    1. Baumol, William J, 1982. "Contestable Markets: An Uprising in the Theory of Industry Structure," American Economic Review, American Economic Association, vol. 72(1), pages 1-15, March.
    2. Chiara Fumagalli & Massimo Motta, 2006. "Exclusive Dealing and Entry, when Buyers Compete," American Economic Review, American Economic Association, vol. 96(3), pages 785-795, June.
    3. Roman Inderst & Greg Shaffer, 2007. "Retail Mergers, Buyer Power and Product Variety," Economic Journal, Royal Economic Society, vol. 117(516), pages 45-67, January.
    4. Michael D. Whinston & Ilya R. Segal, 2000. "Naked Exclusion: Comment," American Economic Review, American Economic Association, vol. 90(1), pages 296-309, March.
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