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Visual attention to advertising : The impact of motivation and repetition

Author

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  • Pieters, R.

    (Tilburg University, School of Economics and Management)

  • Rosbergen, E.
  • Hartog, M.

Abstract

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Suggested Citation

  • Pieters, R. & Rosbergen, E. & Hartog, M., 1996. "Visual attention to advertising : The impact of motivation and repetition," Other publications TiSEM 6031b9b8-47d9-4115-a74d-e, Tilburg University, School of Economics and Management.
    • Handle: RePEc:tiu:tiutis:6031b9b8-47d9-4115-a74d-ef0d6e1a6b7f
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    File URL: https://pure.uvt.nl/ws/portalfiles/portal/197352/VISUAL__.PDF
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    Cited by:

    1. Xie, Yi & Grebitus, Carola & Davis, George C., 2015. "Can the new label make a difference? Comparing consumer attention towards the current versus proposed Nutrition Facts panel," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California 205683, Agricultural and Applied Economics Association.
    2. Signe Waechter & Bernadette Sütterlin & Michael Siegrist, 2015. "Desired and Undesired Effects of Energy Labels—An Eye-Tracking Study," PLOS ONE, Public Library of Science, vol. 10(7), pages 1-26, July.
    3. Sam K. Hui & Peter S. Fader & Eric T. Bradlow, 2009. "Path Data in Marketing: An Integrative Framework and Prospectus for Model Building," Marketing Science, INFORMS, vol. 28(2), pages 320-335, 03-04.
    4. Graham, Dan J. & Orquin, Jacob L. & Visschers, Vivianne H.M., 2012. "Eye tracking and nutrition label use: A review of the literature and recommendations for label enhancement," Food Policy, Elsevier, vol. 37(4), pages 378-382.
    5. Zhang, Jing & Yun, Jin Ho & Lee, Eun-Ju, 2021. "Brain buzz for Facebook? Neural indicators of SNS content engagement," Journal of Business Research, Elsevier, vol. 130(C), pages 444-452.

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