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Affective tourism destination image: the case of Portorož

Author

Listed:
  • Helena Nemec Rudež

    (Faculty of Tourism Studies, University of Primorska, Portorož, Slovenia)

Abstract

Purpose – The purpose of this paper is to investigate perceptions of tourists regarding affective tourism destination image of Portorož. Design/methodology/approach – Four semantic differential scales, proposed by Russel and Pratt, were used to for this study to measure pleasant/unpleasant, arousing/sleepy, exciting/gloomy and relaxing/distressing dimensions of affective tourism destination image. The survey instrument was a structured questionnaire. Data were collected across several locations in Portorož resulting in a sample of 417 tourists. Descriptive statistics is used in empirical research. Findings – Portorož appears to be generally perceived as a relaxing and pleasant destination. On the contrary, it is perceived to be neither an arousing nor a sleepy destination and neither an exciting nor a boring destination. Perceptions of an affective tourism destination image in regard to the main motive to visit Portorož are also analyzed. Originality – The paper enhances the slim body of knowledge on affective tourism destination image in the Mediterranean destinations.

Suggested Citation

  • Helena Nemec Rudež, 2014. "Affective tourism destination image: the case of Portorož," Tourism and Hospitality Industry section4-4, University of Rijeka, Faculty of Tourism and Hospitality Management.
    • Handle: RePEc:tho:iscthi:section4-4
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    File URL: https://www.fthm.uniri.hr/files/Kongresi/THI/Papers/2014/THI_May2014_245to255.pdf
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    References listed on IDEAS

    as
    1. Chew, Elaine Yin Teng & Jahari, Siti Aqilah, 2014. "Destination image as a mediator between perceived risks and revisit intention: A case of post-disaster Japan," Tourism Management, Elsevier, vol. 40(C), pages 382-393.
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    More about this item

    Keywords

    image; destination; affective tourism destination image;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

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    This paper has been announced in the following NEP Reports:

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