IDEAS home Printed from https://ideas.repec.org/p/smo/raiswp/0472.html
   My bibliography  Save this paper

Navigating New Horizons: Strategic Expansion and Leadership in the Outdoor Recreation Industry

Author

Listed:
  • Anand M. Gnanamoorthy

    (Marymount University, Arlington, VA, USA)

Abstract

This case study explores the strategic market expansion and leadership transformation of Delaware Hardware and Tractor Supply (DHTS), a regional chain aiming to enter the outdoor recreation market across Virginia, Maryland, and North Carolina. As DHTS seeks to diversify its product offerings and penetrate new markets, the study examines the application of market research, leadership theories, and change management frameworks in supporting this expansion. Key outdoor recreation trends, such as the rise in camping, RVing, water sports, and eco-friendly products, are analyzed to inform DHTS’s product selection and marketing strategies. The case highlights the use of tools like SWOT analysis, PESTEL analysis, and Blue Ocean Strategy to identify opportunities and minimize risks in the new market. Furthermore, transformational leadership behaviors are emphasized as critical drivers in guiding DHTS’s workforce through the transition, fostering innovation, and enhancing employee engagement. Change management theories, including Lewin’s Change Model, are employed to ensure a smooth transition, addressing employee concerns and solidifying new operational practices. Finally, the role of organizational culture in driving innovation and adaptability is discussed, using Schein’s Organizational Culture Model as a guiding framework. This case study offers valuable lessons for companies looking to expand into new markets and industries, with a particular focus on leadership, organizational adaptation, and strategic decision-making in a dynamic business environment.

Suggested Citation

  • Anand M. Gnanamoorthy, 2024. "Navigating New Horizons: Strategic Expansion and Leadership in the Outdoor Recreation Industry," RAIS Conference Proceedings 2022-2024 0472, Research Association for Interdisciplinary Studies.
    • Handle: RePEc:smo:raiswp:0472
    as

    Download full text from publisher

    File URL: https://rais.education/wp-content/uploads/2024/12/0472.pdf
    File Function: Full text
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Vieri Maestrini & Davide Luzzini & Abraham B. (rami) Shani & Filomena Canterino, 2016. "The action research cycle reloaded: Conducting action research across buyer-supplier relationships," Post-Print hal-01416275, HAL.
    2. Farrah Arif & Sarah S. Sarfraz, 2020. "A Tale of Mystery Shopping: Mausummery Perspective!," Asian Journal of Management Cases, , vol. 17(1), pages 85-106, March.
    3. Flavia Cavazotte & Valter Moreno & Luis Cesar Chehab Lasmar, 2020. "Enabling customer satisfaction in call center teams: the role of transformational leadership in the service-profit chain," The Service Industries Journal, Taylor & Francis Journals, vol. 40(5-6), pages 380-393, April.
    4. Hogan, Suellen J. & Coote, Leonard V., 2014. "Organizational culture, innovation, and performance: A test of Schein's model," Journal of Business Research, Elsevier, vol. 67(8), pages 1609-1621.
    5. Ana María Campón-Cerro & Elide Di-Clemente & José Manuel Hernández-Mogollón & José Antonio Folgado-Fernández, 2020. "Healthy Water-Based Tourism Experiences: Their Contribution to Quality of Life, Satisfaction and Loyalty," IJERPH, MDPI, vol. 17(6), pages 1-19, March.
    6. William Makumbe & Yollanda Yeukayi Washaya, 2022. "Organisational culture and innovation: testing the Schein Model at a private university in Zimbabwe," Cogent Business & Management, Taylor & Francis Journals, vol. 9(1), pages 2150120-215, December.
    7. Flavia Cavazotte & Valter Moreno & Luis Cesar Chehab Lasmar, 2020. "Enabling customer satisfaction in call center teams: the role of transformational leadership in the service-profit chain," The Service Industries Journal, Taylor & Francis Journals, vol. 40(5), pages 380-393, April.
    8. Susan C Weller & Ben Vickers & H Russell Bernard & Alyssa M Blackburn & Stephen Borgatti & Clarence C Gravlee & Jeffrey C Johnson, 2018. "Open-ended interview questions and saturation," PLOS ONE, Public Library of Science, vol. 13(6), pages 1-18, June.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Huseyin Arasli & Mustafa Cengiz & Hasan Evrim Arici & Nagihan Cakmakoglu Arici & Furkan Arasli, 2021. "The Effect of Abusive Supervision on Organizational Identification: A Moderated Mediation Analysis," Sustainability, MDPI, vol. 13(15), pages 1-15, July.
    2. Alba Rocio Gutierrez Garzon & Pete Bettinger & Jacek Siry & Bin Mei & Jesse Abrams, 2019. "The Terms Foresters and Planners in the United States Use to Infer Sustainability in Forest Management Plans: A Survey Analysis," Sustainability, MDPI, vol. 12(1), pages 1-20, December.
    3. Douglas K. Bardsley & Annette M. Bardsley & Marco Conedera, 2023. "The dispersion of climate change impacts from viticulture in Ticino, Switzerland," Mitigation and Adaptation Strategies for Global Change, Springer, vol. 28(3), pages 1-25, March.
    4. Groza, Mark D. & Groza, Mya Pronschinske, 2018. "Salesperson regulatory knowledge and sales performance," Journal of Business Research, Elsevier, vol. 89(C), pages 37-46.
    5. Wissal Affes & Habib Affes, 2022. "Business Model and Firm Performance in Tunisian Firms: a Mediated Moderation Analysis," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 13(4), pages 2822-2839, December.
    6. Amemarlita Matos & Laura Barraza & Isabel Ruiz-Mallén, 2021. "Linking Conservation, Community Knowledge, and Adaptation to Extreme Climatic Events: A Case Study in Gorongosa National Park, Mozambique," Sustainability, MDPI, vol. 13(11), pages 1-15, June.
    7. Martínez-Caro, Eva & Cegarra-Navarro, Juan Gabriel & Alfonso-Ruiz, Francisco Javier, 2020. "Digital technologies and firm performance: The role of digital organisational culture," Technological Forecasting and Social Change, Elsevier, vol. 154(C).
    8. Burrell Darrell Norman, 2020. "Management Consulting Intervention Case Study in a Complex and Toxic Hospital Organizational Culture," HOLISTICA – Journal of Business and Public Administration, Sciendo, vol. 11(2), pages 100-114, August.
    9. Rieger, Verena & Klarmann, Martin, 2022. "The effect of cooperative team culture on innovation," Journal of Business Research, Elsevier, vol. 144(C), pages 1256-1271.
    10. Widodo & Chandrawaty, 2021. "Exploring The Principals' Visionary Leaderships' Effect on School Organizational Culture and Teachers' Affective Commitment," Technium Social Sciences Journal, Technium Science, vol. 18(1), pages 21-30, April.
    11. Azeem, Muhammad & Ahmed, Munir & Haider, Sajid & Sajjad, Muhammad, 2021. "Expanding competitive advantage through organizational culture, knowledge sharing and organizational innovation," Technology in Society, Elsevier, vol. 66(C).
    12. Tjaša Štrukelj & Jelena Nikolić & Dejana Zlatanović & Simona Sternad Zabukovšek, 2020. "A Strategic Model for Sustainable Business Policy Development," Sustainability, MDPI, vol. 12(2), pages 1-28, January.
    13. Christopher Meyer & Laima Gerlitz & Monika Klein, 2022. "Creativity as a Key Constituent for Smart Specialization Strategies (S3), What Is in It for Peripheral Regions? Co-creating Sustainable and Resilient Tourism with Cultural and Creative Industries," Sustainability, MDPI, vol. 14(6), pages 1-31, March.
    14. Omid Ali Kharazmi & Lia Shaddel, 2024. "Evolutionary and Structural Evaluation of Innovation Ecosystems with the Aim of Mapping and Increasing Performance of Mashhad’s Gold and Jewelry Innovation Ecosystem," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 15(2), pages 8231-8261, June.
    15. Rosa Anaya-Aguilar & German Gemar & Carmen Anaya-Aguilar, 2021. "Validation of a Satisfaction Questionnaire on Spa Tourism," IJERPH, MDPI, vol. 18(9), pages 1-17, April.
    16. Edgar Antonio Sánchez‐Báez & José Fernández‐Serrano & Isidoro Romero, 2020. "Organizational culture and innovation in small businesses in Paraguay," Regional Science Policy & Practice, Wiley Blackwell, vol. 12(2), pages 233-247, April.
    17. Volery, Thierry & Tarabashkina, Liudmila, 2021. "The impact of organisational support, employee creativity and work centrality on innovative work behaviour," Journal of Business Research, Elsevier, vol. 129(C), pages 295-303.
    18. Jan Stejskal & Petr Hajek, 2019. "Modelling collaboration and innovation in creative industries using fuzzy set qualitative comparative analysis," The Journal of Technology Transfer, Springer, vol. 44(3), pages 981-1006, June.
    19. Manzi-Puertas, Mario A. & Agirre-Aramburu, Izaskun & López-Pérez, Sain, 2024. "Navigating the student entrepreneurial journey: Dynamics and interplay of resourceful and innovative behavior," Journal of Business Research, Elsevier, vol. 174(C).
    20. Domingo García Pérez-De-Lema & Peter Bent Hansen & Antonia Madrid-Gujjarro & Jane Lucia Silva-Santos, 2019. "INFLUENCE OF THE BUSINESS ENVIRONMENT IN THE DYNAMICS OF INNOVATION AND IN THE PERFORMANCE OF SMEs," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 23(05), pages 1-25, June.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:smo:raiswp:0472. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Eduard David (email available below). General contact details of provider: http://rais.education/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.