New Tendencies in Tourism: The Sharing Economy

The sharing economy is a phenomenon that has emerged in the recent years as a response to the technology development, the changing of the peoples' consumption habits, and environmental changes in terms of sustainability. This new economy model has had a rapid rise and has all the chances of becoming the economy that prevails on the market in the coming years. The new economic model has a market orientation and generates new business, new jobs, and growth in economy and income sources. The collaborative economy has also made its mark on the tourism. If the tourist services have been only traditionally provided a few years ago, there has recently been a new tendency in this area, namely to share goods/services. It is important to remember that this type of economy creates values such as trust, transparency, authenticity, and mutual help. This article attempts to highlight how the collaborative economy has put its footprint on the tourism, what are the challenges, benefits and impediments to such an economy.