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“Status of Supply Chain Finance in FMCG companies- a Benchmarking Approach”


  • More, Dileep Satappa
  • Maddali, Ravi Kiran


A company’s performance significantly depends on how well a company manages its finances keeping in view the short term hurdles and long term goals. One objective of financial statement analysis is to determine firm value. Research suggests that a firm’s value is a function of the expected future growth and profitability of the firm (e.g., Ohlson, 1995). The purpose of this study is to assess the performance of the top players in the Indian FMCG industry and benchmark the best player’s actions in different scenarios to be the best practice in the industry. The author mainly concentrates on which company stood in what place in tacking different finance constraints of supply chain. Inputs and outputs are strategically selected to show cases ranging from short term transfers to company capital structure. The results show that each company is good at different cases and they did earn them with good management. Also it is evident that company that has been managing its finances well was rewarded with a good market share.

Suggested Citation

  • More, Dileep Satappa & Maddali, Ravi Kiran, 2013. "“Status of Supply Chain Finance in FMCG companies- a Benchmarking Approach”," MPRA Paper 51261, University Library of Munich, Germany.
  • Handle: RePEc:pra:mprapa:51261

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    References listed on IDEAS

    1. Evans, David S & Jovanovic, Boyan, 1989. "An Estimated Model of Entrepreneurial Choice under Liquidity Constraints," Journal of Political Economy, University of Chicago Press, vol. 97(4), pages 808-827, August.
    2. Blandina Oliveira & Adelino Fortunato, 2006. "Firm Growth and Liquidity Constraints: A Dynamic Analysis," Small Business Economics, Springer, vol. 27(2), pages 139-156, October.
    3. Takeo Hoshi & Anil Kashyap & David Scharfstein, 1991. "Corporate Structure, Liquidity, and Investment: Evidence from Japanese Industrial Groups," The Quarterly Journal of Economics, Oxford University Press, vol. 106(1), pages 33-60.
    4. Greg Filbeck & Thomas M. Krueger, 2005. "An Analysis of Working Capital Management Results Across Industries," American Journal of Business, Emerald Group Publishing, vol. 20(2), pages 11-20.
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    More about this item


    Supply Chain; FMCG; DEA Analysis; Ratio Analysis;

    JEL classification:

    • C61 - Mathematical and Quantitative Methods - - Mathematical Methods; Programming Models; Mathematical and Simulation Modeling - - - Optimization Techniques; Programming Models; Dynamic Analysis
    • C67 - Mathematical and Quantitative Methods - - Mathematical Methods; Programming Models; Mathematical and Simulation Modeling - - - Input-Output Models
    • L1 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance
    • L66 - Industrial Organization - - Industry Studies: Manufacturing - - - Food; Beverages; Cosmetics; Tobacco
    • M2 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics

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