Akzeptanz mobiler Bezahlverfahren in Deutschland
[Acceptance of Mobile Payment Procedures in Germany]
The avaiability of wide accepted mobile payment procedures is an important condition for the business profit of mobile commerce offers in the B2C area. Based on a bundle of acceptance criterias an empirical analysis of customer sight on mobile payment procedures was executed at the end of 2002 by the authors. There were three primary objectives: to disclose reasons for using or refusal, to find out the relevance of different acceptance criterias as well as to indentify the importance of several acceptance criterias. Furthermore characteristic degrees of selceted criterias were evaluated and the potential users of payment procedures considered. The contribution presents basical results of the study and deviate first conclusions and managerial implications.
|Date of creation:||2003|
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- Pousttchi, Key & Selk, Bernhard & Turowski, Klaus, 2002. "Enabling mobile commerce through mass customization," MPRA Paper 3623, University Library of Munich, Germany.
- Kreyer, Nina & Pousttchi, Key & Turowski, Klaus, 2002. "Characteristics of Mobile Payment Procedures," MPRA Paper 3786, University Library of Munich, Germany.
- Kreyer, Nina & Pousttchi, Key & Turowski, Klaus, 2002. "Standardized Payment Procedures as Key Enabling Factor for Mobile Commerce," MPRA Paper 2910, University Library of Munich, Germany.
- Pousttchi, Key & Selk, Bernhard & Turowski, Klaus, 2002.
"Akzeptanzkriterien für mobile Bezahlverfahren
[Acceptance criterias for mobile payment procedures]," MPRA Paper 3785, University Library of Munich, Germany.
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