Evolution of digital marketing
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References listed on IDEAS
- Gheorghe Orzan, 2007. "Cybermarketing," marketing books, Bucharest University of Economic Studies, School of Marketing, edition 1, number 2 edited by Mihai Orzan, 09-2017.
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Keywordsdigital marketing; blog; mobile marketing; interactive television;
- M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising
NEP fieldsThis paper has been announced in the following NEP Reports:
- NEP-ALL-2009-03-07 (All new papers)
- NEP-CUL-2009-03-07 (Cultural Economics)
- NEP-ICT-2009-03-07 (Information & Communication Technologies)
- NEP-MKT-2009-03-07 (Marketing)
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