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Evolution of digital marketing

Author

Listed:
  • Morozan, Cristian
  • Enache, Elena
  • Vechiu, Camelia

Abstract

The people who receive the information and buy products/services migrate, nowadays, from traditional to on-line media, a greater number of them is accessing the desired news from specialized sites and from mobile devices, anywhere and anytime. The fast adopting of new technologies affects – and transform – manufacturing, distribution and consume, but to optimize on-line channels is necessary to act objectively, and to found the decisions on performance key indicators. In the process of adapting to these market changes, the marketers have the opportunity to reach a different audience through on-line and mobile instruments. This approach based on real data, facilitated by web analysis, helps companies to focus the efforts and to have success with the new offer versions.

Suggested Citation

  • Morozan, Cristian & Enache, Elena & Vechiu, Camelia, 2009. "Evolution of digital marketing," MPRA Paper 13725, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:13725
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    More about this item

    Keywords

    digital marketing; blog; mobile marketing; interactive television;
    All these keywords.

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

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